Safetek International Announces Rollout of Kiosk Sales Program to Ramp Up Revenues
07 Giugno 2012 - 4:57PM
Marketwired
Safetek International, Inc. (PINKSHEETS: SFIN), a manufacturer and
distributor of green technology and eco-friendly products,
announced today that the company is signing a lease at Westfield
Broward Mall, operated by Westfield Group
(http://www.westfield.com/us/), for its first Retail Merchandising
Unit (RMU). Westfield Group is a national mall operator of 55
centers (with 63 million square feet of retail space) strategically
located in 12 key high population states.
The initial location represents the launch of a national
campaign to open RMUs (kiosks) in the regional malls. Safetek
International is targeting a number of other regional mall
locations in South Florida. The company has already selected the
Tampa and Orlando markets for the Hairganics brand. Safetek will
also be offering franchise opportunities under the Hairganics
brand.
Safetek International has chosen Westfield Broward Mall for its
beta test of its Hairganics natural hair extensions line. Safetek
plans to market all of their products to the specialty retail
sector which includes approximately 1200 malls in the United States
and 600 malls in Canada.
Michael Krantz, President of Safetek International, said, "We
have invested a great deal of time developing the kiosk business
model and we are excited to finally be launching the kiosk program.
We anticipate that Hairganics will be a fast growing and profitable
division of our business. With the initial success of our first two
natural hair extensions distributors in California and New Jersey,
we feel confident on launching the retail/wholesale model of this
division. Westfield Broward Mall has three hair salons with none of
them retailing eco-friendly, natural hair extensions specifically
catering to this highly profitable end of the consumer market. This
RMU will also be a unique location for stylists and salons within a
30 mile radius to view and purchase extensions for their retail
salons at wholesale prices.
Other Eco-Friendly Products for Kiosks The
company has an extensive line of eco-friendly and organic products
in the pipeline which will be merchandised to the kiosk business.
The regional mall approach has been determined to be the ideal
entry point for showcasing and selling these products through
corporate-owned kiosks, future franchisees, and independent vendors
who already have established businesses. In addition, Safetek is
constantly sourcing for other eco-friendly products to add to our
innovative eco-friendly product lines.
Krantz continued, "The importance of the kiosk business model is
to gain the best product exposure for a reasonable cost without
signing long term expensive leases. As an example to our future
franchisees, a kiosk is where can you pay a couple of thousand
dollars a month rent and, depending upon the particular mall, have
up to 20,000 people walking past your display of products on a
daily basis. An integral part of our retail expansion will involve
the two approaches of placing corporate-owned kiosks along with
tapping into the lucrative franchise market where rapid expansion
without huge capital costs is possible. The company will be
advertising all of its eco-friendly products in Specialty Retail
(http://specialtyretail.com/), the trade magazine for kiosk-based
businesses. And we are attending the Spreeshow 2013
(www.spreeshow.com) in Las Vegas next April to fully display our
line of products directed to the kiosk business."
Noting the business opportunity for Safetek, Krantz said, "The
potential sales growth in the kiosk business is exponential.
Assuming an attainable goal of a small percentage of vendors buying
our products, our sales will increase dramatically. With 1200
retail malls in the United States, and assuming a reasonable ten
percent of malls with our kiosks, resulting in 120 customers
purchasing an average of $7500 in product a month, our company
would be running at a revenue rate of $900,000 dollars a month from
the kiosk business alone. We believe that this is a realistic and
attainable goal over the next twenty-four months both in monthly
potential revenue and individual kiosk franchisees. These figures
do not include substantial revenues anticipated from our commercial
non-PVC food film packaging business. "
Mr. Krantz concluded, "The kiosk business division will be a
very important division of our business roll-out, both to increase
sales and build product visibility. The kiosks offer us a low-cost
way to gauge consumer interest in products -- basically a quick
test market as we evaluate new eco-friendly products to market
going forward."
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About Safetek International, Inc.
(www.SafetekInternational.com) Safetek International, Inc. is
a holding company (PINKSHEETS: SFIN) engaged in developing
commercial opportunities in the organic, bio-degradable, zero
carbon footprint or other "green" technology market sectors. The
company's mission is to provide consumers and institutions with
affordable high-quality, high-utility products which accommodate
the growing public awareness of green issues and exploding demand
for zero-carbon-footprint, earth-friendly goods and services.
Forward-Looking Statements This press release may include
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934. These statements are based on the Company's current
expectations as to future events. However, the forward-looking
events and circumstances discussed in this press release might not
occur, and actual results could differ materially from those
anticipated or implied in the forward-looking statements
CONTACT: Investor Relations Contact: Michael J. Krantz, Esq
President Safetek International, Inc. Email :
info@SafetekInternational.com
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