Adidas Lowers 2022 Margin Target as China Sales Keep Sinking
06 Maggio 2022 - 8:19AM
Dow Jones News
By Joshua Kirby
Adidas AG said it expects full-year profitability to be dragged
by continued declining sales in Greater China after the company's
revenue and earnings fell in the first quarter.
The German sporting-goods firm made quarterly sales of 5.30
billion euros ($5.59 billion), 3% lower at constant currency than
in the same quarter last year. Operating profit fell to EUR437
million from EUR704 million previously, on an operating margin that
contracted by more than 5 percentage points to 8.2%.
In Greater China, Adidas booked a 35% fall in sales amid a
challenging market environment exacerbated by pandemic-related
lockdowns, offsetting growth in the North America and EMEA
regions.
The company said the situation will continue to affect sales in
the rest of the year, and it expects a significant decrease in
full-year Greater China sales. As such, it now expects full-year
sales growth at the lower end of a previously guided range of
11%-13%.
The less favorable geographic mix means the company now sees no
growth in its gross or operating margins in 2022, which came in at
50.7% and 9.4% in 2021, respectively. It had previously targeted a
gross margin of 51.5%-52% and an operating margin of 10.5%-11% for
the year.
Write to Joshua Kirby at joshua.kirby@wsj.com;
@joshualeokirby
(END) Dow Jones Newswires
May 06, 2022 02:04 ET (06:04 GMT)
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