Always® and Walmart Continue to Team Up with Olympic Gold Medal Gymnast Laurie Hernandez and Support the Women’s Sports Foundation to #KeepHerPlaying
26 Luglio 2021 - 3:05PM
Business Wire
Always Donates $500,000 to Local
Organizations that Provide Access and Opportunity for Puberty-Aged
Girls in Sports
Always and Walmart are taking action, in partnership with the
Women’s Sports Foundation, to help girls stay in sports by
highlighting the important life skills that come from continued
participation through puberty. To further rally society to
#KeepHerPlaying, they are continuing their partnership with Olympic
gold medal gymnast Laurie Hernandez and enlisting social media
influencers to share firsthand accounts of how sports have had a
positive impact on their lives.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210726005456/en/
Research has shown that nearly half of girls in the U.S. drop
out of sports during puberty1 and an engaged support system plays a
critical role in ensuring girls feel encouraged to stay in
sports2.
“I am grateful for the continuing support from my family and
coaches in making my most recent choice to withdraw for the final
selection process for the Tokyo Olympics due to my knee injury.
Without their encouragement and the perseverance I learned in the
gym, it would have been difficult to come to this decision,” says
Hernandez. “I am determined to keep training and excited to
continue my partnership with Always and Walmart to encourage girls
to stay in sports, so they too, can develop the important skills
that will help become whoever they want to be in life.”
The survey, conducted by OnePoll and commissioned by Always,
found that 66% of women who played sports during puberty credit it
for helping them become who they are today and nearly 75% of people
believe playing sports during puberty has a positive impact on
future career success1.
To help provide access and opportunity to puberty-aged girls,
Always have awarded a total of $500,000 in financial grants to
organizations and schools across the country that provide access,
opportunity and encouragement for puberty-aged girls in sports.
The organizations and schools were selected in partnership with
the Women’s Sports Foundation, a national organization that
believes one of the most meaningful ways to make an impact in the
world of sports is to foster sustainable change in local
communities that benefits current and future generations of female
athletes. The #KeepHerPlaying Youth Grants will be used in a
variety of ways to create equitable and accessible spaces for girls
up to the age of 18, from renovating facilities and upgrading
equipment to enhancing accessibility for those with varying
abilities and expanding services to reach more girls in the
community.
“Tennis is a sport that has high economic barriers to entry and
is often perceived to be an upper-class sport,” says Sloane
Stephens, the Founder of Sloane Stephens Foundation in Studio City,
California. “Thanks to the #KeepHerPlaying youth grant, we will be
able to start eradicating these barriers so that our girls can be
exposed to the benefits of a lifelong sport. With support from
these funds, our year-round programs will continue to operate
without gaps to prevent any vulnerable periods of downtime, and we
will be able to construct permanent lighting on court to improve
safety and accessibility.”
Listed below are the non-profit schools and non-profit
organizations who have been selected to receive a portion of the
#KeepHerPlaying Youth Grant:
- Angel City Sports, Los Angeles, CA (Goalball and
Para-Rowing)
- Biltmore Preparatory Academy, Phoenix, AZ
(Softball)
- Boys and Girls Club of Benton County, Bentonville, AR
(Volleyball, Basketball and Flag Football)
- Challenged Athletes Foundation, San Diego, CA (Adaptive
Track & Field)
- First Tee of Northwest Arkansas, Lowell, AR (Golf)
- Hudson River Community Sailing, New York, NY
(Sailing)
- Memphis Inner City Rugby, Memphis, TN (Rugby)
- MS 363 Lady Lions, Bronx, NY (Basketball)
- Sloane Stephens Foundation, Studio City, CA
(Tennis)
- Wendy Hilliard Gymnastics Foundation, New York,
NY/Detroit, MI (Gymnastics)
To learn more about the girls positively impacted by the grants,
visit Walmart.com/Always.
To help Always and Walmart keep more girls in sports:
- ENCOURAGE the girls around to you to keep playing. You
can use these tips for inspiration.
- SHARE how sports have helped you using the Always
Instagram Story template and tagging @Always_brand and
#KeepHerPlaying to trigger a donation to the YMCA to help more
girls stay in the sports that keep them confident.3
- PURCHASE a pack of Always at Walmart between 7/1/21 -
7/31/21 to also trigger a donation to the YMCA.4
Together we can help #KeepHerPlaying so that she can become
whoever she wants to be.
About Always
Always® , the world's leader in menstrual protection, offers a
wide range of pads, wipes and liners designed to fit different body
types, period flows and preferences. For over 35 years, Always has
been empowering millions of girls globally through puberty and
confidence education, providing products to those in need and
tackling societal barriers to their confidence through the Always
#LikeAGirl movement. Together, Always believes we can create
a world where neither periods nor gender get in the way of young
people reaching their full potential. Please visit www.always.com
for more information.
About Women’s Sports Foundation
The Women’s Sports Foundation exists to enable girls and women
to reach their potential in sport and life. We are an ally, an
advocate and a catalyst. Founded by Billie Jean King in 1974, we
strengthen and expand participation and leadership opportunities
through research, advocacy, community programming and a wide
variety of collaborative partnerships. The Women’s Sports
Foundation has positively shaped the lives of millions of youth,
high school and collegiate student-athletes, elite athletes and
coaches. We’re building a future where every girl and woman can
#KeepPlaying and unlock the lifelong benefits of sport
participation. All girls. All women. All sports.® To learn more
about the Women’s Sports Foundation, please visit
www.WomensSportsFoundation.org.
1 One Poll ’21. Quantitative nationally representative U.S.
sample. n=3000.
2 Zarrett et al., 2019 – Women’s Sports Foundation
3 Always will donate five cents to the YMCA for every filled in
Instagram story template that tags @always_brand and
#KeepHerPlaying between 7/1/21 – 10/31/21.
4 Always will donate five cents per pack of Always period pads
or Tampax tampons purchased at Walmart between 7/1/21 – 7/31/21 to
the YMCA.
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version on businesswire.com: https://www.businesswire.com/news/home/20210726005456/en/
Dani Brady Dani.Brady@MSLGroup.com
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