American Express (AXP: NYSE) today announced new on-site and
off-site experiences to welcome tennis fans back to the US Open
Tennis Championships. Card Members purchased 56% more tickets
during American Express’ three day US Open pre-sale this year
compared to the same window in 20191, showing they are eager to get
back to the matches. To celebrate the return of the Championships,
American Express is unveiling a series of unique experiences for
Card Members and tennis fans, including first ever pop-up tennis
courts along the Hudson river and fan favorites on the tournament
grounds, including complimentary bag check, the American Express®
Radio and access to a new outdoor Amex® Patio, the Centurion®
Suite, along with the Card Member Lounge. The Company is also
offering a one-time statement credit for purchases made with
enrolled, eligible Cards at participating merchants at the
tournament and opening a second American Express Shop, a
contactless shopping experience.
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American Express Courts Rendering (Photo:
Business Wire)
“As a partner of the United States Tennis Association (USTA) for
almost three decades, we continue to put innovation and a focus on
delighting our customers at the forefront of our strategy,” said
Lindsay Ulrey, Vice President of Global Sports Experiences and
Partnerships at American Express. “We know how special this event
is to New York and to our community of Card Members, so we are
serving up even more special moments to elevate their membership
and truly show why tennis is better with Amex.”
AMERICAN EXPRESS COURTS AT PIER 76 IN NEW YORK CITY
American Express will bring the energy of the US Open outside of
the tournament grounds with the opening of the first-ever American
Express Courts at Pier 76 in New York City. According to a recent
study from the Physical Activity Council, total tennis play is up
by 22% across the country during the pandemic2. As demand has
increased, tennis fans have experienced challenges finding
available courts to play on. Between August 23 and 31, Card Members
and tennis fans will have the ability to book one of six new pop-up
tennis courts alongside spectacular views of the Hudson River.
Players can also enjoy food and drinks at the on-site open air
lounge.
Five of the six courts will be available to pre-book for
American Express Card Members via Go.Amex/Courts, with the sixth
court available on a first-come-first-serve basis. A $5.00 court
booking reservation fee is required and proceeds will be donated by
Universe, the ticketing platform, to the USTA Foundations'
Excellence Team program, supporting youth tennis in underserved
communities across the country.
AMERICAN EXPRESS SHOP AT THE USTA BILLIE JEAN KING NATIONAL
TENNIS CENTER
American Express will partner with the USTA and its hospitality
partner, Levy, to provide Card Members with exclusive access to a
contactless American Express Shop operated by Levy at the USTA
Billie Jean King National Tennis Center, where they can grab food
and beverage items they want, tap to pay, and head back to the
action on the court. Continuing American Express’ efforts to
support small businesses, the Shop will feature snacks and other
products from independent local retailers.
THE CENTURION SUITE AT LOUIS ARMSTRONG
American Express is also bringing its signature Centurion Lounge
to life at the US Open Centurion Suite through a 60-minute bookable
dining experience. Platinum Card® Members will enjoy delicious
bites from chefs Ignacio Mattos and Cédric Vongerichten, the
executive chefs of the Centurion Lounges at John F. Kennedy
International and LaGuardia Airports. Additionally, Card Members
can sip on cocktails developed exclusively by Centurion Lounge
Mixologist, Jim Meehan. Card Members can book their spot in the
Centurion Suite through Resy.
AMEX PATIO & AMERICAN EXPRESS CARD MEMBER LOUNGE
American Express is returning to the US Open with a new lounge
experience, the Amex Patio. Located near Court 17, the Amex Patio
will be an open-air space for American Express Card Members to
relax and recharge, enjoy misting fans and take in the shade in
between tennis matches.
This experience complements the newly located Card Member Lounge
on the 2nd floor of Louis Armstrong Stadium. This lounge will be
open to all American Express Card Members and up to two guests,
where they will be able to retreat from the hot summer sun with
lounge seating and be able to purchase food and beverages,
including the US Open signature beverage, the frozen Honey Deuce.
American Express will also be teaming up with Ralph Lauren to offer
four exclusive, customizable designs for Card Members to purchase
at the lounge.
AMERICAN EXPRESS RADIOS
Spectators will be able to follow the action no matter where
they are across the USTA Billie Jean King National Tennis Center
with the American Express Radio. Distributed on-site to Card
Members, while supplies last. The radio will be redesigned to
resemble the square American Express logo.
CARD MEMBER SPEND OFFER
American Express Card Members will get a one-time statement
credit of $20 when they spend $100 or more with their enrolled,
eligible Card at participating merchants onsite. To enroll visit
any Amex benefit location on-site. For Card eligibility and offer
terms visit usopen.org/amex to learn more.
For full details on all the benefits and activities American
Express is offering at the 2021 US Open visit the US Open American
Express portal.
ABOUT AMERICAN EXPRESS
American Express is a globally integrated payments company,
providing customers with access to products, insights and
experiences that enrich lives and build business success. Learn
more at americanexpress.com and connect with us
on facebook.com/americanexpress, instagram.com/americanexpress, linkedin.com/company/american-express, twitter.com/americanexpress,
and youtube.com/americanexpress.
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Source: American Express Company Location: U.S.
___________________________ 1 According to American Express
sales data 2 According to an annual study commissioned by the
Physical Activity Council (PAC) showing changes in U.S. sports
participation from 2019 to 2020.
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AMERICAN EXPRESS Megan Hunsicker
megan.c.hunsicker@aexp.com DAY ONE AGENCY Brian Tsao
brian@d1a.com
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