Auction process for 20 exclusive Atari NFTs for ZED RUN raises over $410k in one week
21 Luglio 2021 - 06:00PM
Auction process for 20 exclusive Atari NFTs for ZED RUN raises over
$410k in one week
Auction
process for 20 exclusive
Atari NFTs for ZED RUN raises over $410k
in one week
Paris,
July 21,
2021 – Atari, one of the world's most iconic consumer
brands and interactive entertainment producers, today announced the
successful conclusion of the auction process for 20 exclusive and
unique racehorse skin NFTs featuring classic Atari games and
consoles from the golden era of arcade gaming.
This auction process, which was held over the
course of one week on the OpenSea NFT marketplace, generated strong
interest and saw active bidding from avid Atari fans and players of
ZED RUN, a popular online horseracing game offering true ownership
of in-game digital assets secured by the blockchain. Each NFT
included an Atari-themed racehorse skin, a unique Atari art piece
and a Genesis racehorse. In total the auction raised the equivalent
of $410k, with Atari benefitting from a 50% revenue share under an
existing licensing agreement.
This successful
auction process marks the beginning of the partnership between
Atari and ZED RUN, which includes a 3D Atari-themed racetrack
launched at the same time as the NFT auctions where Atari events
will be held in the future. As a result of the strong interest in
this first auction, Atari is exploring further ideas for
Atari-themed NFTs inside ZED RUN.
“We are excited about
the long-term partnership with ZED RUN, and the role the ZED RUN
platform can play as we continue to expand Atari’s footprint in
blockchain gaming,” said Wade Rosen, Chief Executive Officer of
Atari. “Following this successful auction process, we believe the
Atari-themed NFT skins and the new Atari 3D racetrack will bring a
unique combination of in-game utility, value and fun to the larger
ZED RUN community.”
Disclaimer:The realization of
the plans, and their operational budget and financing plan remain
inherently uncertain, and the non-realization of these assumptions
may impact their value.
About Atari:
Atari, comprised of Atari SA and its
subsidiaries, is a global interactive entertainment and
multiplatform licensing group. The true innovator of the video
game, founded in 1972, Atari owns and/or manages a portfolio of
more than 200 games and franchises, including globally known brands
such as Asteroids®, Centipede®, Missile Command® and Pong®. From
this important portfolio of intellectual properties, Atari delivers
attractive online games for smartphones, tablets, and other
connected devices. Atari also develops and distributes interactive
entertainment for Microsoft, Sony and Nintendo game consoles. Atari
also leverages its brand and franchises with licensing agreements
through other media, derivative products and publishing. For more
information: www.atari.com and www.atari-investisseurs.fr/en/.
Atari shares are listed in France on Euronext Paris
(Compartment C, ISIN Code FR0010478248, Ticker ATA), in Sweden on
Nasdaq First North Growth Market as Swedish Depositary Receipts
(ISIN Code SE0012481232, Ticker ATA SDB) and are eligible for the
Nasdaq International program in the United States (OTC -
Ticker PONGF).
Contacts
Atari - Philippe Mularski,
CFO Calyptus
- Marie CalleuxTel +33 1 83 64 61 57 -
pm@atari-sa.com Tel
+ 33 1 53 65 68 68 – atari@calyptus.net
Redeye AB (Certified Adviser)
Tel: +46 8 121 576
90 – certifiedadviser@redeye.se
This is information that Atari SA is obliged to
make public pursuant to the EU Market Abuse Regulation. The
information was submitted for publication, through the agency of
the contact persons set out above, on July 21, 2021 at 18:00pm
CET.
- Atari_20210721_CP_ZED_RUN_EN