TIDMBOOM
Audioboom Group PLC
25 September 2019
Audioboom Group plc
("Audioboom", the "Group" or the "Company")
Nielsen Scarborough Subscription
Subscription service provides Audioboom with compelling insights
for matching podcast listeners by genre with their buying
habits
Audioboom (AIM: BOOM), the leading global podcast company,
announces a partnership with global data and analytics company
Nielsen which will allow Audioboom to access the Listener Buying
Power Service from Nielsen Scarborough. Nielsen's Podcast Listener
Buying Power Service allows clients to profile podcast audiences in
order to connect specific types of listeners with particular
advertisers and provides specific program-level insights. These
detailed insights will be particularly pertinent to Audioboom
Original shows, where enhanced metrics are expected to amplify
relevance and increase engagement for advertisers, which in turn
should benefit Audioboom's gross margins and return on investment
from its Audioboom Original Network.
Nielsen Scarborough collects rich data on listeners that goes
beyond the consumption data that Audioboom currently collects
through its existing distribution channels. As such, it provides a
range of information, including purchase history, purchase intent,
household income, education levels, interests, political stance,
demographics and other behaviours. By utilising this data,
Audioboom will be able to create stronger buying opportunities for
its advertising partners and drive enhanced value to its
podcasters.
The targeted information provided could, therefore, enable
Audioboom to grow advertising revenues as the data provides an
added value selling point when speaking to advertisers. For
example, when working with advertisers of premium products,
Audioboom will be able to ascertain which podcast audiences have
the relevant high net-worth listeners that would appeal to relevant
advertisers.
The Listener Buying Power Service has an effective sample of
over 30,000 respondents, with the ability to capture results for
specific programs. It also features insights on podcast listening
across 18 podcast genres, over 2,000 retail/plan-to-buy categories
and hundreds of advertisers with specific brand names, such as
insurance companies, automotive, quick service restaurants, home
improvement retailers and more.
Stuart Last, COO of Audioboom commented: "Our business is built
around making podcasts accessible and profitable for podcasters and
advertisers, and having insights available from Nielsen's Podcast
Listener Buying Power Service will provide significant value for
the advertisers and the talent that we work with. We're looking
forward to utilising the full potential of this data to allow our
clients, advertisers, and agencies to maximise monetisation
opportunities."
Brad Kelly, Managing Director, Nielsen Audio commented: "As
podcasts continue to grow in popularity, the industry is looking
for tools that will help correlate specific types of listeners with
particular advertisers. We are delighted to welcome Audioboom as a
client to Nielsen's Podcast Listener Buying Power Service. We look
forward to providing them with insights that will accelerate their
growth into the future."
Enquiries
Audioboom Group plc Tel: +44(0)20 7403 6688
Rob Proctor, Chief Executive Officer
Brad Clarke, Chief Financial Officer
Allenby Capital Limited (Nominated Adviser Tel: +44(0)20 3328 5656
and Joint Broker)
David Hart /Alex Brearley/Asha Chotai
Novum Securities (Joint Broker) Tel: +44(0)20 7399 9400
Colin Rowbury/Jon Belliss
Walbrook PR Limited (PR & IR Advisers) Tel: +44(0)20 7933 8780
Paul Cornelius / Nick Rome Or audioboom@walbrookpr.com
About Audioboom
Audioboom is the leading global podcast company, consolidating
the business of on-demand audio, making content accessible,
wide-reaching and profitable for podcasters, advertisers and
brands. Audioboom operates internationally, with operations and
global partnerships across North America, Europe, Asia and
Australia, and addresses the issue of disparate podcast services by
putting all of the pieces of the puzzle together under one
umbrella, creating a user-friendly, economical experience.
Audioboom hosts over 13,000 content channels, with key partners
including A+E Networks (US), Associated Press (US), 'Astonishing
Legends' (US), 'Casefile True Crime' (Aus), Edith Bowman (UK),
'Felon True Crime Podcast' (Aus), Jonathan Ross (UK), 'Moneycontrol
Podcast' (India), 'No Such Thing As A Fish' (UK), Red FM (India),
Starburns Audio (US), 'The Cycling Podcast' (UK), 'The Totally
Football Show' (UK), 'The True Geordie Podcast' (UK) and
'Undisclosed' (US).
Original content produced by Audioboom includes 'Formula 1(R):
Beyond the Grid' (UK), 'And That's Why We Drink' (US), 'Dead Man
Talking' (UK), 'Blank Check' (US), 'The 45th' (US), 'Covert' (US),
'Deliberations' (US), 'It's Happening with Snooki & Joey' (US),
'Mafia' (US) and 'Night Call' (US).
The platform receives over 90 million listens per month and
allows partners to share their content via Apple Podcasts,
BookMyShow, Deezer, Google Podcasts, iHeartRadio, RadioPublic,
Saavn, Spotify, Stitcher, Facebook and Twitter as well as their own
websites and mobile apps.
For more information, visit audioboom.com
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and
data analytics company that provides the most complete and trusted
view available of consumers and markets worldwide. Our approach
marries proprietary Nielsen data with other data sources to help
clients around the world understand what's happening now, what's
happening next, and how to best act on this knowledge. For more
than 90 years Nielsen has provided data and analytics based on
scientific rigor and innovation, continually developing new ways to
answer the most important questions facing the media, advertising,
retail and fast-moving consumer goods industries. An S&P 500
company, Nielsen has operations in over 100 countries, covering
more than 90% of the world's population. For more information,
visit www.nielsen.com.
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
NRAUSRNRKAAKUAR
(END) Dow Jones Newswires
September 25, 2019 02:01 ET (06:01 GMT)
Grafico Azioni Audioboom (LSE:BOOM)
Storico
Da Mar 2024 a Apr 2024
Grafico Azioni Audioboom (LSE:BOOM)
Storico
Da Apr 2023 a Apr 2024
