Audioboom Group PLC
04 September 2019
Audioboom Group plc
("Audioboom", the "Group" or the "Company")
Partnership Agreement with Voxnest, Inc.
Audioboom selects Voxnest as exclusive advertising technology
Audioboom (AIM: BOOM), the leading global podcast company,
announces an advertising technology partnership with Voxnest, Inc
("Voxnest"), a leading b2b technology provider. Audioboom and
Voxnest have worked together over several months to develop a
scalable podcast advertising system that can quickly deliver ads to
Audioboom's inventory of podcasts.
In 2018, Audioboom began the search for a tool that could move
its advertising technologies forward and has now selected Voxnest
as its exclusive partner to enhance Audioboom's existing
technology. The new advertising system was built and tested by both
companies, resulting in technical advances ranging from core code
through to final delivery platforms.
Voxnest's advertising tool seamlessly connects to Audioboom's
hosting and distribution platform to enable Audioboom's premium
network of 250 shows with host endorsements and live reads to be
delivered at scale, targeted to location, or delivered against a
show's archive in order to optimise podcast revenue. For the
Company's wider group of podcast partners, it will deliver
advertising across the entire network, connecting to ad-networks
and programmatic exchanges to maximise ad fill.
Lance Paterson, Audioboom's VP of Research, said: "With this
development we have a system that's fast, scalable, cost-efficient,
easy to operate and fully adapted for both dynamic host
endorsements and spot advertising sales. It also comes with a
highly effective Yield Ops system to connect our podcast inventory
directly to major advertising partners, and a full suite of APIs
that simplifies expansion and future development of our ad-serving
capabilities. Future plans include developing a class-leading
metrics systems and a number of other technical advances."
"Voxnest's technology was appealing to Audioboom because it
provides robust tools to manage host endorsement campaigns but
could also maximise the ad fill rate and optimise yield by
combining priority, price competition and backfill for the
thousands of shows which utilise their distribution platform."
Franceso Baschieri, President at Voxnest, said: "Our goal is to
create advertising technologies that allow businesses to capitalise
on all their new and archived content and unsold ad spots with our
easy programmatic exchange integrations. We're thrilled to use our
knowledge to work alongside a company like Audioboom, which is
always encouraging innovation in the audio space."
Audioboom Group plc Tel: +44(0)20 7403 6688
Rob Proctor, Chief Executive Officer
Brad Clarke, Chief Financial Officer
Allenby Capital Limited (Nominated Adviser Tel: +44(0)20 3328 5656
and Joint Broker)
David Hart /Alex Brearley/Asha Chotai
Novum Securities (Joint Broker) Tel: +44(0)20 7399 9400
Colin Rowbury/Jon Belliss
Walbrook PR Limited (PR & IR Advisers) Tel: +44(0)20 7933 8780
Paul Cornelius / Nick Rome Or firstname.lastname@example.org
Audioboom is the leading global podcast company, consolidating
the business of on-demand audio, making content accessible,
wide-reaching and profitable for podcasters, advertisers and
brands. Audioboom operates internationally, with operations and
global partnerships across North America, Europe, Asia and
Australia, and addresses the issue of disparate podcast services by
putting all of the pieces of the puzzle together under one
umbrella, creating a user-friendly, economical experience.
Audioboom hosts over 13,000 content channels, with key partners
including A+E Networks (US), Associated Press (US), 'Astonishing
Legends' (US), 'Casefile True Crime' (Aus), Edith Bowman (UK),
'Felon True Crime Podcast' (Aus), Jonathan Ross (UK), 'Moneycontrol
Podcast' (India), 'No Such Thing As A Fish' (UK), Red FM (India),
Starburns Audio (US), 'The Cycling Podcast' (UK), 'The Totally
Football Show' (UK), 'The True Geordie Podcast' (UK) and
Original content produced by Audioboom includes 'Formula 1(R):
Beyond the Grid' (UK), 'And That's Why We Drink' (US), 'Dead Man
Talking' (UK), 'Blank Check' (US), 'The 45th' (US), 'Covert' (US),
'Deliberations' (US), 'It's Happening with Snooki & Joey' (US),
'Mafia' (US) and 'Night Call' (US).
The platform receives over 90 million listens per month and
allows partners to share their content via Apple Podcasts,
BookMyShow, Deezer, Google Podcasts, iHeartRadio, RadioPublic,
Saavn, Spotify, Stitcher, Facebook and Twitter as well as their own
websites and mobile apps.
For more information, visit audioboom.com
Voxnest is a technology company that provides professional
solutions for podcasters and the brands looking to engage with
listeners. The company's comprehensive tools for podcast creation,
distribution, management, measurement, monetization and advertising
include Spreaker, catering to independent podcasters, Spreaker
Enterprise, a turnkey platform for enterprises, and Dynamo, a
standalone monetization solution that gives any podcaster,
regardless of host or distribution platform, the ability to earn
revenue using Voxnest's real-time, dynamic ad injection technology.
The company also works directly with brands looking to deliver
highly-targeted, high-impact advertising campaigns through
podcasts. The company, launched in January 2018 following the
merger of Spreaker and BlogTalkRadio, is led by co-founder and
President Francesco Baschieri and is headquartered in New York.
For more information, visit www.voxnest.com.
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(END) Dow Jones Newswires
September 04, 2019 02:01 ET (06:01 GMT)
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