TIDMBOOM
Audioboom Group PLC
07 October 2020
Audioboom Group plc
("Audioboom", the "Company" or the "Group")
Audioboom Launches Strategic Partnership and New Original
Content
Audioboom (AIM: BOOM), the leading global podcast company,
announces the expansion of its advertising sales operation to
Canada through a strategic partnership with Rogers Media, together
with a new slate of original content.
Canadian strategic partnership
The partnership will enable the national and local sales teams
at Rogers Media, a subsidiary of Rogers Communications, Canada's
largest media business, to sell Audioboom's premium host-read and
dynamically inserted advertising inventory in Canada.
Canada is Audioboom's fourth biggest market for podcast
consumption, and this strategic alignment will enable more
efficient monetisation of the Company's content. It follows a
similar strategic partnership with the Australian Radio Network
which launched successfully in June 2020.
These partnerships highlight Audioboom's continued global
expansion, as well as the increased demand for premium content from
brands and agencies in the Company's core territories.
New original content
Audioboom also announces a new slate of original content
launching across autumn, as it continues to focus on the growth of
its production business.
New to the Audioboom Originals Network are:
- Baby Mamas No Drama which premiered on 29 September. Hosted by
stars of Teen Mom 2, Kail Lowry and Vee Rivera, the show has become
an immediate hit, reaching number 1 on the Apple Podcast chart;
- Because Mom Said So featuring the stars of hit US reality show
Dance Moms which launches on 8 October; and
- Raising A Pro , a sports show hosted by ESPN correspondent and
NFL mom Annie Apple, premiering 6 November.
Additionally, Audioboom will present new shows to the
advertising community at the second UK Interactive Advertising
Bureau (IAB) Podcast Upfronts on 8 October. Audioboom will be
joined by special guests Heston Blumenthal and Alex Hannaford, host
of the Audioboom Original Huddled Masses.
Audioboom's CEO Stuart Last commented: "Rogers Media provides
the expertise to create maximum value for our podcast partners and
original productions as we continue to expand globally in an
efficient manner. Canada is an important territory for us, and I am
excited to create new opportunities for Canadian advertisers to
work with our premium shows.
Our new slate of Audioboom Originals continues the successful
expansion of our creative and production operation. We continue to
partner with incredible talent that will bring new audiences to the
Audioboom Originals Network."
Enquiries
Audioboom Group plc Tel: +44(0)300 303 3765
Stuart Last, Chief Executive Officer
Brad Clarke, Chief Financial Officer
Allenby Capital Limited (Nominated Adviser Tel: +44(0)20 3328 5656
and Broker)
David Hart /Alex Brearley/Asha Chotai
(Corporate Finance)
Guy McDougall / Amrit Nahal (Equity Sales)
Walbrook PR Limited (PR & IR Advisers) Tel: +44(0)20 7933 8780
Nick Rome/Tom Cooper or audioboom@walbrookpr.com
About Audioboom
Audioboom is a global leader in podcasting - producing,
distributing and monetizing premium audio content to millions of
listeners around the world. Audioboom operates internationally,
with operations and global partnerships across North America,
Europe, Asia and Australia.
Audioboom provides technology and advertising services for a
premium network of 250 top tier podcasts, with key partners
including 'Casefile True Crime' (US), 'The Morning Toast' (US), 'No
Such Thing As A Fish' (UK), 'The Cycling Podcast' (UK) and 'The
Totally Football Show' (UK).
The Audioboom Originals Network is a slate of content produced
by Audioboom including 'The 45(th) ', 'Covert', 'It's Happening
with Snooki & Joey', 'Mafia', 'Dead Man Talking' and 'Blank
Check'.
The platform allows content to be distributed via Apple
Podcasts, Spotify, Pandora, Amazon Music, Deezer, Google Podcasts,
iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook and Twitter as
well as a partner's own websites and mobile apps. For more
information, visit audioboom.com.
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October 07, 2020 02:00 ET (06:00 GMT)
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