By Adria Calatayud

 

Audioboom Group PLC said Wednesday that it has partnered with Canada's Rogers Communications Inc. to expand its advertising sales operation to Canada, and said it is launching a new slate of original content this fall.

The U.K.-based podcast company said the partnership with Rogers follows a similar strategic partnership with the Australian Radio Network and seeks to enable a more efficient monetization of its content. Canada is Audioboom's fourth biggest market for podcast consumption, the company said.

Shares in Audioboom at 0802 GMT were up 1.4% at 182.50 pence.

 

Write to Adria Calatayud at adria.calatayud@dowjones.com

 

(END) Dow Jones Newswires

October 07, 2020 04:21 ET (08:21 GMT)

Copyright (c) 2020 Dow Jones & Company, Inc.
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