Audioboom Group Partners With Canada's Rogers Communications
07 Ottobre 2020 - 10:36AM
Dow Jones News
By Adria Calatayud
Audioboom Group PLC said Wednesday that it has partnered with
Canada's Rogers Communications Inc. to expand its advertising sales
operation to Canada, and said it is launching a new slate of
original content this fall.
The U.K.-based podcast company said the partnership with Rogers
follows a similar strategic partnership with the Australian Radio
Network and seeks to enable a more efficient monetization of its
content. Canada is Audioboom's fourth biggest market for podcast
consumption, the company said.
Shares in Audioboom at 0802 GMT were up 1.4% at 182.50
pence.
Write to Adria Calatayud at adria.calatayud@dowjones.com
(END) Dow Jones Newswires
October 07, 2020 04:21 ET (08:21 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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