JERSEY CITY, N.J., Oct. 14, 2021 /PRNewswire/ -- BNY Mellon's
Pershing ("Pershing") has appointed Ainslie Simmonds as
President of Pershing XSM, a new business unit within
Pershing that will design and build innovative solutions for the
advisory industry. The new unit will accelerate Pershing's delivery
of consumer grade digital experiences to its clients, as well as
the broader marketplace.
Pershing X is an extension of the Client Experience
Reimagined initiative that Pershing announced in April 2021. The new unit will incubate, engineer,
and deliver a comprehensive, all-in-one set of advisory
capabilities to Pershing's Wealth Solutions clients, including
broker-dealers, registered investment advisors (RIAs), and trust
"Pershing X will deliver the industry's leading end-to-end
advisory platform, helping financial services firms solve the
challenge of managing multiple and disconnected technology tools
and data sets for their advisors and fueling our clients' business
growth," said Jim Crowley, Pershing
The Pershing X platform is set to transform the advisory
marketplace by helping firms attract new clients, better serve
existing clients, and ultimately grow assets under management.
Clients using Pershing X's solutions will also benefit from access
to enterprise offerings provided by BNY Mellon Wealth Management
and Investment Management.
"We're thrilled that Ainslie
Simmonds will be leading Pershing X. Ainslie has been a
transformative leader in the advisory space for 20 years and we are
excited to leverage her leadership, insights, and experience in
leading digital and innovation initiatives," said Robin Vince, Vice Chairman and Head of Global
Market Infrastructure at BNY Mellon.
"Based on her deep understanding of the advisory landscape and
digital tools, we feel certain that Ainslie is best-positioned to
lead Pershing X," added Crowley.
As President of Pershing X, Simmonds will join Pershing's
Executive Committee. Simmonds brings two decades of experience in
wealth management and digital to her new role. She was instrumental
in launching several fintech firms, including financial planning
company LearnVest and brokerage and trading software firm
thinkorswim. Most recently, she was Executive Vice President at
PIMCO Investments where she was Global Head of Digital. Prior to
PIMCO, she was Executive Officer and Head of Digital Products and
Design at Northwestern Mutual.
"I'm delighted to be joining BNY Mellon to lead Pershing
X. Even with the explosion of fintech solutions in the past 10
years, advisors still have to piece together a platform to serve
their clients," said Simmonds. "I am so looking forward to
delivering a comprehensive platform, backed by the expertise
and experience of Pershing, that will enable advisors to focus on
what they do best—deliver real value to the millions of investors
that turn to them for financial advice and peace of mind."
ABOUT BNY MELLON'S PERSHING
BNY Mellon's Pershing is a leading provider of clearing and custody
services. We are uniquely positioned to help complex financial
services firms transform their businesses, drive growth, maximize
efficiency and manage risk and regulation.
Wealth management and institutional firms outsource to us for
trading and settlement services, investment solutions, bank and
brokerage custody, middle and back office support, data insights
and business consulting.
Pershing brings together high-touch service, an open digital
platform and the BNY Mellon enterprise to deliver a differentiated
experience for every client.
Pershing LLC (member FINRA, NYSE, SIPC) is a BNY Mellon company.
With offices around the world, Pershing has over $2 trillion in assets and millions of investor
accounts. Pershing affiliates include Albridge Solutions, Inc. and
Lockwood Advisors, Inc., an investment adviser registered in
the United States under the
Investment Advisers Act of 1940. Additional information is
available on pershing.com, or follow us
on LinkedIn or Twitter @Pershing.
ABOUT BNY MELLON
BNY Mellon is a global investments company dedicated to helping its
clients manage and service their financial assets throughout the
investment lifecycle. Whether providing financial services for
institutions, corporations or individual investors, BNY Mellon
delivers informed investment and wealth management and investment
services in 35 countries. As of June 30,
2021, BNY Mellon had $45.0
trillion in assets under custody and/or administration, and
$2.3 trillion in assets under
management. BNY Mellon can act as a single point of contact for
clients looking to create, trade, hold, manage, service, distribute
or restructure investments. BNY Mellon is the corporate brand of
The Bank of New York Mellon Corporation (NYSE: BK). Additional
information is available on www.bnymellon.com. Follow
us on Twitter @BNYMellon or visit our newsroom at
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SOURCE BNY Mellon