Beter Bed Holding NV announces strong Q1 sales, with upturn in online channel
17 Aprile 2020 - 7:00AM
Beter Bed Holding NV announces strong Q1 sales, with upturn in
online channel
Highlights first quarter:
- Q1 2020 sales increased by 8.0% to € 54.3 million, with
like-for-like sales growth of 6.9%, with both Benelux and New
Business contributing.
- Q1 2020 online sales increased by 29.6% to € 5.6 million,
amounting to 10.3% of total sales.
- Order intake decreased by 2.0% over Q1 2020, following the
COVID-19 outbreak, while the level until mid-March was 9% above
last year.
- Discussing term sheet for extension of bank agreement with
current banks. Expected to conclude in Q2 2020.
John Kruijssen, CEO of Beter Bed Holding,
comments:
“We started the year 2020 strongly with a sales
increase over the first quarter in both Benelux and New Business.
Order intakes until mid-March were well above last year, but as can
be expected, were affected by the different measures in the
countries Beter Bed is active following the COVID-19 outbreak. At
the same time, we are experiencing a tremendous step up in the
growth pace of our online sales. Since the beginning of April order
intake is exceeding last year’s numbers again.
Since the outbreak of COVID-19 we are actively
adapting our businesses to the new reality. Moreover we are
investing and putting more resources towards our online channel. We
experience immediate effect of these investments through higher
traffic, improved conversion and higher order intake above last
year. In this uncertain period our focus continues to be the
wellbeing of our employees, customers and other stakeholders. I am
very impressed that our employees continue to sell and deliver our
products and services to our valued customers. Our commitment to
‘offer quality sleep for everyone’ is even more important than ever
before, and it is fantastic to see that our Company stands behind
delivering this with full passion, even in these unprecedented
times.
Following our restructuring last year we have come out smaller
and healthier and the resilience, our business has shown, combined
with our solid financial position, gives us confidence that Beter
Bed Holding will be able to continue this journey to a prosperous
future, despite the current temporary headwinds due to
COVID-19.”
For the complete version of the press release please click on
the link below. Press photos can be downloaded here.
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