Beter Bed Holding’s wholesale division DBC International signs contract with leading Asian bedding company to expand intern...
19 Ottobre 2020 - 8:00AM
Beter Bed Holding’s wholesale division DBC International signs
contract with leading Asian bedding company to expand international
sales
DBC International, the wholesale division of
Beter Bed Holding N.V., has signed a partnership agreement with
DeRUCCI, one of the biggest Asian retailers, to expand
international sales. The partnership will start with the launch of
the premium brand M line in the Chinese market.
DeRUCCI operates more than 3,600 retail showrooms in USA,
Germany, Italy, Australia, Japan, Hong Kong, India, Singapore and
China mainland. DeRUCCI is extending its network through
international agreements with the world’s prestigious corporations,
integrating leading technology and materials with world class
design. DBC International has developed the high quality M line
collection mattresses, pillows and box springs for everyone who
wants to get the most out of the night and perform optimally during
the day.
The roll-out will take place in phases starting in Q1 2021.
“This expansion into Asia is an incredibly exciting step for us.”
said DBC Managing Director Pieter-Bas Stehmann. “We look forward to
bringing the ‘M line experience’ to the Asian market.”
Profile DBC (Dutch Bedding Company) International
is the wholesale division of Beter Bed Holding. A range of sleeping
systems in the brands M line and Wave by M line are developed and
marketed by DBC via an international dealer network, online
channels and via B2B channels. For more
information Press enquiries: Uneke Dekkers / CFF
Communications T +31 (0)20 575 4010 or M +31 (0)6 50261626 E
uneke.dekkers@cffcommunications.nl
Please click for the Pdf version of the press release
on the link below. Press photos can be downloaded here.
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