BlueJeans by Verizon Reimagines Virtual Events to Drive Brand Loyalty and Marketing Excellence
28 Luglio 2021 - 3:00PM
According to a recent Forrester Consulting survey of key
decision makers of marketing event strategies, 66 percent of firms
are struggling to achieve the same success from virtual events that
they would get from in person events, with 94 percent having
experienced issues with their current virtual/hybrid events
software. To take a forward look at addressing these challenges,
Verizon Business today announced new BlueJeans Events features
and partner integrations designed to help bolster the virtual event
experience.As virtual and hybrid event volumes are expected to
increase by 36 percent after the pandemic, organizations will
require the right tools to help them meet their marketing and
growth goals. With new capabilities designed to enhance the overall
attendee experience and improve how moderators can customize their
events, BlueJeans Events addresses key marketing and communication
requirements to increase audience engagement for use cases such as
webinars/webcasts, brand activations, tradeshows/conferences and
other live events. The latest enhancements to the BlueJeans Events
platform include:
- HTML Embed Enhancements: Event hosts now have
the ability to deploy individual BlueJeans Events widgets for chat,
Q&A, and polling on any HTML webpage to complement an embedded
livestream player. This flexibility provides hosts with the ability
to fully customize their landing page environment to ensure
consistency with brand elements or other Event requirements.
Additionally, closed captioning is now fully supported within
embedded BlueJeans Events for no additional charge.
- Event Customizations: Further enhancing the
attendee experience, Event hosts now have the ability to upload any
mp3 file up to 10MB to provide attendees with a customized audio
playlist before the event begins and once the event wraps. For
event invitations, admins can now include their company name within
the ‘from’ field to ensure communications reflect the appropriate
branding.
- Presenter Support: Hosting secure events is
mission critical for organizations that present sensitive content
for internal audiences. While Restricted Events allow admins to
keep unwanted participants from joining via domain-specific
invitations, admins now have the ability to allow exceptions and
invite specified external presenters to join, while ensuring the
integrity of the Event. Allowing speakers, emcees, and event
managers to hash out last-minute logistics with an exclusive group
chat box, BlueJeans Events now allows “backstage chat” for
presenters and moderators to eliminate confusion and streamline
communication among on-camera and behind-the-scenes
participants.
- MootUp Integration: Now in the BlueJeans
App Network, MootUp brings a compelling new dimension to audience
engagement by pulling BlueJeans Events into MootUp immersive 3D
spaces. Organizers can create, customize and brand their own 3D
virtual world where avatars can explore, mingle and engage in their
Events.
- Zapier Integration: Zapier allows admins to
connect a variety of applications to BlueJeans Events to streamline
event logistics and ensure interconnectivity with a host of
marketing automation platforms. These integrations will make it
easier for Marketers to gain visibility into attendee engagement
across the entire Event lifecycle.
Unlocking Value from Virtual
Events
The same Forrester survey, commissioned by
BlueJeans, found that over 80 percent of firms agree that with
improvements to their virtual or hybrid events strategy, they can
achieve the same or greater success as in-person events. Those who
look beyond the obvious stopgap approaches to converting
face-to-face events to virtual events will be more likely to
execute on the precise combination of technology and creative that
underpins delivering a superior, personalized digital experience.To
better support marketing teams and organizations as they work to
create a more polished and professional look and feel for their
virtual and hybrid events, customers can now tap into Premium
Production Services, powered by The Palmer Group. Working in
partnership with award-winning broadcast and event producers, these
premium services provide end-to-end production capabilities to help
customers deliver exceptional on-brand experiences that are
streamed at scale with BlueJeans Events.As marketers look for new
ways to position their organization for market leadership and
growth, virtual and hybrid events will become more purposefully
integrated into the overall marketing strategy. Customers such as
Adobe and NASCAR are already using BlueJeans Events to reimagine
their marketing strategy to successfully meet customer and partner
expectations and achieve engagement, marketing, and sales
goals—driving greater value inside and outside of their
organizations:AdobeUse Case: Virtual
Tradeshow/Conference“BlueJeans played an important role in the
delivery of Birds of a Feather, a peer-to-peer networking
experience, and Meet the Teams, a Q&A session with the product
teams developing Photoshop, Premiere Pro and Illustrator. These 2
elements of our virtual event toolkit helped make Adobe MAX 2020 a
fully digital, immersive experience featuring keynotes, learning
sessions, and social events for 56 hours nonstop,” said Thomas
Finet, Senior Marketing Technology Architect, Adobe. “By embedding
BlueJeans Events widgets directly onto MAX pages, we were able to
customize content surrounding our live sessions and brand viewing
experiences from beginning to end. This meant that everything from
the background and event logo, to colors and banners reflected the
look and feel of the Adobe brand to provide a seamless virtual
experience for attendees.”NASCARUse Case:
Partner/Customer Engagement“For NASCAR, it was critical that we
continue to deliver high-quality service to our brand partners as
we look to drive value for their businesses in the wake of the
world going virtual. Courtesy of BlueJeans Events, we were
well-positioned to do just that – as their suite of tools helped us
re-create the in-person partnership experience in an entirely
virtual landscape,” said Michelle Byron, Vice President,
Partnership Marketing at NASCAR.“The pandemic has forever redefined
the marketing event strategy,” said Eric Spadafora, VP and GM,
BlueJeans by Verizon. “While COVID-19 forced marketers around the
world to quickly pivot to virtual events, leaders are now taking a
step back to reevaluate their virtual and hybrid events strategies
and technologies to determine the best path forward. As we look
ahead, BlueJeans is poised to help organizations find success with
their virtual events so that they can exceed customer
expectations.” Learn more about how BlueJeans is empowering
organizations to transform their virtual event strategy to deliver
real business value
at bluejeans.com/customers.Resources:
- To view the full Forrester Consulting survey findings, see our
“Optimize Your Technology and Strategy for a Virtual and Hybrid
Events Dominated Future” Opportunity Snapshot.
- For more information on Premium Production Services for
BlueJeans Events, powered by The Palmer Group, see
our Announcement Blog.
- To learn more about BlueJeans Events
visit: bluejeans.com/products/events
- To learn more about BlueJeans App Network visit:
bluejeans.com/app-network
- For the latest news, follow BlueJeans on
Twitter @BlueJeansNet
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on
June 30, 2000 and is one of the world’s leading providers of
technology, communications, information and entertainment products
and services. Headquartered in New York City and with a presence
around the world, Verizon generated revenues of $128.3 billion in
2020. The company offers data, video and voice services and
solutions on its award-winning networks and platforms, delivering
on customers’ demand for mobility, reliable network connectivity,
security and control.
VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media
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Media contact: Erin
Cheevererin.dowling@verizon.com
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