NEW YORK, Feb. 25, 2021 /PRNewswire/ -- Together with
Sean "Diddy" Combs and art curator Jordan "Love Watts"
Watson, CÎROC is proud
to unveil the newest iteration of #CIROCStands to celebrate
and amplify the iconic Black entrepreneurs who are redefining
culture across entertainment, fashion and food. Through a
collective of emerging Black artists, the brand brings to life
their stories of achievement through disruptive murals illustrating
Black excellence in Atlanta,
Los Angeles, New York City and Miami.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8855751-ciroc-vodka-love-watts-cirocstands-black-excellence/
Known for elevating the works of creatives of color, Love.Watts
curated a collective of local artists to visually depict the
stories of celebrity chef Richard
Ingraham, stylist Zerina
Akers, comedian/actress/producer Tiffany Haddish
and tailor to the stars Teheran Jones of Exclusive Game, through bold and
powerful murals in their hometowns. To serve as the
storytellers, artists from each city, including Mojo in
Miami, Andre Trenier in New York
City, Kezia
Harrell in Los
Angeles, and Markeidric in Atlanta, were paired with each changemaker to
showcase modern Black excellence through eye-catching visual art,
while bringing color to local communities. Through scannable QR
codes on the murals, visitors can also learn more about the stories
behind these faces.
"The stories and voices of the people in our community should be
celebrated every day of the year, not just one month," says Sean
"Diddy" Combs. "Through #CIROCStands, we're showing everyone the
Black excellence that drives our communities."
CÎROC is also making a donation to The Black Artists + Designers
Guild (BADG) to help support their mission to build a more
equitable and inclusive creative culture.
"It's an honor to help bring together local emerging artists of
color to provide them with a canvas to share powerful stories,"
says Jordan "Love Watts" Watson.
"This iteration of #CIROCStands is another means of regaining and
owning the power of Black excellence while continuing to be a
celebratory vehicle of success."
Learn more about each mural location and the inspiration
behind them:
- Richard Ingraham:
"Every plate of food I prepare embodies my passion for the craft
of cooking. My unwavering love for my family and the unshakeable
strength of culture."
-
- 239 NW 26 Street, Miami,
Florida
- Zerina Akers: "We must
believe that every sacrifice has a reward and that we are the ones
who hold our power."
-
- 1096 Bedford Avenue, Brooklyn, New
York
- Tiffany Haddish: "I feel that everyone is on
this planet for multiple reasons. I figured out what one of mine
was and that is to bring joy."
-
- 1200 S Hope St, Los Angeles,
California
- Teheran Jones from
Exclusive Game: "Through my work, I hope to pave the way for
the next generation's dreams and aspirations."
-
- 333 Peters Street Southwest, Atlanta, Georgia
To learn more about the #CIROCStands platform, the voices behind
the murals or where you can find the murals, visit @CIROC and
@love.watts on Instagram or scan the QR code below!
About CÎROC Ultra-Premium Vodka
Unlike most vodkas, which are made from grain, CÎROC™
Ultra-Premium Vodka is gluten-free and distilled from fine French
grapes; a process inspired by over a century of wine-making
expertise and craftsmanship. It is the fine French grapes and the
fifth distillation in a traditional, tailor-made copper pot still
at the historic Distillerie de Chevanceaux in the South of
France that give CÎROC™
Ultra-Premium Vodka a distinctive flavor with an exceptionally
fresh, citrus taste. The infused vodka flavors in the portfolio
to-date include CÎROC Red Berry, CÎROC Coconut, CÎROC Peach, CÎROC
Pineapple, CÎROC Apple, CÎROC French Vanilla, and CÎROC Mango. In
June 2018, Sean 'Diddy' Combs and Makers of CÎROC entered the
brown spirits category with the introduction of CÎROC VS, Fine
French Brandy.
About Diageo
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker,
Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff,
CÎROC and Ketel One vodkas, Captain Morgan, Baileys, Don
Julio, Casamigos, DeLeon, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us
at www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives and
ways to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Media Contacts:
ciroc@hunterpr.com
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