CNH Industrial, New Holland and Legambiente launch ‘Evoluzione Terra’ project for the development of sustainable and soci...
12 Novembre 2020 - 12:00PM
CNH Industrial, New Holland and Legambiente launch ‘Evoluzione
Terra’ project for the development of sustainable and social
farming in Italy
Turin, November 12, 2020
CNH Industrial and its agricultural Brand New
Holland Agriculture have joined forces with the Italian
environmentalist association Legambiente on the
‘Evoluzione Terra’ (Evolution Earth) project,
which was presented to the press, institutions and industry
associations today. The announcement was made by Angelo Gentili,
National Head of Agricultural Projects at Legambiente, Carlo
Lambro, New Holland Brand President, and Daniela Ropolo, Head of
Sustainable Development Initiatives at CNH Industrial, during the
second edition of the national agro-ecology forum, Forum nazionale
Agroecologia, organized as a virtual event and streamed live on the
Facebook pages of Legambiente, Legambiente Agricoltura and La Nuova
Ecologia, and on their websites.
‘Evoluzione Terra’ aims to foster an innovative
approach to sustainable and social farming activities in the
participating farms. The first collaboration in the project will
involve the Libera Terra Mediterraneo, a non-profit consortium
founded on the mission of achieving a positive social impact by
using land properties confiscated from organized crime to produce
high quality products through farming methods that are sustainable
for the environment and the communities. This consortium will
provide its participating cooperatives with the agricultural
equipment needed for practising Agriculture 4.0.
New Holland will supply six auto guidance
systems for Precision Farming, which will be installed on tractors
at four of the Consortium’s cooperatives based in Sicily:
Cooperativa Rita Atria in Castelvetrano, in the province of
Trapani, Cooperativa Beppe Montana in Lentini, in the province of
Siracusa, Cooperativa Placido Rizzotto and Cooperativa Pio La Torre
in San Giuseppe Jato, in the province of Palermo. Cooperatives Rita
Atria and Beppe Montana, have also been provided with two
state-of-the-art New Holland tractors. In addition, the Brand will
support the purchase of advanced equipment, such as an innovative
seeder designed for organic farming, with the aim of improving the
cooperatives’ productivity and efficiency through the use of
state-of-the-art technologies enabling Agriculture 4.0
practices.
Carlo Lambro, New Holland Brand President,
stated: “This project is a perfect fit with New Holland’s Clean
Energy Leader strategy, which aims at driving the transition to a
resource-efficient and sustainable agriculture. It is very clear to
us that sustainability is the future. We have pioneered agriculture
that respects and protect the environment, continuously pushing the
boundaries of technology to enable our customers to produce more
with less. This project will enable participating cooperatives to
benefit from the best of Agriculture 4.0, helping them to improve
their resilience to climate change and their decision making.”
“Our purpose, at CNH Industrial, is ‘Powering
Sustainable Transformation’, empowering farmers around the world to
play an active role in this,” declared Daniela Ropolo, Head of
Sustainable Development Initiatives at CNH Industrial. “This
purpose underlies initiatives such as the productive collaboration
we have developed with Legambiente and projects such as this, which
aim to provide farms with the financial support and tools to
advance on the path of sustainable and social farming. The
‘Evoluzione Terra’ project is part of a $2 million global
Solidarity Fund initiative CNH Industrial has set up to support the
fight against COVID-19 in communities where businesses have been
affected by the virus.”
Angelo Gentili, National Head of Agricultural
Projects at Legambiente, explained: “At Legambiente we have long
been very active in promoting organic farming and agroecology, and
supporting the creation of cooperatives and social farms across the
Italian territory. We are looking forward to collaborating with our
long-term partners, CNH Industrial and New Holland, on this new
initiative, starting with the project involving the Libera Terra
Mediterraneo consortium. Based in Southern Italy, its cooperatives
are among the organic and social farming businesses most active in
sustainable agriculture practices. With this project, we have the
opportunity to support them on this path, providing new
opportunities for growth and research that wouldn’t otherwise be
accessible to them.”
Valentina Fiore, General Manager of Libera Terra
Mediterraneo Consortium, stated: “Respect for the environment is a
cornerstone of our cooperatives’ activities: managing land seized
from organized crime – and therefore public property – necessarily
implies the preservation of the land, the territory and the
communities. To this end, Legambiente has provided significant
support to access techniques, equipment and practices for
environmental, economic and social sustainability. The
collaboration was extended to include New Holland, which through
this project has enabled the cooperatives to acquire technologies
for agriculture 4.0 and other equipment capable of improving their
sustainable performance. Having access to all this represents a
great opportunity for Libera Terra on its path to a fair and
equitable agriculture.”
CNH Industrial
N.V. (NYSE: CNHI /MI: CNHI) is a global leader in
the capital goods sector with established industrial experience, a
wide range of products and a worldwide presence. Each of the
individual brands belonging to the Company is a major international
force in its specific industrial sector: Case IH, New Holland
Agriculture and Steyr for tractors and agricultural machinery; Case
and New Holland Construction for earth moving equipment; Iveco for
commercial vehicles; Iveco Bus and Heuliez Bus for buses and
coaches; Iveco Astra for quarry and construction vehicles; Magirus
for firefighting vehicles; Iveco Defence Vehicles for defence and
civil protection; and FPT Industrial for engines and transmissions.
More information can be found on the corporate website:
www.cnhindustrial.com
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Media contact:
Laura Overall Corporate
Communications ManagerCNH
Industrial
Tel. +44 (0)2077 660
338
E-mail: mediarelations@cnhind.com www.cnhindustrial.com
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