COIL LAUNCHES NEW WEBSITE TO FURTHER EXPAND DIRECT SALES TO A WORLDWIDE CUSTOMER BASE UNDER THE ALOXIDE® BRAND
17 Febbraio 2020 - 08:00AM
COIL LAUNCHES NEW WEBSITE TO FURTHER EXPAND DIRECT SALES TO A
WORLDWIDE CUSTOMER BASE UNDER THE ALOXIDE® BRAND
COIL LAUNCHES NEW WEBSITE TO FURTHER
EXPAND DIRECT SALES TO A WORLDWIDE CUSTOMER BASE UNDER
THE ALOXIDE® BRAND
COIL, world leader in aluminium anodising, is
launching its new website, to promote direct sales of premium
quality products marketed under the ALOXIDE® brand and to provide
e-commerce services for a new user experience.
v The all-new digital identity,
reflecting a modern and innovative ALOXIDE® brand
The new ALOXIDE® website, www.aloxide.com,
provides a new showcase for the Company, highlighting COIL's unique
know-how and high-quality product range. COIL is the worldwide
reference for anodised aluminium with an exceptional dimensional
capacity in the widest range of gloss, textures and colours.
ALOXIDE® is available in a complete range of anodic film
thicknesses covering technical applications through to high end
architectural facades.
This new website, which has been completely
redesigned, puts special emphasis on ALOXIDE®, a range of pure and
authentic anodised aluminium products with optimal durability and a
genuine metallic finish for the architectural and industrial
sectors.
ALOXIDE® draws on the expertise of COIL, which,
for over 45 years, has been the only continuous subcontractor for
the major aluminium flat-rolled products producers in Europe,
meeting the most demanding international quality standards,
according to very precise specifications.
ALOXIDE® products have been popular with
high-end luxury brands for many years and are used worldwide in
architecture to adorn residential, commercial and institutional
buildings designed by the world’s leading international
architects.
v An improved platform to enhance
customer experience in just a few
clicks
This new website offers not only a modern
graphic design, but also an in-depth discovery of the Company's
values and services. Browsing is straightforward and easy, with
three main entry points: the ALOXIDE® process, the scope of the
product range and the premium quality of its products and
services.
While browsing, visitors can learn more about
the Company's creativity, its eco-responsibility, search for a
specific type of finish or colour, or simply explore and discover
how ALOXIDE® products were used in major architectural
projects.
The site also features an e-commerce section for
professionals: technical data sheets, information on product
availability, online quote requests, and contact information are
new features available for an improved user experience. As well as
being more interactive, the website also provides easy access to
additional information of a more technical nature: guides,
simplified sample requests, assistance dedicated to the
implementation of architectural projects.
The new website was launched in UK English on
14th February 2020 and will soon be available in US English,
Chinese, Russian and the leading European languages.
“The development of our image through the
ALOXIDE® brand highlights the motivation that today drives our
commercial strategy in a global market. Our new website extends the
reach of our leadership in the anodised aluminium sector and
embodies our desire to offer an ever larger range of products to
our customers with all the benefits and guarantees from our
unrivalled experience in the sector," states Tim Hutton, COIL's
Chief Executive Officer.
About
COIL
COIL is the world's leading anodiser in the
building and industrial sectors and trades under the ALOXIDE® brand
name.
Anodising is an electrochemical process which
develops a natural, protective oxide layer on the surface of
aluminium and can be coloured in a range of UV-proof finishes. It
gives the metal excellent resistance to corrosion and/or reinforces
its functional qualities. Anodising preserves all the natural and
ecological properties of aluminium; it retains its high rigidity
and excellent strength-to-weight ratio, its non-magnetic
properties, its exceptional resistance to corrosion. The metal
remains totally and repeatedly recyclable through simple
re-melting. Anodised aluminium is used in a wide variety of
industries and applications: architecture, design, manufacturing
and the automotive sector. COIL deploys an industrial
model that creates value by leveraging its unique know-how, its
operational excellence, the quality of its investments and the
expertise of its people. COIL has around 130 employees in Belgium
and Germany and generated a turnover of around €30 million in
2019.
Listed on Euronext Growth Paris | Isin:
BE0160342011 | Reuters: ALCOI.PA | Bloomberg: ALCOI: FP
For more information, please visit
www.aloxide.com
Contacts
COILTim Hutton | Chief Executive
Officertim.hutton@coil.be | Tél. : +32 (0)11 88 01 88 |
CALYPTUSCyril Combe cyril.combe@calyptus.net |
Tél. : +33 (0)1 53 65 68 68 |
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