Crest® Launches Year Two of “12 Days of Crest Smiles” to Grant Holiday Wishes to Those in Need
17 Dicembre 2021 - 5:02PM
Business Wire
As the official toothpaste of Santa, Crest is
continuing to give the gift of a smile to people and communities
who need it most
Crest - the #1 Toothpaste brand in America - is excited to
celebrate another year of its “12 Days of Crest Smiles” holiday
initiative. At the end of another unprecedented year, Crest is
excited to grant 12 unforgettable Smile Wishes to children,
families, and organizations for this holiday season.
The Crest holiday celebrations kicked off on December 9th and
will joyfully share 12 smile wishes on social platforms Instagram
and Twitter throughout December. This year, one of the most special
wishes is being granted in collaboration with the A Special Wish
Foundation. Ayden Houston, an 8-year-old boy from Ohio, suffers
from Hypohidrotic Ectodermal Dysplasia XLR – a condition that does
not allow his hair or teeth to grow, and he wishes for a healthy
smile.
Ayden has been living with this condition since birth and it
impacts so many facets of his life, from social to physical and
even emotional. Due to the rarity of the condition and need for a
specialized, individual treatment plan, Ayden and his family have
been unable to make his dream of having a smile he feels good about
a reality. Crest is thrilled to be able to connect Ayden and his
family with The Ohio State University College of Dentistry to help
Ayden get the care he needs and ultimately bring a smile to his
face. This will help him improve his ability to speak, eat and
interact with the world on his own terms.
“Ayden is such a positive, fun-loving kid and deserves to have a
smile to match,” said Eileen Lane of A Special Wish. “We’re so
excited and grateful that Crest reached out to help Ayden and his
family get the support they need so he can finally feel good about
his smile.”
Crest is also partnering with organizations such as America’s
ToothFairy, a nonprofit resource provider that has helped over 8
million children receive oral health care and education from
nonprofit clinics1.
“At Crest, we are committed to helping unleash healthier and
happier smiles, especially to those who need it most,” said Carlos
Quintero, P&G Vice President, Oral Care North America. “We are
thrilled to celebrate the second year of ‘12 Days of Crest Smiles’
this holiday season and grant these special Smile Wishes to Ayden
and so many others.”
The holiday magic will continue with twelve total Crest Smile
Wishes, which also include:
- Ryan Fouts: A high school senior and aspiring pediatric
dentist. At age 16, he took matters into his own hands and started
his own successful hot dog business to raise money for dental
school. To help support his efforts, Crest will rent out Ryan’s
Dawgs during one of the 12 days to be distributed (along with Crest
products and, of course, smiles) to volunteers at Feeding America
as they pack holiday boxes for those in need.
- America’s ToothFairy: Crest is helping long-term partner
America’s ToothFairy bring the magic of Santa to kids in-need in
North Carolina. Children will receive oral care products, a special
toy and visit with St. Nick, and the check-up they need to ensure a
healthy smile all season long.
To learn more about the 12 Days of Crest Smiles and view the
stories of all Smile Wishes granted this year, follow @Crest on
Instagram or visit Crest.com to learn more about oral health.
About Crest®
A trusted leader in oral health, Crest was the first oral care
brand to secure the ADA Seal of Acceptance for a clinically proven
fluoride toothpaste. Since first introducing fluoride toothpaste 54
years ago, it is estimated that Crest has helped prevent countless
cavities in the United States. Headquartered in Cincinnati, OH,
Crest is owned and distributed by The Procter & Gamble
Company.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
1 Source: https://www.americastoothfairy.org/about-us
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MSLGROUP Alan Danzis, 917-580-0585 Alan.Danzis@mslgroup.com
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