Dawn Introduces Upside-Down Dish Soap with Self-Sealing Valve to Help You Get Dishes Done Faster
12 Gennaio 2022 - 02:00PM
Business Wire
Inverted bottle, no-flip cap and self-sealing
valve allow for easy one-handed use of every last drop of soap
Today, Dawn®, America’s #1 dish liquid*, is introducing Dawn
EZ-Squeeze, a new inverted bottle with patented no-flip cap
technology, enabling it to stand on its cap and dispense from the
bottom with a self-sealing valve that protects against leaks.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220112005001/en/
“Dish soap bottles are one of the most-used household items, so
they should be easy to use – from the first drop to the last,” said
Guerin McClure, Vice President, North America Dish Care at Procter
& Gamble. “You’ve likely spent time shaking, flipping, and
banging your dish soap bottle on the countertop in a messy attempt
to make the most of every drop. With Dawn EZ-Squeeze we wanted to
create a dish soap that was designed to be fast and easy, helping
you get away from the sink and on with your life.”
Dawn devoted more than five years, hundreds of designs, and
thousands of hours of testing, in the development of Dawn
EZ-Squeeze making it one of P&G’s most researched and
rigorously tested products in the Company’s 50 year history within
the dish soap category. During this extensive consumer testing,
Dawn found that the package’s unique valve design not only
delivered a mess-free experience, but the lack of a cap improved
ease of use for populations who had challenges with existing bottle
designs since it could be dispensed easily with one hand.
Easy to use packaging has quickly become one of the most valued
characteristics for home care brands1. Dawn EZ-Squeeze's one-handed
design allows people to easily apply the intended amount of soap
directly to dishes with greater control, so that Dawn’s
grease-fighting formula can begin working immediately. The
EZ-Squeeze bottle isn’t the product’s only upgrade – the formula
has also been updated to help dissolve both everyday grease and
tough, cooked-on messes quickly and easily, allowing people to
spend less time and fewer resources at the sink. It effortlessly
removes 99% of grease and food residues and, with 4x faster
grease-cleaning,** people will get the most value out of every
bottle until the very last drop. With Dawn EZ-Squeeze, people no
longer have to shake or flip. Simply grab and squeeze.
“We noticed a gap in design innovation when it comes to dish
soap bottles, and we were excited to act on it,” said Corey Brugh,
Senior Engineer, Research & Development, North America Dish at
Procter & Gamble. “We’re excited about the incredible response
Dawn EZ-Squeeze has received already through our initial testing,
and can’t wait for more people to try this groundbreaking and
efficient way to wash dishes.”
A video outlining real people who asked for this innovation and
how Dawn answered by flipping dishwashing on its head can be viewed
here. Dawn EZ-Squeeze is now available at mass retailers nationwide
in Platinum and Original formulas. To learn more about Dawn
EZ-Squeeze, visit www.dawn-dish.com.
*Based on Sales. Nielsen Syndicated LDL Category Total US xAOC
$ and Unit Sales Latest 52 w/e 11/27/21
** vs Dawn non-concentrate
About Dawn
Dawn, America's #1 dish liquid*, has been helping people clean
since 1972. While most people know Dawn as the dish soap that best
cuts grease in the sink, it's also the ultimate secret weapon for
cleaning greasy messes throughout the home. For more information
about the Dawn family of products, including Dawn Powerwash™ Dish
Spray visit www.dawn-dish.com. *Based on Sales. Nielsen
Syndicated LDL Category Total US xAOC $ and Unit Sales Latest 52
w/e 1/4/20
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands. For other P&G news, visit us at
www.pg.com/news.
1 Household Packaging and Format Trends: Incl Impact of
COVID-19.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220112005001/en/
M Booth Whitney Kuhn, 210-865-2353 whitneyk@mbooth.com Procter
& Gamble Amy Sumontha, 763-337-0980 sumontha.a@pg.com
Grafico Azioni Procter and Gamble (NYSE:PG)
Storico
Da Mar 2024 a Mar 2024
Grafico Azioni Procter and Gamble (NYSE:PG)
Storico
Da Mar 2023 a Mar 2024