2022 Discover NHL Winter Classic®
Will Feature St. Louis Blues at Minnesota Wild from Target
Field, Saturday, January 1, Exclusively on TNT
Multi-Faceted Partnership Includes Brand
Integrations Surrounding the Discover NHL Winter Classic®, Second
Intermission Report Sponsorship during Turner Sports’ Inaugural
Season of NHL Coverage & Additional Content Elements throughout
the Season
Discover, the National Hockey League (NHL®), and Turner Sports
today announced an expansive partnership, highlighted by Discover
being named the title sponsor of the NHL Winter Classic®, the
annual regular-season outdoor game on New Year’s Day. The 2022
Discover NHL Winter Classic® will take place on Saturday, January
1, when the St. Louis Blues visit the Minnesota Wild at Target
Field, with exclusive presentation of the game on TNT.
This agreement builds on Discover’s more than a decade-long
support for the NHL and is the first major brand partnership
announced as part of Turner Sports’ inaugural season of NHL
coverage. Discover’s designation as the Official Credit Card and
the Official Bank of the NHL® in the U.S. will be featured
prominently throughout promotions surrounding one of the NHL’s
marquee events, across Turner Sports’ platforms and on-site
activations.
“When Discover extended our partnership with the NHL, we
committed to deliver unique experiences to hockey’s passionate fan
base while helping consumers achieve brighter financial futures.
And there is not a more unique experience for hockey fans than
NHL’s Winter Classic,” said Kate Manfred, senior vice president and
chief marketing officer at Discover. “We are proud to be the title
sponsor of one of the NHL’s most prestigious events. We are equally
excited about working with Turner Sports to bring this game to the
fans, and to create unique content across Turner Sports’ platforms
all season long.”
“We are thrilled to have Discover join us as title sponsor of
the NHL Winter Classic, one of the crown jewel events on the NHL
season calendar. This highly anticipated and special event on New
Year’s Day brings together passionate NHL fans to celebrate the
heritage of our great game,” said Brian Jennings, NHL Chief Brand
Officer and Senior Executive Vice President. “Discover, a committed
NHL partner since 2010, will deliver creative and unique 2022
Discover NHL Winter Classic activations to connect with our fan
base. The NHL, Discover and Turner Sports will bring the NHL Winter
Classic to new heights by expanding its reach with new national and
local activation.”
“The Winter Classic is a special day on the NHL calendar every
year, and we are excited to expand Discover’s relationship with the
League with their title sponsorship of the event,” said Jon
Diament, EVP, Chief Revenue Officer, Turner Sports. “As Turner
Sports drops the puck on its first NHL season next month, we look
forward to collaborating further on new ways to reach and engage
hockey’s highly-coveted fans across our expansive networks and
platforms.”
Discover will also be featured as sponsor of the Discover Second
Intermission Report throughout Turner Sports’ inaugural season of
NHL game coverage, with additional promotional extensions across
Bleacher Report. Turner Sports will start up its first-ever live
NHL regular season action on Wednesday, Oct. 13, with a TNT prime
time doubleheader beginning with the New York Rangers at Washington
Capitals at 7:30 p.m. ET, followed by Chicago Blackhawks visiting
the Colorado Avalanche at 10 p.m. ET.
Turner Sports and Discover will collaborate on additional custom
content and promotions throughout the season and the 2022 Stanley
Cup® Playoffs.
NHL, the NHL Shield, the word mark NHL Winter
Classic and the word mark and image of the Stanley Cup are
registered trademarks and the NHL Winter Classic logo is a
trademark of the National Hockey League. NHL and NHL team marks are
the property of the NHL and its teams. © NHL 2021. All Rights
Reserved.
About Discover
Discover Financial Services (NYSE: DFS) is a digital banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company issues the Discover card, America's cash rewards
pioneer, and offers private student loans, personal loans, home
loans, checking and savings accounts and certificates of deposit
through its banking business. It operates the Discover Global
Network comprised of Discover Network, with millions of merchant
and cash access locations; PULSE, one of the nation's leading
ATM/debit networks; and Diners Club International, a global
payments network with acceptance around the world. For more
information, visit www.discover.com/company.
About the NHL
The National Hockey League (NHL), founded in 1917, consists of
32 Member Clubs. Each team roster reflects the League’s
international makeup with players from more than 20 countries
represented, all vying for the most cherished and historic trophy
in professional sports – the Stanley Cup. Every year, the NHL
entertains more than 670 million fans in-arena and through its
partners on national television and radio; more than 191 million
followers - league, team and player accounts combined - across
Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube; and
more than 100 million fans online at NHL.com. The League broadcasts
games in more than 160 countries and territories through its
rightsholders including ESPN, Turner Sports and NHL Network in the
U.S.; Sportsnet and TVA Sports in Canada; Viaplay in the Nordic
Region; Yandex in Russia; and CCTV and Tencent in China; and
reaches fans worldwide with games available to stream in every
country. Fans are engaged across the League’s digital assets on
mobile devices via the free NHL App; across nine social media
platforms; on SiriusXM NHL Network Radio; and on NHL.com, available
in nine languages and featuring unprecedented access to player and
team statistics as well as every regular-season and playoff game
box score dating back to the League’s inception, powered by SAP.
NHL Original Productions and NHL Studios produce compelling
original programming featuring unprecedented access to players,
coaches and League and team personnel for distribution across the
NHL’s social and digital platforms.
The NHL is committed to building healthy and vibrant communities
using the sport of hockey to celebrate fans of every race, color,
religion, national origin, gender identity, age, sexual
orientation, and socio-economic status. The NHL’s Hockey Is For
Everyone initiative reinforces that the official policy of the
sport is one of inclusion on the ice, in locker rooms, boardrooms
and stands. The NHL is expanding access and opportunity for people
of all backgrounds and abilities to play hockey, fostering more
inclusive environments and growing the game through a greater
diversity of participants. To date, the NHL has invested more than
$100 million in youth hockey and grassroots programs, with a
commitment to invest an additional $5 million for diversity and
inclusion programs over the next year.
About Turner Sports
Turner Sports, a division of WarnerMedia, is an industry leader
in the delivery of premium sports content across all platforms,
widely recognized for its expansive partnerships with the NBA,
Major League Baseball, the NCAA Division I Men’s Basketball
Championship and the National Hockey League. The Turner Sports
portfolio also includes Bleacher Report, the #1 digital destination
for young sports fans driving engagement and video views across all
social platforms and the B/R app, with premier brands including
House of Highlights, B/R Football, B/R Gridiron, B/R Kicks, B/R
Betting, B/R Walk-Off, and B/R Gaming. Turner Sports co-manages NBA
Digital – comprised of NBA TV, NBA.com, NBA LEAGUE Pass, the NBA
App and NBAGLEAGUE.com – as well as NCAA.com and the NCAA March
Madness Live suite of products. Visit the Turner Sports online
pressroom for additional press materials; follow Turner Sports on
Twitter at @TurnerSportsPR.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210914005221/en/
Media Contacts: Derek Cuculich Discover Financial
Services 224-405-0665 DerekCuculich@Discover.com Jennifer Neziol
NHL jneziol@nhl.com Gerry Manolatos Turner Sports 917-406-5314
Gerry.Manolatos@warnermedia.com
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