Fnac Darty: Publication of Fevad E-commerce Report - Fnac and Darty, the most popular brands in the second quarter, show very...
17 Settembre 2020 - 05:50PM
Fnac Darty: Publication of Fevad E-commerce Report - Fnac and
Darty, the most popular brands in the second quarter, show very
strong acceleration in traffic growth: Confirmation of the
relevance of the omnichannel model
Publication of Fevad E-commerce Report
Fnac and Darty, the most popular brands
in the second quarter, show very strong acceleration in traffic
growth: Confirmation of the relevance of the omnichannel
model
Earlier this week, the French e-commerce and
distance selling federation (Fevad) published ecommerce revenue
for Q2 which is up +5.3% to €25.9 billion. Omnichannel retailers’
e-commerce platforms have seen the strongest acceleration this
quarter with an increase in sales of +83%. Among these omnichannel
brands, Fnac.com and Darty.com, the second largest e-commerce
websites in terms of traffic, were the most popular and recorded
the strongest acceleration in traffic growth, covering 44%* of the
French population, an increase of nearly 10 points compared to last
year. Fnac Darty has reaped the rewards of its long-term investment
strategy in its digital and omnichannel transformation.
In addition, the continued recovery in
consumption, confirmed by Banque de France data for July and
August, also enabled Fnac Darty to register good performances in
its online and in-store business activities, offsetting part of the
revenue loss related to the COVID-19 crisis.
The Group is focused on its commercial execution
for the major commercial events in H2 and remains optimistic and
confident about its operating performance. However, the Group
remains cautious with regard to the economic and health
uncertainties for the rest of the year, particularly in Q4, a
decisive period for the Group. Fnac Darty will release its Q3 sales
figures on October 21, after the markets close. At this time,
Fnac Darty confirms that the Group is not in a position to
communicate its financial objectives for 2020.
* Joint monthly coverage by the two websites in France with
Fnac: 27.5% and Darty: 16.5% — source Fevad
CONTACTS
ANALYSTS / INVESTORS |
Marina Louvard |
marina.louvard@fnacdarty.com+33 (0)1 72
28 17 08 |
PRESS |
Audrey Bouchard |
audrey.bouchard@fnacdarty.com+33 (0)1
55 21 59 25 |
Léo Le Bourhis |
leo.le.bourhis@fnacdarty.com+33 (0)1 55
21 57 10 |
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