From Absolut Vodka to Perrier-Jouët & Beefeater, Pernod Ricard innovates to deliver on its 2030 Sustainability & Responsibil...
15 Febbraio 2021 - 5:45PM
Business Wire
Regulatory News:
Press release – 15 February 2021
Pernod Ricard (Paris:RI) is proud to unveil a set of packaging
innovations from Absolut Vodka to Perrier-Jouët and Beefeater, as
part of its 2030 “Good Times from Good Place” Sustainability &
Responsibility roadmap. As defined in its circular making pillar,
Pernod Ricard has committed to 100% of its packaging being
recyclable, reusable, compostable or bio-based by 2025.
Absolut Vodka: The Iconic
Swedish Vodka brand has just reached an important milestone,
achieving 50% recycled material within its clear glass bottle four
years ahead of target. In spite of the challenges related to
reaching that level of recycled glass, The Absolut Company was able
to maintain the bottle’s clearness through close collaboration with
its glass manufacturer Ardagh Group.
This major achievement follows the launch of the Absolut paper
bottle prototype, marking the brand’s first step to a fully
bio-based bottle able to contain spirits. The paper bottle is made
of recyclable content - 57% paper and 43% recycled plastic – with
plastic making up a thin layer within the bottle that can be
successfully recycled. The prototype was available both in the
United Kingdom and Sweden with an initial batch of 2,000 bottles to
be tested amongst consumers. The project is a collaborative
initiative with the Paboco (the Paper Bottle Company) to create a
sustainable alternative to traditional packaging methods. This
entity includes industry leaders in the FMCG sector with the aim of
driving sustainable innovation in the bottling industry and
challenging the mindset of consumers and players across the spirits
industry.
Beefeater Gin: The world’s
most awarded gin just unveiled a new 100% recyclable bottle with a
premium embossed aluminum cap replacing the existing plastic cap.
The label moved from plastic to paper for a crafted, elegant feel,
saving over 400 tons of plastic each year. The new bottle which
coincides with 200 years of distilling heritage, has just been
launched in Spain, Beefeater’s number one market, and will be
rolled out worldwide in Q3 2021.
Perrier-Jouët: The Group’s
prestige champagne brand, has launched, after two years of research
and development, a new eco-designed gift box, entirely made of
natural fibers sourced from FSC-certified forests. Combining
elegance and sustainability, these new boxes are 30% lighter and
mineral oil free. They are fully and easily recyclable.
“Our Sustainability & Responsibility strategy sits at the
heart of our business with circular making as a key pillar.
Innovating in packaging is crucial to minimizing our environmental
impact. Like Absolut, Perrier-Jouët and Beefeater, all our brands
are committed to this approach. This is about limiting waste and
preserving our natural resources by reusing, reimagining, recycling
and reducing, adopting a truly circular mindset”, says Vanessa
Wright, VP Sustainability & Responsibility.
You will find pictures here
About Pernod Ricard
Pernod Ricard is the world’s No 2 in wines and spirits with
consolidated sales of €8,448 million in FY20. Created in 1975 by
the merger of Ricard and Pernod, the Group has undergone sustained
development, based on both organic growth and acquisitions: Seagram
(2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod
Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of
the most prestigious and comprehensive brand portfolios in the
industry, including: Absolut Vodka, Ricard pastis, Ballantine’s,
Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies,
Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater
gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well
Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines.
Pernod Ricard’s brands are distributed across 160+ markets and by
its own salesforce in 73 markets. The Group’s decentralised
organisation empowers its 19,000 employees to be true on-the-ground
ambassadors of its vision of “Créateurs de Convivialité.” As
reaffirmed by the Group’s strategic plan, “Transform and
Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on
investing in long-term, profitable growth for all stakeholders. The
Group remains true to its three founding values: entrepreneurial
spirit, mutual trust, and a strong sense of ethics, as illustrated
by the 2030 Sustainability and Responsibility roadmap supporting
the United Nations Sustainable Development Goals (SDGs), “Good
times from a good place.” In recognition of Pernod Ricard’s strong
commitment to sustainable development and responsible consumption,
it has received a Gold rating from Ecovadis. Pernod Ricard is also
a United Nations’ Global Compact LEAD company. Pernod Ricard is
listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is
part of the CAC 40 and Eurostoxx 50 indices.
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Pernod Ricard Julia Massies / VP, Financial
Communications & Investor Relations +33 (0) 1 70 93 17 03
Charly Montet / Investor Relations Manager +33 (0) 1 70 93 17 13
Emmanuel Vouin / Head of External Engagement +33 (0) 1 70 93 16 34
Alison Donohoe / International Press Relations Manager +33 (0) 1 70
93 16 23
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