The Micro-Plush Craze Goes Global - Expands to
North America and Europe on Jan. 19
Celebrity Stylist Maeve Reilly Styles Disney
nuiMOs Plush Characters for Their Worldwide Reveal
It’s time for the world to meet Disney nuiMOs featuring
miniature plush, outfits and accessories with a fashionable twist –
and these little friends don’t skimp on style. Since originally
launching at Disney stores in Japan, followed by Disney stores in
China, Shanghai Disney Resort and Hong Kong Disneyland Resort,
Disney nuiMOs quickly gained popularity on social media as fans
styled and took their plush on adventures during everyday life; be
it to a Disney theme park, the beach, a shopping trip or anything
in between.
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Disney nuiMOs Collection (Photo: Business
Wire)
Now, Disney nuiMOs plush characters will be available for the
first time in North America and Europe beginning Jan. 19 on
shopDisney.com and shopDisney.co.uk, Disney stores in North America
and Europe, as well as select Disney Parks around the world. The
first release includes Disney nuiMOs plush of Mickey Mouse, Minnie
Mouse, Donald Duck, Daisy Duck, Stitch and Angel, along with an
assortment of fashionable outfits and accessories for fans to mix
and match to create their own unique styles.
On the first Monday of each month, beginning Feb. 1, new
accessories, outfits or plush will be released to keep up with the
latest trends, including co-brands with Loungefly, Spirit Jersey,
Ashley Eckstein and more. Disney nuiMOs plush retail for $17.99 USD
each, with outfits and accessories starting at $12.99 USD.
“Disney is unique in its ability to create a phenomenon in one
region and expand the excitement to other parts of the world,” said
Stephanie Young, president, Consumer Products, Games and
Publishing. “Bringing Disney nuiMOs to North America and Europe,
while maintaining the authenticity that made these plush so beloved
in Asia, will enable millions of additional fans to express their
love for our characters and stories while celebrating their own
individuality by creating personalized looks.”
The name nuiMOs is a blend of the Japanese words nuigurumi,
meaning plush, and moderu, meaning model. Disney nuiMOs are meant
to be an extension of one’s self, with the flexibility to change
their looks to suit one’s unique personality and taste. Disney
nuiMOs are flexible and can do a wide variety of poses. Adding
along their pocket-sized and portable characteristics, they are the
perfect companions and models.
Celebrity stylist Maeve Reilly has built a reputation in the
fashion industry, helping to set trends around the world. Her love
for accessorizing, passion for emerging brands, and acute attention
to detail make her highly sought after by icons everywhere. To help
celebrate the launch, Maeve created five signature Disney nuiMOs
looks for Mickey Mouse and Minnie Mouse by mixing and matching
clothing and accessories from the new lines to inspire fans to
create their own. Maeve’s Disney nuiMOs style creations are:
Streetwear: Tokyo vs LA street style, Loungewear, Day to Night and
a Day at Disney Parks. Check out the looks here.
“It was so much fun to style and create these looks for Disney
nuiMOs plush for their big global reveal,” said Maeve Reilly. “I
have a huge love for accessorizing and think attention to detail is
critical to creating the perfect outfit for any occasion, whether
that’s heading to a lunch or watching a movie on the couch. These
little plush are perfect to personalize and express your own sense
of style.”
To check out more of the Disney nuiMOs styles that Maeve
curated, check out her Instagram @StyleMeMaeve.
Stay up to date on all the Disney nuiMOs adventures on Instagram
@DisneynuiMOs, www.Faceboook.com/DisneynuiMOs and #DisneynuiMOs
Connect with Disney Parks for more on Disney nuiMOs at
DisneyParksBlog.com, on TikTok @DisneyParks and other social media
channels:
Instagram: @DisneyParksBlog Facebook:
https://www.facebook.com/DisneyParksBlog Twitter: @DisneyParks
Connect with shopDisney.com|Disney store on social media:
Instagram: @shopDisney Facebook:
https://www.facebook.com/shopdisney Pinterest:
https://www.pinterest.com/shopdisney Twitter: @shopDisney
Download images and videos here.
About Disney Parks, Experiences and
Products
Disney Parks, Experiences and Products brings the magic of The
Walt Disney Company’s powerful brands and franchises — including
Disney, Pixar, Marvel, Star Wars, ESPN, Twentieth Century Studios
and National Geographic — into the daily lives of families and fans
around the world to create magical memories that last a
lifetime.
When Walt Disney opened Disneyland in Anaheim, California, on
July 17, 1955, he created a unique destination built around
storytelling and immersive experiences, ushering in a new era of
family entertainment. More than 60 years later, Disney has grown
into one of the world’s leading providers of family travel and
leisure experiences, with iconic businesses including six resort
destinations with 12 theme parks and 53 resorts in the United
States, Europe and Asia with more than 170,000 cast members; a
top-rated cruise line with four ships and plans for three more to
be completed in 2021, 2022 and 2023; a luxurious family beach
resort in Hawaii; a popular vacation ownership program; and an
award-winning guided family adventure business. Disney Imagineers
are the creative force behind Disney theme parks, resort hotels and
cruise ships globally.
Disney Consumer Products, Games and Publishing includes the
world’s leading licensing business; one of the world’s largest
children’s publishing brands; one of the world’s largest licensors
of games across platforms; more than 300 Disney store locations
around the world; and the shopDisney e-commerce platform.
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version on businesswire.com: https://www.businesswire.com/news/home/20210114005334/en/
Annie Austerlitz, Disney Annie.L.Austerlitz@disney.com
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