Gillette Venus and Rifle Paper Co. Unveil Design-Driven, Limited-Edition Shave Collection
21 Luglio 2021 - 6:34PM
Business Wire
Now Available at Target, First-of-Its Kind
Collaboration Aims to Bring Beauty to the Everyday
Today, Gillette Venus is pleased to introduce a new,
limited-edition shave collection designed in collaboration with
international lifestyle brand, Rifle Paper Co., whose mission is to
create well-designed, high-quality products that bring beauty to
the everyday. The collection features Rifle Paper Co.’s signature,
hand-illustrated floral designs across a curated selection of
Gillette Venus’ fan-favorite products.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210721005205/en/
The full Gillette Venus x Rifle Paper Co.
shave collection. (Photo: Business Wire)
“We are very excited to announce our collaboration with the
purveyor of all things lovely, Rifle Paper Co.,” said Kara Buckley,
Head of Global Grooming Communications at Procter & Gamble.
“Our Gillette Venus team is deeply inspired by how Anna Bond, Rifle
Paper Co.’s co-founder, is reimagining the traditional design
process, breaking into unexpected categories – like beauty and
grooming, and making gorgeous, functional products. The Gillette
Venus and Rifle Paper Co. collection is about bringing beauty to
everyday moments.”
Rifle Paper Co.’s hand-painted floral designs are paired with
Gillette Venus’s trusted product performance to give consumers a
fresh, new collection for a smooth shave that’s always in bloom.
With lush florals printed on the handle of each razor and present
on all collection packaging, the line aims to enhance any beauty
regimen.
This collection is exclusively available at Target, in-store and
online, and includes:
- Venus x Rifle Paper Co. Deluxe Smooth Sensitive Razor
($14.99)
- Venus x Rifle Paper Co. Deluxe Smooth Sensitive Razor Blade
Refills ($19.99)
- Venus x Rifle Paper Co. ComfortGlide Sugarberry Razor Blade
Refills ($19.99)
- Venus x Rifle Paper Co. Disposable Razors ($6.99)
- Venus x Rifle Paper Co. Pure Honeyflower Shave Cream
($5.99)
Anna Bond, co-founder, and Chief Creative Officer, of Rifle
Paper Co. is excited about the new collection, and the opportunity
to share Rifle Paper Co.’s first grooming collaboration. “Gillette
Venus is an iconic shave brand that for the past 20 years has
designed and provided high-quality, customer-loved products for
women. We loved the idea of bringing our signature Rifle Paper Co.
florals to a collection of favorite Venus shave products as a way
to make everyday products both useful and beautiful. As a brand, we
strive to bring beauty to the everyday lives of our customers while
producing high-quality, design-driven products. Our collection with
Venus is the perfect way to celebrate the unexpected moments of
beauty in our daily lives.”
To view the collection at Rifle Paper Co., please visit
riflepaperco.com/venus.
#VenusxRiflePaperCo
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands. For other P&G news, visit us at
www.pg.com/news.
About Rifle Paper Co.
Rifle Paper Co. is an international stationery and lifestyle
brand based in Winter Park, Florida. Launched in 2009 by
husband-wife team Nathan and Anna Bond, Rifle Paper Co. has since
grown into an industry-leading brand known for stationery,
accessories, home décor, and more. Its signature aesthetic, shaped
by Anna Bond’s hand-painted illustrations, appeals to an array of
customers with a look that is both modern and timeless. Visit
riflepaperco.com and @riflepaperco on Instagram for more
information.
Category: Gillette-Venus
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version on businesswire.com: https://www.businesswire.com/news/home/20210721005205/en/
GILLETTE-VENUS Media Contacts:
Nike Communications (venus@nikecomm.com)
Procter & Gamble MyAnh Nghiem (nghiem.m@pg.com)
Rifle Paper Co. Margie Terp (press@riflepaperco.com)
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