ARMONK, N.Y., Jan. 7, 2022 /PRNewswire/ -- IBM Watson
Advertising (NYSE: IBM) today announced the availability
of data from The Weather Company, an IBM Business, on AWS Data
Exchange, an Amazon Web Services (AWS) platform. The AWS Data
Exchange allows businesses to easily find and subscribe to
third-party data in the cloud.
Providing data from the world's most accurate weather
forecaster1, IBM Watson Advertising's Weather Analytics
harness the relationship between weather and consumer behavior
using artificial intelligence to extract deep insights to help
businesses make more confident, data-driven and insightful
enterprise decisions.
The weather datasets can help analyze how weather affects
consumer purchasing across different categories such as
pharmaceuticals, apparel, consumer packaged goods and indoor and
outdoor activities. Local data by ZIP code including historical
weather data, 15-day forecast weather data, and relative data such
as hot, cold, windy and other conditions could also be used to help
inform campaigns, supply chain and forecasting decisions. This data
can even help surface unique or non-obvious relationships between
weather and consumer behavior.
"We know that weather can impact nearly everything in daily life
-- how we feel, what we do, even what we buy," said Sheri Bachstein, Chief Executive Officer at The
Weather Company and General Manager of IBM Watson Advertising.
"This expanded relationship with AWS gives more businesses access
to the weather data that can drive consumer behavior and
purchasing. We are committed to opening up our insights and
technology to a broad set of organizations, and giving more
companies access to what we know can be growth- and
efficiency-driving data and tech."
Insights that show locations where weather could affect sales
can help businesses drive revenue based on predictive consumer
behavior. According to past IBM Watson Advertising
research, data revealed that while chocolate candy bar sales
generally go up in colder months across the U.S., sales can spike
in the Southwest when a higher heat index is expected, and in the
Northeast during muggy nights. In another example, while more bug
spray is purchased during the summer months, foggy conditions in
the Northwest can drive more sales while clear conditions can drive
demand in central states.
AWS Data Exchange helps make it easy to find, subscribe to, and
use third-party data from providers in the cloud. Subscribers can
use the AWS console or APIs to load IBM Watson Advertising
solutions into a wide variety of AWS analytics and machine learning
services.
This is the latest example of how IBM is building together with
ecosystem partners of all types to create solutions for developers
to address the needs of the hybrid cloud era. IBM is committed to a
$1 billion investment in its
partner ecosystem over the next three years. This investment is
already being utilized to support a coalition of enterprises that
are helping customers migrate their mission-critical workloads
using IBM's open hybrid cloud architecture.
To learn more about how IBM Watson Advertising solutions and
services
visit: https://www.ibm.com/watson-advertising.
About IBM Watson
Watson is IBM's AI technology for
business, helping organizations to better predict and shape future
outcomes, automate complex processes, and optimize employees' time.
Watson has evolved from an IBM
Research project, to experimentation, to a scaled, open set of
products that run anywhere. With more than 40,000 client
engagements, Watson is being
applied by leading global brands across a variety of industries to
transform how people work. To learn more,
visit: https://www.ibm.com/watson.
IBM Contact:
Luca Sesti
luca.sesti@ibm.com
1 ForecastWatch, Global and Regional Weather
Forecast Accuracy Overview, 2017-2020,
https://www.forecastwatch.com/AccuracyOverview2017-2020,
commissioned by IBM.
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SOURCE IBM