NEW YORK, Feb. 16, 2021 /PRNewswire/ -- Baileys
is shedding a new light on 2021 with the launch of Baileys
Deliciously Light – the latest addition to the Baileys
portfolio that's made with 40% less sugar and 40% less calories
than Baileys Original Irish Cream.1 With the
introduction of Baileys Deliciously Light, you can now easily treat
yourself and loved ones (21 or older) with a whole new way to take
a light break that we all deserve. Featuring a flavor
similar to the one you know and love from Baileys, including cream
from Ireland combined with Irish
whiskey, fine spirits, and rich cocoa and vanilla flavors, this
lighter option is now available in addition to our beloved Baileys
Original Irish Cream.
Experience the interactive Multichannel News Release
here: https://www.multivu.com/players/English/8851751-baileys-introduces-deliciously-light-irish-cream-with-neil-patrick-harris/
Neil Patrick Harris certainly
knows the value of taking a light break from his roles as
husband, father, award-winning actor, writer, director, and
veritable jack-of-all-trades. In celebration of the launch of
Baileys Deliciously Light, Neil generously gifted the ultimate
light break to his longtime friend and confidante,
Michael Serrato. With Baileys
Deliciously Light at the ready, Neil treated Michael to hundreds of
festive balloons, a dedicated marching band, along with a
personalized billboard in the sky sharing a billowy motivational
message over his home. Talk about a breather!
"Without a doubt, one of the best parts of the day is when you
can finally take a moment and treat yourself to a much-needed
break," says Neil Patrick Harris.
"However, many of us forget to do just that. As we ease into 2021,
it's obvious that we all need to take it easy every now and then.
That's why I've partnered with Baileys to launch Baileys
Deliciously Light... it provides the perfect option for an
afternoon treat when you can use a moment for yourself or with
loved ones."
If you find yourself ready to treat yourself to a light
break of your own, you're in luck: Baileys Deliciously Light is
now on shelves and ready for the treating. And if you want to
follow in Neil's footsteps and acknowledge a friend or two, Baileys
is partnering with Cocktail Courier to offer four custom Light
Break packages. (Packages are only available in the contiguous
48 United States [except where otherwise indicated], subject to
applicable local law.) Each one is specifically curated for a
variety of people in your life (21 or older) who deserve a special
treat, offering a unique Baileys Deliciously Light cocktail on top
of other assorted goodies:
- For the motivated maven: Including the Baileys
Deliciously Light "Rose Colored Glasses" cocktail made with
coconut water along with a yoga towel and daily planner, this kit
comes in handy when you're ready to work up a sweat and then reward
yourself with a light-tasting cocktail.
- For the busybody: Complete with the Baileys Deliciously
Light "But First, Coffee" cocktail made with espresso along
with coffee mugs and an inspirational desk plate, this kit is
perfect for encouraging your friend to pencil in a personal
break.
- For soul supplies: Featuring the Baileys Deliciously
Light "Boba" cocktail made with green tea, along with a head
massager and cozy socks, this kit acts as a helpful primer on the
subtle art of unwinding.
- For that special someone who deserves the ultimate
break: This extremely limited-edition kit (only 5 available,
while supplies last) is equipped with an exclusive, indulgent
Baileys Deliciously Light "Gold Standard" cocktail made with
Belgian chocolate, gold leaf, black cherry and whipped cream as
well as a personalized pre-recorded video greeting from
Neil Patrick Harris himself (yes,
you read that right!).
"We're delighted to offer a lighter version of our beloved
Baileys Original Irish Cream," says Stacey
Cunningham, Director of Baileys & Liqueurs, Diageo North
America. "We all deserve a little treat and with the launch of
Baileys Deliciously Light, it's the perfect reminder for us to take
that well-deserved time for ourselves this year."
Baileys Deliciously Light is a delicious and versatile new
product offering that can be enjoyed in a variety of ways including
over ice, chilled, in a smoothie or with hot, iced or whipped
coffee so you now have more occasions to treat yourself including
daytime celebrations, brunch and many more. The liquid is now
available nationwide (wherever spirits-based beverages are sold)
for a suggested retail price of $24.99 for a 750mL format. For more information
on Baileys Deliciously Light, please visit www.BAILEYS.com.
Baileys encourages consumers of legal drinking age to treat
themselves responsibly.
About BAILEYS Irish Cream Liqueur:
BAILEYS launched in Ireland in
1974. It is now available in 180 markets worldwide and is the
number one selling liqueur in the world. Owned by Diageo plc,
BAILEYS is currently ranked 7th among all distilled spirits sold
worldwide. It's the signature delicious balance of Irish Cream,
whiskey and fine spirits that makes BAILEYS Original Irish Cream
the perfect little indulgence when you need a break from your daily
routine. The BAILEYS portfolio includes Original Irish Cream,
Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries
& Cream and Almande. For more information on BAILEYS Original
Irish Cream, please visit us at www.BAILEYS.com.
About Diageo
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
1 Baileys Deliciously Light - per 2.5 fl. oz.
serving - Average Analysis: calories-139; carbs-9.3 g; protein-0.8
g; fat-3.7 g; sugar – 7.8g. Compared to Baileys Original Irish
Cream per 2.5 fl. oz. serving: calories-233; carbs-16.1g;
protein-2.1g; fat-10.1g; sugar 13.3g.
Media Contact:
KHANI LE
HUNTER
P: 646.459.4963
kle@hunterpr.com
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SOURCE Baileys