JCDecaux: Albert Asséraf is appointed Executive Vice-President Communication and User Innovation following the departure of ...
04 Marzo 2021 - 11:45AM
JCDecaux: Albert Asséraf is appointed Executive Vice-President
Communication and User Innovation following the departure of Agathe
Albertini
Albert Asséraf is appointed Executive
Vice-President Communication and User Innovation following the
departure of Agathe Albertini
Paris, 4 March 2021 – JCDecaux
SA (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, announced that Albert Asséraf,
Executive Vice-President Strategy and User Innovation, will become
Executive Vice-President Communication and User Innovation from 12
April, enlarging his current duties. He is taking over from Agathe
Albertini, who is leaving JCDecaux to pursue her own
entrepreneurial activities.
Albert Asséraf was born in 1961. He holds a
Master’s degree in Information Sciences and Technology (1984). He
began his career in 1985 with Comecon, an outdoor advertising
consultancy, before moving to Carat Comecon Affichage, where he was
appointed Director of Research and Tools in 1990. In 1993, he
became Managing Director of Carat Expert Affichage.
Between 2001 and 2004, he was Managing Director
of Carat Expert Affichage et Médias Locaux and Managing Director of
Carat Local.
From 2004 to 2016, he was Managing Director
Strategy, Research and Marketing at JCDecaux France.
In January 2017, he was appointed Executive
Vice-President Strategy, Data and User Innovation, with the
objective of implementing the company’s strategy of open innovation
and initiating all aspects of Data strategy. A keen observer of new
trends, Albert Asséraf is contributing to the development of a
range of enhanced products and services with the aim of firmly
establishing JCDecaux as a Smart City player.
He sits on the Board of Directors of the CESP
(Centre d’Étude des Supports de Publicité) and the IREP (Institut
de Recherches et Études Publicitaires) and is also a member of the
advertising ethics body CEP (Conseil de l’Ethique
Publicitaire).
He was an Associate Professorship at Paris 13
University, and then in the Marketing, Advertising and
Communication Department of CELSA Paris Sorbonne. Today, he teaches
at the Université Paris-Dauphine as part of the Telecoms and Media
Management Master’s program.
He is a member of JCDecaux’s Management
Committee and Executive Committee France.
Key Figures for JCDecaux
- 2020 revenue: €2,312m
- Present in 3,890 cities with more than 10,000 inhabitants
- A daily audience of more than 890 million people in more than
80 countries
- 13,210 employees
- Leader in self-service bike rental scheme: pioneer in
eco-friendly mobility
- 1st Out-of-Home Media company to join the RE100 (committed to
100% renewable energy)
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is recognised for its extra-financial performance in
the FTSE4Good, MSCI and CDP (Climate Change) rankings
- 1,061,630 advertising panels worldwide
- N°1 worldwide in street furniture (517,800 advertising
panels)
- N°1 worldwide in transport advertising with more than 160
airports and 270 contracts in metros, buses, trains and tramways
(379,970 advertising panels)
- N°1 in Europe for billboards (136,750 advertising panels)
- N°1 in outdoor advertising in Europe (636,620 advertising
panels)
- N°1 in outdoor advertising in Asia-Pacific (260,700 advertising
panels)
- N°1 in outdoor advertising in Latin America (69,490 advertising
panels)
- N°1 in outdoor advertising in Africa (22,760 advertising
panels)
- N°1 in outdoor advertising in the Middle East (15,510
advertising panels)
For more information about JCDecaux, please
visit jcdecaux.com. Join us on Twitter, LinkedIn, Facebook,
Instagram and YouTube.
Communications
Department: Agathe Albertini+33 (0) 1 30
79 34 99 – agathe.albertini@jcdecaux.com
Investor
Relations: Arnaud Courtial+33 (0) 1 30 79
79 93 – arnaud.courtial@jcdecaux.com
- 03-04-2021 # Appointment Albert Asséraf_UK
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