JCDecaux launches its DOOH programmatic offering in France with
VIOOH
JCDecaux launches its
DOOH programmatic offering in France with VIOOH
Paris, June
1st,
2021 – JCDecaux SA (Euronext Paris: DEC), the
number one outdoor advertising company worldwide, announced the
launch of its programmatic offering in France. From July,
JCDecaux’s digital inventory in cities and airports will gradually
be made available for programmatic buying through VIOOH, a global
digital out of home marketplace. VIOOH’s platform connects
advertising buyers and sellers in a premium marketplace, making
JCDecaux France’s digital out of home (DOOH) inventory easily
accessible. Through this initiative, the outdoor advertising sector
is connecting to the programmatic digital ecosystem.
JCDecaux is accelerating the digital
transformation of outdoor advertising
JCDecaux operates over 33,000 digital screens in
52 countries, delivering real-time, contextualised, geolocated
communication, with dynamic content, that provides a new creative
canvas, for the benefit of cities, advertisers, their agencies,
citizens, visitors and tourists.
In France, JCDecaux manages over 2,500 screens
in all the environments where it is present: Urban digital (cities,
digital window displays in local stores, premium retail) and
airport digital (17 airports digitised, out of 26 airports operated
in France, including Paris Charles de Gaulle and Orly). DOOH is an
attractive medium that enables advertisers to deliver the right
message at the right time to the right audience. It has proved its
efficiency in boosting sales, drive-to-store and drive-to-web. By
making its digital inventory available for programmatic trading,
JCDecaux is taking an additional step to meet the new expectations
of its customers and to increase the relevance and competitive edge
of digital outdoor advertising, a fast-growing media.
With its new programmatic offer JCDecaux France
offers a new sales channel for the benefit of all advertisers,
guaranteeing them transparency and brand safety.
VIOOH: the best connected DOOH
programmatic platform
Set up in 2018, VIOOH seeks to increase global
investment in outdoor advertising by providing media sellers and
buyers with an integrated programmatic platform for planning and
trading, in strict compliance with the General Data Protection
Regulation (GDPR). VIOOH’s team of DOOH and programmatic tech
experts are pioneering the transformation of the OOH sector, and
championing its role to enhance omni-channel digital campaigns
through the use of programmatic capabilities and data.
The company, which already actively trades
programmatically across 12 markets globally including UK, Germany,
US and Australia with France taking the total to 13 markets, has
over 30 DSP partnership agreements globally. These include, The
Trade Desk, Verizon Media, Outmoove, Displayce, Hivestack and
Vistar Media, as well as specialist mobile platforms such as S4M,
Tabmo and Taptap.
Since its launch, over 200 internationally
renowned brands including Danone, Gucci, McDonalds, Porsche,
Nescafé, Procter & Gamble, L'Oréal, Renault, Lufthansa and also
Facebook have successfully delivered programmatic campaigns through
VIOOH. Recently, VIOOH was awarded two Campaign Tech Awards for
their work with Renault ZOE in Belgium (awarded for Best Use of
Tech in OOH) which used innovative real-time air pollution triggers
to trigger and adjust creative, and Nespresso in the UK (awarded
for Best Use of Tech in Retail) which delivered a +20% sales uplift
and a campaign ROI of 5.
The power of DOOH, the flexibility of a
programmatic service
In France, JCDecaux will include real benefits
through its programmatic offering, in order to satisfy the new
expectations of its customers, brands and agencies:
- Real-time
trading;
- Flexible
buying;
- Enriched with
both proprietary data and third-party data;
- Optimisation of
media planning during campaigns;
- Delivery of appropriate
contextualised content based on external triggers.
At its launch in France in July, VIOOH will be
connected to four DSPs: The Trade Desk, Tabmo, Hivestack and
Displayce, with additional DSP integrations to be added throughout
the year.
Jean-Charles Decaux,
Co-CEO of JCDecaux, said: “I’m
delighted to be making our digital assets available for
programmatic trading in France. VIOOH is a leading, global,
independent and automated planning and trading platform working for
the entire industry. With the development of audience-based
planning, VIOOH will allow us to better support our advertisers and
agencies in optimising their campaigns, allowing them to link the
digital screens of outdoor advertising with the digital screens of
mobile devices. Programmatic buying gives brands greater
transparency, operational efficiency, flexible targeting,
contextualisation and optimisation in DOOH campaigns, demonstrating
JCDecaux's ability to contribute actively to the sector’s digital
transformation.”
Jean-Christophe Conti, CEO at
VIOOH, said, “We’ve already seen
incredible results so far this year and launching in JCDecaux’s
historical market is an extra special highlight. We’re proud of the
digital transformation and fantastic outcomes we’ve already
delivered for brands through programmatic digital out of home
advertising, and look forward to working with French businesses to
build on this success. Our ambition is to accelerate transformation
in outdoor advertising and to develop dynamic and contextualised
audience trading. We have high expectations for France, and hope
advertisers and media owners alike will maximise this new
opportunity to thrive.”
About VIOOHVIOOH is a leading
global digital out of home marketplace. Launched in 2018 and with
headquarters in London, VIOOH’s platform connects buyers and
sellers in a premium marketplace, making OOH easily accessible.
Financially backed by the world’s number one out
of home company JCDecaux, and led by a team of digital OOH and
programmatic tech experts, VIOOH is pioneering the transformation
of the OOH sector, championing its role in enhancing omni-channel
digital campaigns through the use of programmatic capabilities and
data. VIOOH currently trades programmatically in 12 markets, with
more to follow.
For more information about VIOOH, please visit
www.viooh.com
Key Figures for JCDecaux
- 2020 revenue: €2,312m
- Present in 3,670 cities with more
than 10,000 inhabitants
- A daily audience of more than
840 million people in more than 80 countries
- 10,230 employees
- Leader in self-service bike rental
scheme: pioneer in eco-friendly mobility
- 1st Out-of-Home Media company to
join the RE100 (committed to 100% renewable energy)
- JCDecaux is listed on the Eurolist
of Euronext Paris and is part of the Euronext 100 and Euronext
Family Business indexes
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (4.6/5) and CDP (A
Leadership) rankings, and has obtained the MSCI AAA score for the
4th year in a row
- 964,760 advertising panels
worldwide
- N°1 worldwide in street furniture
(489,500 advertising panels)
- N°1 worldwide in transport
advertising with 156 airports and 249 contracts in metros, buses,
trains and tramways (329,790 advertising panels)
- N°1 in Europe for billboards
(129,970 advertising panels)
- N°1 in outdoor advertising in
Europe (615,530 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (216,590 advertising panels)
- N°1 in outdoor advertising in Latin
America (66,120 advertising panels)
- N°1 in outdoor advertising in
Africa (22,500 advertising panels)
- N°1 in outdoor advertising in the
Middle East (15,350 advertising panels)
For more information about JCDecaux, please
visit jcdecaux.com. Join us on Twitter, LinkedIn, Facebook,
Instagram and YouTube.
Communications
Department: Albert Asséraf+33 (0) 1 30 79
79 35 – albert.asseraf@jcdecaux.com
Investor
Relations: David Bourg, Group Chief
Financial and Administrative Officer+33 (0) 1 30 79 79 93 –
david.bourg@jcdecaux.com
- 01-06-2021 # Offre programmatique en France_UK
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