TIDMKWS

RNS Number : 2796V

Keywords Studios PLC

05 August 2020

TR-1: Standard form for notification of major holdings

 
 NOTIFICATION OF MAJOR HOLDINGS (to be sent to the relevant issuer and 
  to the FCA in Microsoft Word format if possible) (i) 
 
 1a. Identity of the issuer or the                   Keywords Studios plc (Company No. 
  underlying issuer of existing shares                08548351) 
  to which voting rights are attached 
  (ii) : 
                                                    -------------------------------------------------------------- 
 1b. Please indicate if the issuer is a non-UK issuer (please mark with 
  an "X" if appropriate) 
 Non-UK issuer 
                                                                                                ------------------ 
 2. Reason for the notification (please mark the appropriate box or boxes 
  with an "X") 
 An acquisition or disposal of voting rights                                                             X 
                                                                                                ------------------ 
 An acquisition or disposal of financial instruments 
                                                                                                ------------------ 
 An event changing the breakdown of voting rights 
                                                                                                ------------------ 
 Other (please specify)(iii) : 
                                                                                                ------------------ 
 3. Details of person subject to the notification obligation (iv) 
 Name                                                TIAA-CREF Investment Management, 
                                                      LLC on behalf of the accounts listed 
                                                      in Exhibit B. 
 
                                                      Teachers Advisors, LLC on behalf 
                                                      of the fund 
                                                      listed in Exhibit C. 
 
                                                      Nuveen Asset Management, LLC on behalf 
                                                      of the account listed in Exhibit 
                                                      D. 
 City and country of registered office               TIAA-CREF Investment Management, 
  (if applicable)                                     LLC - New York, USA 
 
                                                      Teachers Advisors, LLC. - New York, 
                                                      USA 
 
                                                      Nuveen Asset Management, LLC. - Chicago, 
                                                      USA 
 4. Full name of shareholder(s) (if different from 3.) (v) 
 Name                                                See Number 3. 
                                                    -------------------------------------------------------------- 
 City and country of registered office               See Number 3. 
  (if applicable) 
                                                    -------------------------------------------------------------- 
 5. Date on which the threshold was                  04 August 2020 
  crossed or reached (vi) : 
                                                    -------------------------------------------------------------- 
 6. Date on which issuer notified (DD/MM/YYYY):      05 August 2020 
                                                    -------------------------------------------------------------- 
 7. Total positions of person(s) subject to the notification obligation 
                                 % of voting          % of voting rights       Total of both     Total number 
                                rights attached        through financial        in % (8.A +       of voting rights 
                               to shares (total           instruments               8.B)          of issuer (vii) 
                                   of 8. A)              (total of 8.B 
                                                          1 + 8.B 2) 
                           -----------------------  ----------------------  ------------------  ------------------ 
 Resulting situation 
  on the date 
  on which threshold 
  was crossed 
  or reached                        3.063%                    0%                  3.063%            73,337,424 
                           -----------------------  ----------------------  ------------------  ------------------ 
 Position of 
  previous notification 
  (if 
  applicable)                       2.840%                    0%                  2.840% 
                           -----------------------  ----------------------  ------------------  ------------------ 
 
 
 
 8. Notified details of the resulting situation on the date on which 
  the threshold was crossed or reached (viii) 
 A: Voting rights attached to shares 
 Class/type of      Number of voting rights                      % of voting rights 
  shares             (ix) 
  ISIN code (if 
  possible) 
                          Direct                Indirect                      Direct                       Indirect 
                    (Art 9 of Directive   (Art 10 of Directive          (Art 9 of Directive          (Art 10 of Directive 
                       2004/109/EC)           2004/109/EC)             2004/109/EC) (DTR5.1)             2004/109/EC) 
                         (DTR5.1)              (DTR5.2.1)                                                 (DTR5.2.1) 
                                         --------------------- 
 GB00BBQ38507            2,246,345                 0%                         3.063%                          0% 
                   --------------------  ---------------------  ----------------------------------  --------------------- 
 
 
 SUBTOTAL 8. A                      2,246,345                                             3.063% 
                   -------------------------------------------  --------------------------------------------------------- 
 
 B 1: Financial Instruments according to Art. 13(1)(a) of Directive 2004/109/EC 
  (DTR5.3.1.1 (a)) 
 Type of            Expiration            Exercise/              Number of voting                    % of voting 
  financial          date                  Conversion Period      rights that may                     rights 
  instrument         (x)                   (xi)                   be acquired if 
                                                                  the instrument 
                                                                  is 
                                                                  exercised/converted. 
                   --------------------  ---------------------  ----------------------------------  --------------------- 
       N/A                  N/A                   N/A                           N/A                          N/A 
                   --------------------  ---------------------  ----------------------------------  --------------------- 
 
 
                                          SUBTOTAL 8. B 1                       N/A                          N/A 
                                         ---------------------  ----------------------------------  --------------------- 
 
 B 2: Financial Instruments with similar economic effect according to 
  Art. 13(1)(b) of Directive 2004/109/EC (DTR5.3.1.1 (b)) 
 Type of           Expiration             Exercise/              Physical or      Number of          % of voting 
  financial         date (x)              Conversion              cash             voting rights      rights 
  instrument                              Period (xi)             settlement 
                                                                  (xii) 
                  ---------------------  ---------------------  ---------------  ----------------- 
       N/A                 N/A                    N/A                 N/A               N/A                  N/A 
                  ---------------------  ---------------------  ---------------  ----------------- 
 
 
                                                                 SUBTOTAL 8.B.2         N/A                  N/A 
                                                                ---------------  ----------------- 
 
 
 
 
 9. Information in relation to the person subject to the notification 
  obligation (please mark the 
  applicable box with an "X") 
 Person subject to the notification obligation is not controlled by                                        X 
  any natural person or legal entity and does not control any other 
  undertaking(s) holding directly or indirectly an interest in the 
  (underlying) issuer (xiii) 
 Full chain of controlled undertakings through which the voting rights 
  and/or the 
  financial instruments are effectively held starting with the ultimate 
  controlling natural person or legal entity (xiv) (please add additional 
  rows as necessary) 
     Name (xv)               % of voting rights                   % of voting rights              Total of both if 
                               if it equals or                     through financial               it equals or is 
                              is higher than the                   instruments if it               higher than the 
                             notifiable threshold                 equals or is higher            notifiable threshold 
                                                                  than the notifiable 
                                                                       threshold 
                     ----------------------------------  -----------------------------------  ------------------------ 
 
 
 
 
 
 
 10. In case of proxy voting, please identify: 
 Name of the proxy holder                                            TIAA-CREF Investment Management, LLC/ 
                                                                      Teachers Advisors, LLC/ Nuveen Asset 
                                                                                 Management, LLC 
                                                         ------------------------------------------------------------- 
 The number and % of voting rights                                                    N/A 
  held 
                                                         ------------------------------------------------------------- 
 The date until which the voting rights                                               N/A 
  will be held 
                                                         ------------------------------------------------------------- 
 
 11. Additional information (xvi) 
 
              The College Retirement Equities Fund ("CREF") hereby informs you that 
              on August 4, 2020, CREF bought 85,108 voting shares of Keywords Studios 
              plc, bringing its ownership to 1,374,413 voting shares, equivalent to 
              a 1.874% voting share ownership percentage of Keywords Studios plc . 
              CREF owns these shares through two of its investment accounts: the Global 
              Equities Account and the Stock Account. It is our understanding the total 
              voting shares outstanding is 73,337,424. 
 
              For your information, CREF is a U.S. based investment company, which 
              is registered with the Securities and Exchange Commission ("SEC"). CREF 
              has multiple investment accounts, each with separate investment objectives 
              and policies. All assets in the accounts are beneficially owned by CREF, 
              and all the accounts are managed by TIAA-CREF Investment Management, 
              LLC ("TCIM"), an SEC registered investment adviser. 
 
              Additionally, a fund managed by an affiliate of CREF, Teachers Advisors, 
              LLC ("TAL"), owns 757,886 voting shares of Keywords Studios plc equivalent 
              to a 1.033% voting share ownership percentage of Keywords Studios plc. 
              These holdings are owned by mutual funds which are investment portfolios 
              of the TIAA-CREF Funds or the TIAA-CREF Life Funds (collectively, the 
              "Funds"). The Funds are SEC registered investment companies and the Funds 
              are managed by Teachers Advisors, LLC ("TAL"), an SEC registered investment 
              adviser that is affiliated with TCIM. 
 
              In addition, Nuveen Asset Management, LLC ("NAM"), an affiliate of CREF, 
              owns 114,046 voting shares of Keywords Studios plc, equivalent to a 0.156% 
              voting share ownership percentage of Keywords Studios plc held through 
              the separate accounts that it advises. 
 
              A total of 2,246,345 voting shares or 3.063% of the outstanding voting 
              shares of Keywords Studios plc are owned, in aggregate, by CREF and these 
              affiliated funds and accounts. TAL and TCIM follow the same policies 
              when voting on behalf of CREF and the Funds. Additionally, each of TAL, 
              TCIM and NAM separately and independently vote all proxies for shares 
              held in Keywords Studios plc. We are therefore aggregating the holdings 
              in Keywords Studios plc as requested by the current FCA Disclosure and 
              Transparency Rules for purposes of this form. 
 
 
              (See Exhibit A) 
 
 
 
 Place of completion   TIAA-CREF Investment Management, LLC, 730 Third Avenue, 
                        New York, New York 10017-3206 USA 
 Date of completion    05 August 2020 
                      -------------------------------------------------------- 
 

Exhibit A

 
                                                       TIAA-CREF 
                                      Summary of Holdings in Keywords Studios plc 
                                       Between January 2, 2018 - January 3, 2019 
 
                                                                        Teachers Advisors        TCIM & TAL Aggregate 
                   TIAA-CREF Investment Management LLC ("CREF")                 LLC                    Holdings 
                   Global       Stock        Total     Total CREF     TIAA-CREF       Total      Total        Total % 
                  Equities     Account       CREF           %       International     Mutual     Holdings 
                  Account                  Holdings                 Opportunities    Funds % 
                                                                        Fund 
                             -----------  ----------  -----------  --------------  -----------  ----------  ---------- 
 Holdings as 
  of August 3, 
  2020              739,784      549,521   1,289,305       1.758%         757,886       1.033%   2,047,191      2.791% 
                             -----------  ----------  -----------  --------------  -----------  ----------  ---------- 
 
 Transactions 
  as of August 
  4, 2020                 -       85,108      85,108       0.116%               -       0.000%      85,108      0.116% 
                             -----------  ----------  -----------  --------------  -----------  ----------  ---------- 
 
 Holdings as 
  of January 
  4, 2020           739,784      634,629   1,374,413       1.874%         757,886       1.033%   2,132,299      2.908% 
                             -----------  ----------  -----------  --------------  -----------  ----------  ---------- 
 
 
 Total Voting 
  Shares 
  Outstanding 
  August 4 
  2020           63,779,193 
 
 
                 Nuveen Asset Management, LLC (NAM) 
                              Total NAM    Total NAM 
                    NAM        Holdings        % 
                             -----------  ---------- 
 Holdings as 
  of August 3, 
  2020              114,046      114,046      0.156% 
                             -----------  ---------- 
 
 Transactions 
 as of August 
 4, 2020                  -            - 
                             -----------  ---------- 
 
 Holdings as 
  of August 4, 
  2019              114,046      114,046      0.156% 
                             -----------  ---------- 
 
 
                                             Total       Total 
                                           Combined    Percentage 
                                             as of       as of 
                                            August       August 
                                            4, 2020     4, 2020 
                                           2,246,345       3.063% 
                                                      ----------- 
 

Exhibit B

TIAA-CREF Investment Management, LLC

College Retirement Equities Fund ("CREF") *

   --    CREF Stock Account 
   --    CREF Global Equities Account 
   *     Registered Investment Company 

Exhibit C

Teachers Advisors, LLC

TIAA-CREF Funds *

   --    International Opportunities Fund 
   *     Registered Investment Company 

Exhibit D

   --    Nuveen Asset Management, LLC* 
   *     Registered Investment Adviser. 

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August 05, 2020 11:56 ET (15:56 GMT)