TIDMKWS

RNS Number : 0625M

Keywords Studios PLC

18 January 2021

TR-1: Standard form for notification of major holdings

 
 NOTIFICATION OF MAJOR HOLDINGS (to be sent to the relevant issuer and 
  to the FCA in Microsoft Word format if possible) (i) 
 
 1a. Identity of the issuer or the                   Keywords Studios plc (Company No. 
  underlying issuer of existing shares                08548351) 
  to which voting rights are attached 
  (ii) : 
                                                    -------------------------------------------------------------- 
 1b. Please indicate if the issuer is a non-UK issuer (please mark with 
  an "X" if appropriate) 
 Non-UK issuer 
                                                                                                ------------------ 
 2. Reason for the notification (please mark the appropriate box or boxes 
  with an "X") 
 An acquisition or disposal of voting rights                                                             X 
                                                                                                ------------------ 
 An acquisition or disposal of financial instruments 
                                                                                                ------------------ 
 An event changing the breakdown of voting rights 
                                                                                                ------------------ 
 Other (please specify)(iii) : 
                                                                                                ------------------ 
 3. Details of person subject to the notification obligation (iv) 
 Name                                                TIAA-CREF Investment Management, 
                                                      LLC on behalf of the accounts listed 
                                                      in Exhibit B. 
 
                                                      Teachers Advisors, LLC on behalf 
                                                      of the fund 
                                                      listed in Exhibit C. 
 
                                                      Nuveen Asset Management, LLC on behalf 
                                                      of the account listed in Exhibit 
                                                      D. 
 City and country of registered office               TIAA-CREF Investment Management, 
  (if applicable)                                     LLC - New York, USA 
 
                                                      Teachers Advisors, LLC. - New York, 
                                                      USA 
 
                                                      Nuveen Asset Management, LLC. - Chicago, 
                                                      USA 
 4. Full name of shareholder(s) (if different from 3.) (v) 
 Name                                                See Number 3. 
                                                    -------------------------------------------------------------- 
 City and country of registered office               See Number 3. 
  (if applicable) 
                                                    -------------------------------------------------------------- 
 5. Date on which the threshold was                  14 January 2021 
  crossed or reached (vi) : 
                                                    -------------------------------------------------------------- 
 6. Date on which issuer notified (DD/MM/YYYY):      18 January 2021 
                                                    -------------------------------------------------------------- 
 7. Total positions of person(s) subject to the notification obligation 
                                 % of voting          % of voting rights       Total of both     Total number 
                                rights attached        through financial        in % (8.A +       of voting rights 
                               to shares (total           instruments               8.B)          of issuer (vii) 
                                   of 8. A)              (total of 8.B 
                                                          1 + 8.B 2) 
                           -----------------------  ----------------------  ------------------  ------------------ 
 Resulting situation 
  on the date 
  on which threshold 
  was crossed 
  or reached                        2.990%                    0%                  2.990%             74,386,840 
                           -----------------------  ----------------------  ------------------  ------------------ 
 Position of 
  previous notification 
  (if 
  applicable)                       3.002%                    0%                  3.002% 
                           -----------------------  ----------------------  ------------------  ------------------ 
 
 
 
 8. Notified details of the resulting situation on the date on which 
  the threshold was crossed or reached (viii) 
 A: Voting rights attached to shares 
 Class/type of      Number of voting rights                      % of voting rights 
  shares             (ix) 
  ISIN code (if 
  possible) 
                          Direct                Indirect                      Direct                       Indirect 
                    (Art 9 of Directive   (Art 10 of Directive          (Art 9 of Directive          (Art 10 of Directive 
                       2004/109/EC)           2004/109/EC)             2004/109/EC) (DTR5.1)             2004/109/EC) 
                         (DTR5.1)              (DTR5.2.1)                                                 (DTR5.2.1) 
                                         --------------------- 
 GB00BBQ38507            2,224,194                 0%                         2.990%                          0% 
                   --------------------  ---------------------  ----------------------------------  --------------------- 
 
 
 SUBTOTAL 8. A                      2,224,194                                             2.990% 
                   -------------------------------------------  --------------------------------------------------------- 
 
 B 1: Financial Instruments according to Art. 13(1)(a) of Directive 2004/109/EC 
  (DTR5.3.1.1 (a)) 
 Type of            Expiration            Exercise/              Number of voting                    % of voting 
  financial          date                  Conversion Period      rights that may                     rights 
  instrument         (x)                   (xi)                   be acquired if 
                                                                  the instrument 
                                                                  is 
                                                                  exercised/converted. 
                   --------------------  ---------------------  ----------------------------------  --------------------- 
       N/A                  N/A                   N/A                           N/A                          N/A 
                   --------------------  ---------------------  ----------------------------------  --------------------- 
 
 
                                          SUBTOTAL 8. B 1                       N/A                          N/A 
                                         ---------------------  ----------------------------------  --------------------- 
 
 B 2: Financial Instruments with similar economic effect according to 
  Art. 13(1)(b) of Directive 2004/109/EC (DTR5.3.1.1 (b)) 
 Type of           Expiration             Exercise/              Physical or      Number of          % of voting 
  financial         date (x)              Conversion              cash             voting rights      rights 
  instrument                              Period (xi)             settlement 
                                                                  (xii) 
                  ---------------------  ---------------------  ---------------  ----------------- 
       N/A                 N/A                    N/A                 N/A               N/A                  N/A 
                  ---------------------  ---------------------  ---------------  ----------------- 
 
 
                                                                 SUBTOTAL 8.B.2         N/A                  N/A 
                                                                ---------------  ----------------- 
 
 
 
 
 9. Information in relation to the person subject to the notification 
  obligation (please mark the 
  applicable box with an "X") 
 Person subject to the notification obligation is not controlled by                                        X 
  any natural person or legal entity and does not control any other 
  undertaking(s) holding directly or indirectly an interest in the 
  (underlying) issuer (xiii) 
 Full chain of controlled undertakings through which the voting rights 
  and/or the 
  financial instruments are effectively held starting with the ultimate 
  controlling natural person or legal entity (xiv) (please add additional 
  rows as necessary) 
      Name (xv)               % of voting rights                  % of voting rights              Total of both if 
                                if it equals or                    through financial               it equals or is 
                               is higher than the                  instruments if it               higher than the 
                              notifiable threshold                equals or is higher            notifiable threshold 
                                                                  than the notifiable 
                                                                       threshold 
                      ----------------------------------  ----------------------------------  ------------------------ 
 
 
 
 
 
 
 10. In case of proxy voting, please identify: 
 Name of the proxy holder                                             TIAA-CREF Investment Management, LLC/ 
                                                                       Teachers Advisors, LLC/ Nuveen Asset 
                                                                                 Management, LLC 
                                                          ------------------------------------------------------------ 
 The number and % of voting rights                                                     N/A 
  held 
                                                          ------------------------------------------------------------ 
 The date until which the voting rights                                                N/A 
  will be held 
                                                          ------------------------------------------------------------ 
 
 11. Additional information (xvi) 
 
              The College Retirement Equities Fund ("CREF") hereby informs you that 
              as of January 14, 2021, CREF owns 1,051,357 voting shares of Keywords 
              Studios plc equivalent to a 1.413% voting share ownership percentage 
              of Keywords Studios plc . CREF owns these shares through two of its investment 
              accounts: the Global Equities Account and the Stock Account. It is our 
              understanding the total voting shares outstanding is 74,386,840. 
 
              For your information, CREF is a U.S. based investment company, which 
              is registered with the Securities and Exchange Commission ("SEC"). CREF 
              has multiple investment accounts, each with separate investment objectives 
              and policies. All assets in the accounts are beneficially owned by CREF, 
              and all the accounts are managed by TIAA-CREF Investment Management, 
              LLC ("TCIM"), an SEC registered investment adviser. 
 
              Additionally, a fund managed by an affiliate of CREF, Teachers Advisors, 
              LLC ("TAL"), owns 610,422 voting shares of Keywords Studios plc equivalent 
              to a 0.821% voting share ownership percentage of Keywords Studios plc. 
              These holdings are owned by mutual funds which are investment portfolios 
              of the TIAA-CREF Funds or the TIAA-CREF Life Funds (collectively, the 
              "Funds"). The Funds are SEC registered investment companies and the Funds 
              are managed by Teachers Advisors, LLC ("TAL"), an SEC registered investment 
              adviser that is affiliated with TCIM. 
 
              In addition, Nuveen Asset Management, LLC ("NAM"), an affiliate of CREF, 
              sold 84,830 shares on 14 January, 2021 bringing its ownership to 562,415 
              voting shares of Keywords Studios plc, equivalent to a 0.756% voting 
              share ownership percentage of Keywords Studios plc held through the separate 
              accounts that it advises. 
 
              A total of 2,224,194 voting shares or 2.990% of the outstanding voting 
              shares of Keywords Studios plc are owned, in aggregate, by CREF and these 
              affiliated funds and accounts. TAL and TCIM follow the same policies 
              when voting on behalf of CREF and the Funds. Additionally, each of TAL, 
              TCIM and NAM separately and independently vote all proxies for shares 
              held in Keywords Studios plc. We are therefore aggregating the holdings 
              in Keywords Studios plc as requested by the current FCA Disclosure and 
              Transparency Rules for purposes of this form. 
 
 
              (See Exhibit A) 
 
 
 
 Place of completion   TIAA-CREF Investment Management, LLC, 730 Third Avenue, 
                        New York, New York 10017-3206 USA 
 Date of completion    18 January 2021 
                      -------------------------------------------------------- 
 

Exhibit A

 
    EXHIBIT 
       A. 
                                                                                                                                             TIAA-CREF 
                                                                                                                            Summary of Holdings of Keywords Studios plc 
                                                                                                                            Between January 13, 2021 - January 14, 2021 
 
                                                                                     TIAA-CREF Investment Management                                                                                           Teachers Advisors                                      TCIM & TAL 
                                                                                               LLC ("CREF")                                                                                                            LLC                                         Aggregate Holdings 
                                                                                                                                                                                                                                                      ------------------------------------------ 
                             Global                             Stock                                                         Total                                              Total                         TIAA-CREF                      Total                 Total                 Total 
                             Equities                          Account                                                    CREF Holdings                                          CREF %                      International                    Mutual               Holdings                 % 
                             Account                                                                                                                                                                         Opportunities                    Funds 
                                                                                                                                                                                                                  Fund                          % 
                                                  --------------------------------  ----------------------------------------------------------------------------------------  -----------                                                    -------  --------------------------------  -------- 
 Holdings 
  as of 
  January 
  13, 2021                              509,386                           614,361                                                                               1,123,747          1.511%                                           610,422   0.821%                         1,734,169    2.331% 
                                                  --------------------------------  ----------------------------------------------------------------------------------------  -----------                                                    -------  --------------------------------  -------- 
 
 Transactions 
  as of 
  January 
  14, 2021                                              (72,390)                                                                                                    (72,390)      -0.097%                                                 -   0.000%                          (72,390)   -0.097% 
                                                  --------------------------------  ----------------------------------------------------------------------------------------  -----------                                                    -------  --------------------------------  -------- 
 
 Holdings 
  as of 
  January 
  14, 2021                  509,386                                       541,971                                                                               1,051,357          1.413%                                           610,422   0.821%                         1,661,779    2.234% 
                                                  --------------------------------  ----------------------------------------------------------------------------------------  -----------                                                    -------  --------------------------------  -------- 
 
 Total 
  Voting 
  Shares 
  Outstanding 
  January 
  14, 2021                        74,386,840 
 
 
 
                                                                                  Nuveen Asset Management, 
                                                                                          LLC (NAM) 
                               NAM                              Total                                                         Total 
                                                                 NAM                                                           NAM% 
                                                               Holdings 
                                                  --------------------------------  ---------------------------------------------------------------------------------------- 
 Holdings 
  as of 
  January 
  13, 2021                              647,245                           647,245                                            0.870% 
                                                  --------------------------------  ---------------------------------------------------------------------------------------- 
 
 Transactions 
  as of 
  January 
  14, 2021                              (84,830)                          (84,830) 
                                                  --------------------------------  ---------------------------------------------------------------------------------------- 
 
 Holdings 
  as of 
  January 
  14, 2021                              562,415                           562,415                                            0.756% 
                                                  --------------------------------  ---------------------------------------------------------------------------------------- 
 
 
                                                                                                                              Total 
                                                                                                                             Combined 
                                                                                                                              as of 
                                                                                                                             January                                           Percentage 
                                                                                                                             14, 2021                                             Held 
                                                                                                                                                                 2,224,194       2.990% 
                                                                                                                                                                              ----------- 
 

Exhibit B

TIAA-CREF Investment Management, LLC

College Retirement Equities Fund ("CREF") *

   --    CREF Stock Account 
   --    CREF Global Equities Account 
   *     Registered Investment Company 

Exhibit C

Teachers Advisors, LLC

TIAA-CREF Funds *

   --    International Opportunities Fund 
   *     Registered Investment Company 

Exhibit D

   --    Nuveen Asset Management, LLC* 
   *     Registered Investment Adviser. 

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January 18, 2021 09:35 ET (14:35 GMT)