Klépierre Welcomes New Retailers Through an Innovative Partnership Model
15 Settembre 2021 - 8:00AM
Klépierre Welcomes New Retailers Through an Innovative Partnership
Model
PRESS RELEASE
KLÉPIERRE WELCOMES NEW RETAILERS THROUGH AN
INNOVATIVE PARTNERSHIP MODEL
Paris, September 15, 2021
The anti-waste grocery store NOUS anti-gaspi,
Lobsta and Von Dutch (Advanced Retail) are just a few of the new
partners opening their first stores and restaurants in Klépierre’s
shopping centers thanks to an innovative approach. These first-time
in malls retailers will be hosted as part of a news
partnership-based contractual model that the European leader in
shopping malls is putting to the test.
AN INNOVATIVE PARTNERSHIP-BASED
MODELKlépierre has developed a new contractual model built
around partnerships to provide its customers with an enhanced,
local and sustainable retail offering, while giving new players
access to its shopping centers and all their appealing advantages.
"It's a very simple idea: we will enter into tailor-made agreements
with these retailers to share investments in a legal framework,"
explained Pierre-Etienne Alline, Group Head of Shopping Center
Management at Klépierre. “This is a chance for brands that were not
present in shopping centers, or for new concepts from brands that
have been around for a long time, to open a store there. It’s a
unique opportunity for them to capitalize on our shopping mall
footfall and infrastructure and gain an unprecedented level of
visibility that they might previously have thought was out of their
reach."
AN EXCEPTIONAL DEVELOPMENT OPPORTUNITY
FOR PARTNER BRANDS
- LOBSTA, the
lobster-based street-food concept, is currently testing three
different formats with Klépierre: a “revisited” sea container
placed in Odysseum (Montpellier), a kiosk in the heart of the Val
d’Europe (Paris region) shopping mall extension, and a restaurant
at Les Passages (Paris region).
- The clothing brand
Von Dutch, via Advanced Retail partner, has already opened for the
first time in shopping center in the heart of Paris in the
Saint-Lazare station and in Val d'Europe.
- Having a spot in
shopping centers is a first for NOUS anti-gaspi, a pioneer in
sustainable groceries. Soon to come: a store in
Boulogne-Billancourt Les Passages.
As well as new clientele and locations to
increase their visibility thanks to footfall in shopping centers,
the partnership model also represents a wider opportunity for these
retailers to develop. The partnership is a chance for them to test
new concepts, adjust their business models and explore markets
faster than they would have done on their own. Taking it a step
further, Klépierre’s portfolio also has scope to allow the
retailers to develop on a European scale.
A TESTING APPROACH TO BUILD THE RETAIL
OF TOMORROW AND STRENGTHEN BRAND PREFERENCEThis
test-and-learn approach will allow Klépierre to explore new
territories that are essential to the ongoing transformation of its
business model, work more closely with the retailers that bring its
shopping centers to life, and welcome new players with the
potential to boost the centers' appeal and competitive edge.
Numerous partnerships are being forged with players in a wide
variety of segments in France and Europe, including leisure,
gardening, pet care and DIY, who see this as a unique opportunity
to develop their business in France’s favorite shopping
destination.“This new model reflects our capacity for innovation
and allows us to expand our offering by welcoming and supporting
new partners in an agile way. They add a new dimension to our
malls, which are lifestyle, experience-based venues. It’s also a
clear illustration of the sustained effort of our teams, our
centers and our sector which, despite 18 difficult months, have
been able to maintain an effective and creative dynamic,” said
Jean-Marc Jestin, Chairman of the Executive Board of Klépierre.
MEDIA CONTACTS |
|
Hélène SALMON, Head of Internal and Corporate Communication+33 (0)1
40 67 55 16 – helene.salmon@klepierre.com |
Wandrille CLERMONTEL, Taddeo +33 (0)6 58 53 45 91 —
teamklepierre@taddeo.fr |
ABOUT KLÉPIERRE
Klépierre, the European leader in shopping
malls, combines development, property and asset management skills.
The company’s portfolio is valued at €21.5 billion at June 30, 2021
and comprises large shopping centers in more than 10 countries in
Continental Europe which together receive hundreds of millions of
visitors a year. Klépierre holds a controlling stake in Steen &
Strøm (56.1%), Scandinavia’s number one shopping center owner and
manager. Klépierre is a French REIT (SIIC) listed on Euronext Paris
and is included in the CAC Next 20, EPRA Euro Zone and GPR 250
indexes. It is also included in ethical indexes, such as DJSI World
and Europe, Euronext CAC 40 ESG Index, FTSE4Good, STOXX® Global ESG
Leaders, Euronext Vigeo France 20 and World 120, and features in
CDP’s “A-list”. These distinctions underscore the Group’s
commitment to a proactive sustainable development policy and its
global leadership in the fight against climate change. For more
information, please visit the newsroom on our website:
www.klepierre.com
This press release is available online at the
Klépierre website: www.klepierre.com
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