Les Vignerons de Buzet and AdVini sign an original trade and cooperation alliance for Southwest Wines
03 Giugno 2021 - 5:45PM
Les Vignerons de Buzet and AdVini sign an original trade and
cooperation alliance for Southwest Wines
Les Vignerons de Buzet (VdB) has signed a partnership agreement
with AdVini to acquire full ownership of SAS Rigal, its
Cahors-based subsidiary. The two companies, recognized for the
quality of their wines, their customer service, and for their
shared commitment to CSR, are extending this innovative deal to
include a new commercial alliance for the development of the export
activities of Vignerons de Buzet and Rigal.
Les Vignerons de Buzet and Rigal wines will be
sold in France and Belgium by VdB Distribution, a new commercial
subsidiary created by the Lot-et-Garonne based cooperative.
Operating in 106 countries on all continents,
AdVini will support distribution worldwide.
“This is a big step for the cooperative and the
first time we’ve had recourse to external growth,” says Vincent
Leyre, Chairman of the Supervisory Board of SCA Les Vignerons de
Buzet.
“As French leader in terroir wines, AdVini has a
proven track record and cultivates excellence across the winemaking
industry, making it the ideal partner for our development. Joining
forces with Rigal will allow us to offer a consolidated range of
products from regions we love and that share our traditions.
Furthermore, AdVini’s know-how and ambition in export will be key
to success in markets which our cooperative needs to develop
further,” says Pierre Philippe, Managing Director of Vignerons de
Buzet.
“This agreement is the newest in a long line of
partnerships between AdVini and Cooperatives, the first of which
were signed over 30 years ago in the Languedoc region. Vignerons de
Buzet and its leaders have succeeded in creating a remarkable model
for perpetuating and promoting the wine industry in their region.
We are delighted at the chance to offer their AOP on international
markets,” says Antoine Leccia, Chairman of the Board at AdVini.
SAS Rigal, which is now under the banner of Les
Vignerons de Buzet, remains headquartered at Château Chambert, in
Floressas, in the heart of the Cahors terroir. Director Julien
Touboul and his teams will continue to manage operations at the
entity, in addition to overseeing and further developing
longstanding partnerships with the winegrowing families in Rigal’s
HVE and AB programs.
About Les
Vignerons de Buzet
Les Vignerons de Buzet plays a major role in the
southwest wine industry, with 11 million bottles sold per year. In
2005 we launched a robust, innovative and 360° approach to social
responsibility. We committed to AFNOR-assessed, ‘exemplary’ level
Engagés RSE certification in 2014.
The 150 winegrowing families we work with (1,935
ha) are leading the agroecological transition in their terroir and
developing specific programs (HVE, Bio, Bee Friendly) to make
consistently better wines.
Our mission is to make good, wholesome wine with
a positive environmental, social and economic impact; anticipate
and adapt to market change; and ensure that we can act ethically,
sustainably, and in ways that serve society.
About Rigal
An emblematic name in Cahors and southwest
wines, Rigal has succeeded in federating around its brand a large
number of families and estates, including Château de Chambert and
Château Saint Didier de Parnac, in development based on an
exemplary CSR approach.
Over 50% of Rigal’s turnover is on the export
market (primarily North America and England). Rigal’s savoir-faire
is recognized by buyers, who appreciate the quality of its wines,
its high environmental standards, the large proportion (90%) of
wines sold with eco-friendly labels such as HVE, AB and Biodynamie,
and its capacity to innovate, with black wines, orange wines, and
low-alcohol and sulphite-free wines.
About
AdVini
AdVini is a benchmark for French terroir wine,
with 2,074 hectares of vineyards rooted in the most well-reputed
winegrowing regions such as Ogier and its Clos de L'Oratoire des
Papes in Châteauneuf-du-Pape, Antoine Moueix Propriétés with
Château Capet-Guillier in Saint-Emilion and Château Patache d'Aux
in Médoc Cru Bourgeois, Domaine Laroche in Chablis, Maison Champy
in Côte-de-Beaune, Vignobles Jeanjean and Mas La Chevalière in
Languedoc, Cazes and Clos de Paulilles in Roussillon, Gassier with
Château Gassier and Château Roquefeuille in Provence Sainte
Victoire.AdVini is also present in South Africa with nearly 200
hectares of vineyards in the Stellenbosch region, including
L'Avenir, a wine tourism estate, Ken Forrester Vineyards, Le
Bonheur Wine Estate, Maison du Cap and Stellenbosch Vineyards.Its
wineries and vineyards enjoy a flourishing reputation and standing
that allows them to export to over 106 countries.
Press contacts
ADVINI Jean-Pierre DurandMarketing
Communications Manager Chloé PerinetExternal Communications
Managerchloe.perinet@advini.com www.advini.com |
VIGNERONS DE BUZET Pierre PhilippeManaging
Director Mariane RibouletCommunications
Managermriboulet@vignerons-buzet.fr
www.nouslesvigneronsdebuzet.fr |
- PR - AdVini - Les Vignerons de Buzet - trade and cooperation
alliance