Lynk & Co Revolutionizes the Automotive Industry with “always on and connected” Car Using IoT Mobile Connectivity from Orange Business Services across Europe
24 Agosto 2021 - 10:00AM
Business Wire
- A car designed for a new experience for connected
consumers
- Digital technologies bring an easier experience for drivers and
passengers
Lynk & Co, a global mobility brand formed as a joint venture
between Geely Holding, Geely Auto Group and Volvo Car Group, has
launched its “always connected” car. The vehicle uses internet of
things (IoT) network and infrastructure from Orange Business
Services to deliver connected services to drivers.
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In-car technology has been designed to be
as easy to use as possible with no hidden extras. (photo credit
Lynk&Co)
The 01 SUV auto is sold on simplicity. Lynk & Co offers
membership-based mobility for those who want to “rent” a car
instead of purchasing it in the traditional sense. The car
incorporates a share button, enabling owners to generate income via
sharing functionalities. Lynk & Co members can also control,
monitor and share their car from a smartphone app that communicates
with the car via the cloud.
In-car technology has been designed to be as easy to use as
possible with no hidden extras. All cars have large configurable
touch screens and telematics that are always connected to the
internet and the car’s cloud.
The truly connected car Orange has worked closely with
Lynk & Co and its sister company CEVT, an innovation and
technology company within Geely Holding, to build a solution that
enables the Lynk & Co business and operations model. Each car
will benefit from Orange's IoT Managed Global Connectivity
solution, which provides secure and seamless integration between
connected car services, internet access and online tracking. This
allows it to provide downloadable billing reports and predictive
maintenance updates, for example.
SIMs with a unified global footprint are integrated during the
manufacturing process. Orange IoT cellular connectivity allows
users to enjoy the same experiences across geographies by roaming
between different providers as required.
“Today’s customers demand mobility and may not actually want to
own a car. Orange Business Services IoT services and global
connectivity are helping us achieve our vision of launching a
mobility brand that is born digital and designed to demands of
always-connected consumers,” said David Green, CDO, Lynk &
Co.
“We are proud to be part of this new generation of
always-connected automotive experiences, aimed at making car travel
safer, easier and more sustainable. Our innovative approach to
connectivity enables consumer connected services like the Lynk
& Co cars,” said Nemo Verbist, senior vice president, Europe,
Orange Business Services.
Consumers can buy the Lynk & Co car outright and car share
it to generate additional income or lease it on a monthly basis.
Cars and mobility memberships can be purchased online or from Lynk
& Co clubs designed to be a more social hang out than a
showroom. There are three clubs open in Amsterdam, Antwerp and
Gothenburg, with Berlin to open next, followed by additional clubs
in Barcelona, Milan and Paris.
About Lynk & Co Lynk & Co was
created to provide mobility solutions for the connected generation.
We do make really, really good cars (the kind that have all the
features you want without you having to ask for them), but we also
offer a new way of using those cars. Our membership-based approach
makes it simple to get on the go. Members can access a car on a
flexible, month-to-month basis and share with friends, family, and
the Lynk & Co community.
About Orange Business Services Orange
Business Services is a network-native digital services company and
the global enterprise division of the Orange Group. It connects,
protects and innovates for enterprises around the world to support
sustainable business growth. Leveraging its connectivity and system
integration expertise throughout the digital value chain, Orange
Business Services is well placed to support global businesses in
areas such as software-defined networks, multi-cloud services, Data
and AI, smart mobility services, and cybersecurity. It securely
accompanies enterprises across every stage of the data lifecycle
end-to-end, from collection, transport, storage and processing to
analysis and sharing.
With companies thriving on innovation, Orange Business Services
places its customers at the heart of an open collaborative
ecosystem. This includes its 28,500 employees, the assets and
expertise of the Orange Group, its technology and business
partners, and a pool of finely selected start-ups. More than 3,000
multinational enterprises, as well as two million professionals,
companies and local communities in France, put their trust in
Orange Business Services.
For more information, visit www.orange-business.com or follow us
on LinkedIn, Twitter and our blogs.
Orange is one of the world's leading telecommunications
operators with revenues of 42.3 billion euros in 2020 and 263
million customers worldwide at 30 June 2021. Orange is listed on
the Euronext Paris (ORA) and on the New York Stock Exchange (ORAN).
In December 2019, Orange presented its new "Engage 2025" strategic
plan, guided by social and environmental accountability. While
accelerating in growth areas, such as B-to-B services and placing
data and AI at the heart of innovation, the entire Orange Group
will be an attractive and responsible employer.
Orange and any other Orange product or service names included in
this material are trademarks of Orange or Orange Brand Services
Limited.
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version on businesswire.com: https://www.businesswire.com/news/home/20210824005065/en/
Press: Mike Smith, Orange Business Services,
mike.smith@orange.com
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