MEDIA ALERT: Procter & Gamble Brings Relief to Residents Affected by Tornado Outbreak in Kentucky With P&G Products and Tide Loads of Hope Laundry Services
14 Dicembre 2021 - 04:00PM
Business Wire
Tide Loads of Hope:
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the full release here:
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Tide Loads of Hope Set-Up (Photo:
Business Wire)
WHO:
Families, individuals and first responders
in need of personal care items, cleaning products or laundry
services in the wake of the historic tornadoes in Kentucky and five
other states.
WHAT:
The Tide Loads of Hope Mobile Laundry
Units, powered by Matthew 25: Ministries, have been deployed to
support relief and recovery efforts in the wake of the tornado
outbreak throughout Kentucky. The mobile laundry vehicles will
begin services in Mayfield, Ky., providing free, full-service
laundry to residents affected by the recent storms. Residents can
bring clothes (up to two loads per household) to be washed, dried
and folded free of charge. All washable clothing types will be
accepted except for heavy bedding.
In partnership with Matthew 25:
Ministries, P&G will also distribute products directly into the
affected areas of those impacted by the disaster, free personal
care kits with everyday essentials, as well as cleaning products to
meet basic hygiene and home care needs.
In line with updated COVID-19 guidelines
regarding operations, P&G and Matthew 25: Ministries have
established safety protocols and processes to allow for the
distribution of free laundry services and supplies to those who
have been impacted by the disaster, while keeping staff and
beneficiaries at Tide Loads of Hope activation sites protected.
WHY:
A historic tornado outbreak touched down
in Kentucky and five other states, devastating the city of
Mayfield, Ky., resulting in loss of life and leaving homes
destroyed and more than 50,000 people across the state without
power.
P&G has a history of giving back to
the communities where we live and work, and we want to provide
everyday essentials to those who need it most to help bring a sense
of normalcy in this time of need. These services are free and
available to people affected by the disaster and the volunteers who
are helping to respond.
WHERE:
Starting Tuesday, December 14, the team
will collect laundry from 9:00 a.m. CST at the location listed
below until daily capacity has been reached. The team will also
distribute personal care kits and cleaning supplies directly into
the affected areas.
The Tide Loads of Hope mobile laundry
units will be located at:
Walmart Supercenter
1225 Paris Road
Mayfield, KY 42066
**For the most up-to-date information on the location of
these services, please visit Tide’s Facebook, Twitter and Instagram
channels at https://www.facebook.com/Tide, @Tide and
https://www.instagram.com/tidelaundry/?hl=en** PRODUCT BRANDS:
P&G brands to be distributed include Always, Bounty, Charmin,
Crest, Dawn, Febreze, Ivory, Gillette, Mr. Clean, Olay, Old Spice,
Oral-B, Pampers, Pantene, Secret, Swiffer, Tampax, Tide and Venus.
PARTNER: P&G provides these services in
partnership with Matthew 25: Ministries, an international
humanitarian aid and disaster relief organization. More information
can be found at www.m25m.org.
ABOUT TIDE LOADS OF HOPE: For more than 15 years, Tide
Loads of Hope has provided free laundry services to families
affected by disasters. Created in the wake of Hurricane Katrina in
2005, Tide Loads of Hope is a mobile laundromat that can complete
hundreds of loads of laundry per day. In partnership with Matthew
25: Ministries, an international humanitarian aid and disaster
relief organization, the program has benefitted over 90,000
families across the U.S. and Canada.
As a key component of Tide Ambition 2030, Tide has committed to
expand its Loads of Hope program tenfold, providing clean clothes
to millions of people in times of need, with a focus on communities
most impacted by climate change. Learn more at
https://tide.com/en-us/our-commitment/loads-of-hope.
ABOUT P&G’S 2,021 ACTS OF GOOD IN 2021: At P&G,
fostering equality and inclusion, supporting our communities, and
protecting the planet is embedded in how we do business. We believe
we have a responsibility to make the world better — through the
products we create and the positive impact our brands and Company
can have. Under our Lead with Love campaign, P&G and its brands
have committed to 2,021 acts of good this year. In the U.S.,
consumers can do even more through P&G Good Everyday, a new
consumer rewards program that helps turn everyday actions into acts
of good. Each activity on the website earns points that can be
redeemed for rewards; as consumers report their own acts of good,
P&G automatically makes donations to causes consumers care
about.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211214005443/en/
Media Inquiries for P&G: Henry Molski, (513)
505-3587, molski.hd@pg.com
Media Inquiries for Tide: Kenya Alvarado,
kenya.alvarado@ketchum.com
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