NEW YORK, May 18, 2020 /PRNewswire/ -- TransPerfect, the
world's largest provider of language and technology solutions for
global business, today announced that Marks and Spencer (M&S)
has selected and implemented GlobalLink® technology to
manage its multilingual content and automate key processes in the
translation workflow for their website. M&S is a major
British multinational retailer that specializes in selling
clothing, home goods, and food products. With its headquarters
in London, M&S is listed on the London Stock
Exchange (LON:MKS) and is part of the FTSE 250
Index. The retailer was founded in 1884 and currently has 959
stores across the UK.
M&S chose TransPerfect's GlobalLink translation management
technology to manage their website localization process and
automate the future publishing of their web and email content.
GlobalLink's robust functionality allowed a seamless integration
into their existing platforms: Salesforce Commerce Cloud,
Salesforce Marketing Cloud, and Stibo Mediator.
GlobalLink is TransPerfect's modular software platform
specifically designed to manage the complex demands of creating,
deploying, and maintaining multilingual content. It drastically
reduces the time, effort, and money required throughout the
localization process. Over 5,000 of the world's leading
organizations currently use GlobalLink solutions to enable them to
reach audiences in multiple languages and drive maximum return on
investment in markets abroad.
For instance, using a mix of linguists and AI-powered machine
translation, TransPerfect was able to streamline the translation of
620,000 words of website copy from English into Arabic. GlobalLink
technology allowed M&S to decrease their overall time-to-market
by half. In addition, the combination of translation memory and
TransPerfect's AI productivity tools enabled M&S to realize a
54% total savings on translation spend.
Rachael Stewart of M&S
International Business Development commented, "After evaluating
multiple vendors, we chose to partner with TransPerfect to build
our localized Arabic site. This initiative has made M&S
accessible to many more customers."
TransPerfect President and CEO Phil
Shawe remarked, "Marks and Spencer is a historic and
respected brand, and it's our great privilege to assist them as
they continue their growth internationally and expand to new
TransPerfect is the world's
largest provider of language and technology
solutions for global business. From offices in over 100 cities
on six continents, TransPerfect offers a full range of services in
170+ languages to clients worldwide. More than 5,000 global
TransPerfect's GlobalLink® Product Suite to
simplify management of multilingual content. With an unparalleled
commitment to quality and client service, TransPerfect is
fully ISO 9001 and ISO 17100 certified.
TransPerfect has global headquarters in New York, with regional headquarters in
London and Hong Kong. For more information, please visit
our website at www.transperfect.com.
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