New Always® Survey Reveals Nearly 75% Believe Playing Sports During Puberty Has a Positive Impact on Future Career Success
12 Luglio 2021 - 03:05PM
Business Wire
Always Teams Up with Girls’ Education
Advocate Malala Yousafzai, Olympic and Professional Athletes, and
other Trailblazing Role Models to Help #KeepHerPlaying
Always is teaming up with renowned girls’ education activist
Malala Yousafzai, professional athletes including Olympic gold
medal basketball player, Elena Delle Donne and other trailblazing
role models to help girls stay in sports because research has
proven the benefits of participation go far beyond the game. Since
nearly half of girls drop out of sports during puberty1, Always is
rallying society to #KeepHerPlaying, knowing it is an important way
for her to gain the confidence and skills that help her become
whoever she wants to be.
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the full release here:
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Join Always to help girls build
confidence through sports #KeepHerPlaying (Graphic: Business
Wire)
A recent survey, commissioned by Always and conducted in
partnership with One Poll, found the benefits for girls in sports
go far beyond the cheers, the wins and the bragging rights. Women
who played sports during puberty say doing so helped them build
skills that have served them throughout their lives. The results
showed that, in addition to physical fitness:
- 53% credit sports for improving their teamwork skills
- 66% agree it has a positive impact on academic performance
- 44% said sports improved their ability to deal with stress
- And – 56% of parents say sports is beneficial for their
daughter’s mental health
However, despite all the value sports participation provides,
nearly half of girls will drop out of sports during puberty, mostly
because they feel the need to focus on other things (27%), they no
longer find it fun (23%), or they don’t feel they are good enough
(19%). The survey also found that more than 1 in 4 people agree if
you’re not winning at sports, there’s no point to keep playing.
Always is highlighting the unexpected ways sports can transform
her future in a new video. The content showcases Malala Yousafzai,
Paralympian & mentor Scout Bassett and human rights activist,
poet & storyteller, Sara Mora, who all credit playing sports
during puberty as a key enabler of their success. The video aims to
inspire people everywhere to help #KeepHerPlaying so she can be
whoever she wants to be. You can watch it here.
“The people in my life know me as an advocate for undocumented
immigrants and while that is truly my passion, what they may not
know is that sports helped me get to where I am today.” says Sara
Mora. “Volleyball taught me teamwork and perseverance that has been
critical to my fight for immigrants' rights. I’m proud to partner
with Always to make sure girls everywhere have the opportunity to
play because with sports, our strength becomes the torch we light
our day to day with.”
In addition to the three featured in the new video, the
following role models are joining Always as they rally society to
help keep girls playing because they too have seen the wide-ranging
benefits of sports firsthand:
- Jessica McDonald – U.S. Women’s National Soccer Team
World Cup Champion, Mother and Equal Pay Advocate
- Elena Delle Donne – Two-time WNBA MVP, Olympic Gold
Medal Basketball Player, Disability Advocate and Small Business
Owner
- Mariah Duran – Top U.S. Women Street Skateboarder,
Olympic Athlete and Athletes for Good Grant Recipient
- Kavya Kopparapu – Founder and CEO of the Girls Computing
League, Advocate, Changemaker and Innovator
“Playing sports as a young girl taught me determination, hard
work and resilience. Not only was I able to achieve my dream of
playing on the U.S. Women’s National Soccer Team, but it’s given me
the confidence to support and advocate for others. I credit sports
for fueling my success off the field – first as a mother, and now
as an activist for equal pay,” says Jessica McDonald.
McDonald’s fight for equal opportunities for girls in sport,
present and future, is showcased in the HBOMax documentary,
LFG.
Girls need support and encouragement to stay in the game. That’s
why Always is supporting the YMCA to create nationwide programs and
curriculums. You can help #KeepHerPlaying by:
- SUPPORTING the girls you know to stay in sports
- ENCOURAGING girls to participate in the Girl Up 2021
Leadership Summit on July 13-14, 2021 to hear more about the long
term benefits of staying in sports – register for the virtual event
here.
- SHARING how sports helped you by using the Always
Instagram template2, tagging @always_brand and #KeepHerPlaying, to
trigger a donation to the YMCA – visit @Always_Brand on Instagram
for the template.
- PURCHASING a pack of Always or Tampax at participating
retailers, to also trigger a donation to the YMCA.3
To learn more about the campaign, go to
Always.com/KeepHerPlaying.
About Always
Always® , the world's leader in menstrual protection, offers a
wide range of pads, wipes and liners designed to fit different body
types, period flows and preferences. For over 35 years, Always has
been empowering millions of girls globally through puberty and
confidence education, providing products to those in need and
tackling societal barriers to their confidence through the Always
#LikeAGirl movement. Together, Always believes we can create
a world where neither periods nor gender get in the way of young
people reaching their full potential. Please visit always.com for
more information.
About the YMCA
Driven by its founding mission, the Y has served as a leading
nonprofit committed to strengthening community for more than 175
years. The Y empowers everyone, no matter who they are or where
they’re from, by ensuring access to resources, relationships, and
opportunities for all to learn, grow and thrive. By bringing
together people from different backgrounds, perspectives and
generations, the Y’s goal is to improve overall health and
well-being, encourage active participation in sports, ignite youth
empowerment and demonstrate the importance of connections in and
across 10,000 communities nationwide. ymca.net
1 One Poll, 2021. Quantitative nationally representative U.S.
sample. n=3000.
2 Always will donate five cents to the YMCA for every filled in
Instagram story template that tags @always_brand and
#KeepHerPlaying between 7/1/21 – 10/31/21.
3 Always will donate five cents per pack of Always period pads
or Tampax tampons purchased at participating retailers during
select dates between 7/1/21 – 10/31/21 to the YMCA. Dates vary by
retailers. Find out more at always.com.
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Dani Brady Dani.Brady@MSLGroup.com
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