Oral-B, the industry leader in oral care innovation and #1
dentist recommended brand worldwide, today unveiled its latest
digital health innovations at the 2022 Consumer Electronics Show
(CES), including its CES Innovation Award Honoree Oral-B iO10 with
iOSense™ that serves as the ultimate oral health coach. With its
mission to enable better oral health for all, it is also bringing
the revolutionary Oral-B iO™ lineup to more people with the
addition of iO4 and iO5 brushes, as well as reimagining “Attack of
the Cavity Creeps” as a fun, educational video game.
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iO10 provides live coaching directly on
the iOSense Charger to guide your time, pressure, and coverage in
real-time without needing to take a phone into the bathroom.
(Photo: Business Wire)
“Our mission does not end at a smart toothbrush or better
brushing coach; it is about developing a larger digital health
ecosystem that leads with advanced technologies, accessible
solutions and more effective educational tools to improve oral care
and health for all,” said Alita Vegas, P&G Global Oral Care
Senior Vice President. “With our latest announcements at CES 2022,
we’re building a digital health ecosystem to take on the oral
health crisis in America. Oral-B is committed to helping people
across the globe access the very best in oral care technology while
teaching them about the dangers of tooth decay and encouraging
healthy oral care habits.”
“Furthermore, we are expanding the iO line-up to include iO4 and
iO5, providing accessibility to more people. In addition, I’m
excited to announce the launch of Oral-B iO9 later this year in
Latin America, allowing us to reach more global consumers than ever
before,” Vegas concluded. “This game-changing, rechargeable
toothbrush brought consumers the ability to have a professional
clean feel in just 2 minutes, and received the ADA seal of
acceptance, recognized by dentists and consumers as the gold
standard for evaluating the safety and efficacy of dental
products.”
Oral-B iO Technology Originally launched in 2020, Oral-B
iO was the result of six years of dedicated research with dental
professionals to ensure people have the best possible oral health
outcomes at home. Oral-B iO strikes the right balance between
effectiveness and experience and reimagines how a brush performs.
It offers a unique blend of innovative features, such as a linear
magnetic drive, bi-modal smart pressure sensor, and redesigned
brush head, to deliver the WOW of a professional clean feel at
home.
In clinical tests, Oral-B iO provided a deeper cleaning of teeth
and gums, allowing users to easily and effectively maintain oral
health. When compared to manual toothbrushes, Oral-B iO users
experienced:
- 100 percent healthier gums in just one week
- 6 times more plaque removal along the gumline
- 3 times greater reduction in bleeding gums
- 83 percent of gingivitis patients moved from unhealthy to
healthy gums in eight weeks
- 14.5 times higher odds of achieving healthy gums
And, when used with the right oral care products such as Crest
Gum Detoxify toothpaste, Crest Pro-Health mouthwash, and Oral-B
Glide floss, the results are even better with 100% of regimen users
resolving their gingivitis and achieving healthy gums in 12 weeks
(vs. just 7% of manual users).
Introducing Oral-B iO10 with iOSense Built on Oral-B’s
award-winning iO technology and a CES 2022 Innovation Awards
honoree, the new iO10 with iOSense technology is the ultimate oral
health coach. This rechargeable, electric toothbrush offers an
intuitive and connected experience that provides real-time
insights, setting a new standard in oral care. iO10 provides live
coaching directly on the iOSense Charger to guide your time,
pressure, and coverage in real-time without needing to take a phone
into the bathroom. Plus, it includes a clock and a timer to help
you brush for the dentist-recommend two minutes. User brushing data
syncs to the Oral-B app for greater insights into brushing habits.
With seven different cleaning modes, you can personalize your
brushing for the WOW of a professional clean feeling at home.
Join the iO10 VIP waitlist now and you’ll be one of the first
notified when the brush is available for purchase:
https://oralb.com/en-us/join-oralb-iO10-waitlist.
Greater Accessibility with Oral-B iO4 and iO5 Featuring
the same groundbreaking iO technology, the iO4 and iO5 enable more
people to get better oral health results at home by improving
brushing habits and providing a powerful clean. Each brush features
multiple brushing modes to personalize your cleaning experience,
with rainbow celebration lights upon the completion of brushing for
two minutes and refill LED reminders directly on the handles. The
iO5 can also provide users with real-time coverage tracking and
coaching via the Oral-B app.
The iO4 and iO5 will be available nationwide beginning in 2022.
Priced for less than $100 USD, both brushes will be offered in a
range of colors including quite white, matte black, blush pink, icy
blue and lavender.
Greater Access to Professional Dental Care Oral-B is
partnering with Grin, a leading teledentistry platform, that allows
consumers to capture high-res images of their mouth on their
smartphone, and securely transmit dental scans to their provider
for an at-home consultation. Together, Oral-B and Grin hope to
transform at-home oral health by giving consumers access to
personalized oral health insights and at-home professional
consultations.
The field of orthodontics is a great example: For many
consumers, teeth straightening under the care of a local
orthodontist is inaccessible—either due to distance from an office
or the time commitment. The Grin platform consists of a scope that
affixes to any smartphone and allows orthodontists to transition
patient check-ins from in-office to remote, including monitoring
teeth movement, gum health, and oral hygiene. With the Oral-B and
Grin partnership, now orthodontists can virtually recommend the
oral care products and behaviors their patients need to maintain
good oral health treatment. This is especially important for kids,
where early identification and remediation of poor oral hygiene can
prevent longer treatment duration and extra office visits.
Oral-B and Grin believe that when consumers have a superior
understanding of their oral health, they can take action early by
selecting the right products, modifying behavior, and having more
frequent, informed conversations with their dentist. Over the
coming months, Oral-B and Grin will begin to reveal innovation that
empowers consumers and their families to take greater control of
their oral health at home.
You can find more information on Grin at get-grin.com.
Attack of the Cavity Creeps Oral care education is a
crucial part of overall health, and children are particularly
susceptible to tooth decay. In fact, having cavities at an early
age makes you four times more likely to have dental issues as an
adult. Knowing this, Oral-B and Crest have developed an immersive
video game —“Attack of the Cavity Creeps” — based on the fondly
remembered ad campaign from the late 70’s and early 80’s that
teaches kids better oral health habits. Being displayed at CES for
the very first time, players will drop into the middle of
Toothopolis and complete missions to combat bad breath,
discoloration, early signs of gum disease, enamel erosion and
defeat General Decay.
“Attack of the Cavity Creeps” will also be rolled out to kids
and families as a part of Crest and Oral-B’s commitment to “Closing
the Smile Gap” through dental care access, education and oral care
donations. Play at www.pglifelab.com.
For more information on Oral-B, please visit oralb.com.
About Procter & Gamble P&G serves consumers
around the world with one of the strongest portfolios of trusted,
quality, leadership brands, including Always®, Ambi Pur®, Ariel®,
Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®,
Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®,
Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com for the latest news and
information about P&G and its brands. For other P&G news,
visit us at www.pg.com/news.
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Agency Contact James Collard, Citizen Relations
james.collard@citizenrelations.com (801) 698-7824
P&G Contact Velvet Gogol Bennett, P&G
gogolbennett.vc@pg.com (513) 634-5576
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