P&G Showcases Leading-Edge Innovations that Solve Everyday Challenges for the 2022 Consumer Electronics Show
05 Gennaio 2022 - 2:31PM
Business Wire
Gillette and Oral-B Headline P&G’s Virtual
LifeLab Experience
The Procter & Gamble Company (NYSE: PG) opens its LifeLab
immersive experience for CES following a press conference scheduled
for 11:00am ET at PGLifeLab.com. The Company will introduce a
showcase of consumer-inspired innovations that are changing how
people take care of everyday needs from shaving to washing their
clothes, while building a more sustainable future with iconic
brands such as Gillette, Oral-B, Crest, and Tide.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220105005092/en/
Built in 2020, the P&G LifeLab gives
visitors an immersive look at how we combine robust, consumer-based
insights with breakthrough science to deliver superior brands that
are inspired by how people live, work and play. (Photo: Business
Wire)
P&G previously announced its plan to shift the Company’s
on-the-ground presence at CES to an all-virtual program. The
P&G LifeLab, which will be now hosted entirely online at
PGLifeLab.com, is open to all visitors, including those not
registered for CES 2022. In this virtual environment, visitors can
engage live with P&G experts who will share the latest on:
- P&G Grooming, returning with GilletteLabs with
Exfoliating Bar. With an exfoliating bar built into the handle,
this new razor removes dirt and debris from the skin before the
blades pass, ensuring the skin is primed for a great shave that’s
as quick and easy as washing your face. The gentle exfoliation
technology built right into the handle elevates the shave
experience from a chore into an everyday delight. GilletteLabs |
Bugatti Special Edition Heated Razor is also featured, as the
world’s first heated razor meets an automotive legend.
- Oral Care, coming back with Oral-B Series 4 and 5, smart
toothbrushes that are empowering more consumers to take better
charge of their oral health, as well as a peek at Oral-B iO 10, the
next evolution in premium brushing and advanced oral health.
- Tide, which is reducing the impact of laundry on our
environment and on the future we all share. Learn about the first
laundry detergent for space, which astronauts will use on the
International Space Station starting this year.
- P&G Beauty, returning to CES for the first time
since 2019 with BeautySPHERE: a journey of discovery through
Responsible Beauty, P&G Beauty’s platform for being a positive
force for beauty in the world.
The LifeLab also features immersive gaming experiences where
visitors can fight the Crest Cavity Creeps to save Toothopolis or
ride a GilletteLabs Exfoliating Bar hoverboard to catch debris as
you race down a track.
“Here at P&G, we are relentless in our pursuit of innovation
that improves the lives of consumers around the world,” said
P&G Chief Brand Officer Marc Pritchard. “We’re excited to be
back at CES virtually to share how consumers have inspired a broad
range of new products and experiences, including innovations that
create solutions for pressing challenges like environmental
sustainability.”
Following P&G at CES
To visit the P&G LifeLab immersive experience and find
additional information on P&G’s virtual panels occurring
throughout the week, go to www.PGLifeLab.com.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands. For other P&G news, visit us at
www.pg.com/news.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220105005092/en/
Robyn Schroeder, P&G Global Communications Phone:
+1-513-983-7756 Email: mediateam.im@pg.com
Jennie Rosenberg, H+K Strategies Phone: +1-917-520-7067 Email:
Jennie.Rosenberg@hkstrategies.com
Grafico Azioni Procter and Gamble (NYSE:PG)
Storico
Da Mar 2024 a Apr 2024
Grafico Azioni Procter and Gamble (NYSE:PG)
Storico
Da Apr 2023 a Apr 2024