Pernod Ricard Becomes the First Company to Support The IUCN’s “Agriculture and Land Health Initiative”, a New Initiative for Sustainable Agriculture
03 Settembre 2021 - 03:51PM
Business Wire
IUCN World
Conservation Congress
Regulatory News:
Pernod Ricard (Paris:RI):
Press Release - Paris, 3 September 2021
On the occasion of the CEO Summit, in the presence of French
President Emmanuel Macron, Christine Lagarde, President of the
European Central Bank and Bruno Oberle, Director General of the
IUCN, Alexandre Ricard, Chairman and CEO of Pernod Ricard,
announced a new partnership with the International Union for
Conservation of Nature (IUCN). This announcement coincides with the
IUCN World Conservation Congress, which for the first time will be
held in Marseille, France, from 3 to 11 September. Through this
collaboration, Pernod Ricard becomes the first corporate partner to
support IUCN’s “Agriculture and Land Health Initiative”.
The initiative strives to build a shared vision through a
discussion platform, which brings together – around tangible
projects – public and private sector actors including governments,
NGOs, companies, land managers, scientists and experts who all
share a single objective: build commitments for accelerated action
towards sustainable agriculture. They will also join forces to
promote and highlight the scientific and economic benefits of
sustainable agriculture, encouraging decision makers to adopt this
approach on a wider scale.
For Pernod Ricard, this partnership is first and foremost a
continuation of a longstanding commitment to nature. Over half a
century ago, in 1966, its founder created the Paul Ricard
Oceanographic Institute in response to pollution in the
Mediterranean Sea. A genuine observatory of the Oceans, today it
continues to fight for the protection of marine ecosystems,
combining scientific research with awareness-raising
initiatives.
All of Pernod Ricard’s iconic brands take their character from
natural ingredients (wheat, barley, agave, sugar cane, grapes) and
the terroirs where they are grown. As part of its 2030
Sustainability and Responsibility roadmap, ‘Good Times from a Good
Place’, the Group is committed to nurturing every terroir and its
biodiversity and responding to the challenges of climate change to
ensure quality ingredients now and for generations to come. To do
this, Pernod Ricard has been working with farmers, suppliers and
partners to develop sustainable and regenerative agriculture
practices and biodiversity conservation programmes, including in
the vineyards of Cognac and Champagne, as well as in India, New
Zealand and Ireland, among others. By becoming the first company to
join this new global initiative, Pernod Ricard is committing to
accelerating the transition to sustainable agriculture as a way of
addressing climate change and biodiversity loss. This initiative
will take a multi-stakeholder approach to help build ambitious
commitments to sustainable agriculture, share best practices and
monitor our collective impact.
“All our products are closely connected with nature – they take
their character, their identity and their quality from the terroirs
where they are grown. Biodiversity is an essential element to the
equilibrium of these ecosystems. Valuing, protecting and conserving
it so that we can pass on healthy terroirs to future generations is
therefore not only a moral and civic obligation but also a
necessity for the future of our Group. That is why we are both
proud and honoured to be more actively involved alongside the IUCN
in order to demonstrate the importance of agriculture that is more
respectful of the land and its ecosystems.” said Alexandre Ricard,
Chairman and CEO of Pernod Ricard.
About Pernod Ricard
Pernod Ricard is the world’s No 2 in wines and spirits with
consolidated sales of €8,824 million in FY 2021. Created in 1975 by
the merger of Ricard and Pernod, the Group has undergone sustained
development, based on both organic growth and acquisitions: Seagram
(2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod
Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of
the most prestigious and comprehensive brand portfolios in the
industry, including: Absolut Vodka, Ricard pastis, Ballantine’s,
Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies,
Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater
gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well
Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines.
Pernod Ricard’s brands are distributed across 160+ markets and by
its own salesforce in 73 markets. The Group’s decentralised
organisation empowers its 18,500 employees to be true on-the-ground
ambassadors of its vision of “Créateurs de Convivialité.” As
reaffirmed by the Group’s strategic plan, “Transform and
Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on
investing in long-term, profitable growth for all stakeholders. The
Group remains true to its three founding values: entrepreneurial
spirit, mutual trust, and a strong sense of ethics, as illustrated
by the 2030 Sustainability and Responsibility roadmap supporting
the United Nations Sustainable Development Goals (SDGs), “Good
times from a good place.” In recognition of Pernod Ricard’s strong
commitment to sustainable development and responsible consumption,
it has received a Gold rating from Ecovadis. Pernod Ricard is also
a United Nations’ Global Compact LEAD company. Pernod Ricard is
listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is
part of the CAC 40 and Eurostoxx 50 indices
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Contact Pernod Ricard Emmanuel VOUIN / Head of Group
External Engagement +33 (0)1 70 93 16 34
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