Pernod Ricard Collaborates with Lafayette Imports to Strengthen Brand-Building Capabilities
17 Marzo 2021 - 8:00AM
Business Wire
Regulatory News:
Press release – Paris, 17th March 2021
Pernod Ricard (Paris:RI) announces a collaboration with
Lafayette Imports, a new company founded by Biggar & Leith
partners Elwyn Gladstone and Mark Teasdale. The new venture will
bring unique brand-building capabilities to certain super-premium
brands in the Group’s portfolio.
Lafayette Imports will take on Pernod Ricard’s Plymouth Gin,
Powers Irish Whiskey and a range of craft Irish Whiskey brands
including Knappogue Castle Single Malts and Clontarf. These brands
will be combined with Biggar & Leith’s spirits portfolio of
Spytail Rum, Hotel Starlino Vermouth, Stambecco Amaro, The
Gladstone Axe Malt Scotch, Shanky’s Whip and The Butterfly Cannon
Tequila to create a dynamic portfolio of noteworthy imports in fast
growing and dynamic categories.
Alexandre Ricard, Chairman and CEO of Pernod Ricard, said:
“Plymouth, Powers, Knappogue Castle and Clontarf have strong
potential in growing categories. As we strive to constantly
strengthen our brand-building, this dedicated and fit for purpose
approach allows these brands to have renewed development and to
meet new consumers. The Gin Hub and Irish Distillers global brand
companies will work closely with Lafayette Imports to support this
innovative approach.”
For Lafayette Imports, Mark Teasdale commented: “The Spirits
market is driven by innovation and premium high-quality brands with
provenance and heritage. We are excited to be bringing our
expertise, track-record and know-how to an entirely new company
which will house a noteworthy portfolio of brands in exciting
categories with huge growth potential.”
About Pernod Ricard
Pernod Ricard is the world’s No 2 in wines and spirits with
consolidated sales of €8,448 million in FY20. Created in 1975 by
the merger of Ricard and Pernod, the Group has undergone sustained
development, based on both organic growth and acquisitions: Seagram
(2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod
Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of
the most prestigious and comprehensive brand portfolios in the
industry, including: Absolut Vodka, Ricard pastis, Ballantine’s,
Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies,
Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater
gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well
Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines.
Pernod Ricard’s brands are distributed across 160+ markets and by
its own salesforce in 73 markets. The Group’s decentralised
organisation empowers its 19,000 employees to be true on-the-ground
ambassadors of its vision of “Créateurs de Convivialité.” As
reaffirmed by the Group’s strategic plan, “Transform and
Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on
investing in long-term, profitable growth for all stakeholders. The
Group remains true to its three founding values: entrepreneurial
spirit, mutual trust, and a strong sense of ethics, as illustrated
by the 2030 Sustainability and Responsibility roadmap supporting
the United Nations Sustainable Development Goals (SDGs), “Good
times from a good place.” In recognition of Pernod Ricard’s strong
commitment to sustainable development and responsible consumption,
it has received a Gold rating from Ecovadis. Pernod Ricard is also
a United Nations’ Global Compact LEAD company. Pernod Ricard is
listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is
part of the CAC 40 and Eurostoxx 50 indices.
About Biggar & Leith and Lafayette Imports
Mark Teasdale and Elwyn Gladstone have worked together for
approximately 20 years – first at William Grant and Sons and later
at Proximo Spirits. They have a track record of creating highly
successful brands, including, Hendrick’s Gin and The Kraken Rum.
Elwyn Gladstone founded Biggar & Leith in 2015. Mark Teasdale
joined him in 2018. Biggar & Leith owns and imports a portfolio
of wines and spirits from family-owned producers who are dedicated
to quality, innovation and craftsmanship. The company searches the
globe for brands whose bottles transmit the personality and stories
of the people who make them. Biggar & Leith developed MALFY Gin
to be a highly successful international gin brand which was
acquired by Pernod Ricard in 2019. The portfolio consists of Hotel
Starlino Aperitivos and Vermouths; Monte Stambecco Amaro; Spytail
Rum; Butterfly Cannon Tequila; Gladstone Axe Malt Whisky and
Shanky’s Whip Black Irish Whiskey Liqueur.
Biggar and Leith is owned by Elwyn Gladstone and Mark Teasdale
and has offices in the New York Area and Ireland. Lafayette Imports
is a wholly-owned subsidiary of Biggar and Leith and is based in
the New York Area.
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version on businesswire.com: https://www.businesswire.com/news/home/20210317005145/en/
Pernod Ricard Julia Massies / VP, Financial
Communications & Investor Relations +33 (0) 1 70 93 17 03
Charly Montet / Investor Relations Manager +33 (0) 1 70 93 17 13
Emmanuel Vouin / Head of External Engagement +33 (0) 1 70 93 16 34
emmanuel.vouin@pernod-ricard.com
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