Pernod Ricard, Erasmus Student Network, and HOTREC Call for More Responsible Togetherness and Solidarity
24 Giugno 2021 - 5:30PM
Business Wire
Regulatory News:
Pursuing their commitment to promoting responsible alcohol
consumption and combatting binge drinking among young adults in
Europe and beyond, Pernod Ricard (Paris:RI) and Erasmus Student
Network, through their Responsible Party initiative, joined forces
with the hospitality sector and signed a Declaration calling for
more responsible togetherness and solidarity.
Responsible Party partners with HOTREC, the association of hotels,
restaurants, bars, and cafés in Europe, in order to ensure the
opening of safe venues which respect the measures in place and
bring conviviality back in a responsible way. They encourage all
individual organisations to join and sign this Declaration and become part of this
movement to enjoy convivial moments in Europe safely and
responsibly.
Created in partnership with the Erasmus
Student Network, a European non-profit organization,
Responsible Party is a
prevention programme which actively fights against the misuse of
alcohol. Born from the idea that events are even better if they are
enjoyed responsibly, Responsible Party implements a peer-to-peer
approach that has been highly successful, reaching over 450,000
students in 33 countries since the start of the program in
2009.
Aspiring to “make good times unforgettable”, Responsible Party
focalizes on water distribution to reduce alcohol related harm,
empowering young adults to make more responsible choices that raise
awareness among their peers. Given the current context, Responsible
Party extended its activities to both on-the-field activations and
impactful digital campaigns. Since launching in April 2020, and
thanks to their first “Sharing Good Vibes” digital campaign,
Responsible Party's online presence amassed a reach of 6 million
people in 30 countries.
With the world put on hold for the past year, the pandemic has
drastically changed the dynamics of our society. The COVID-19
pandemic has also hit livelihoods and businesses hard, throwing
Europe’s wider mobility and hospitality sectors into a deep crisis.
Supporting the hospitality sector in keeping customers and staff
safe across the extraordinary diversity of convivial settings and
experiences they offer is more than ever paramount for the
businesses still standing today.
Alexandre Ricard, Chairman and CEO of Pernod Ricard, was present
in Brussels to sign the Declaration. “There can be no conviviality
in excess, especially in terms of alcohol misuse. This is why we
stand together today, united in our desire to promote good
practices and responsible consumption to ensure we all make good
times unforgettable”.
Kostis Giannidis, President of the Erasmus Student Network,
expressed: “Young adults have also found themselves unfairly on the
receiving end of blame for the propagation of the virus, with the
‘blame game’ directed at them over the past year. We hope this
declaration empowers young adults seeking to partake in a
sustainable learning mobility abroad to demonstrate that they are
responsible and proactive actors committed to promoting safe and
responsible socializing.”
For HOTREC Director General, Marie Audren: “COVID-19 hit the
European hospitality hard and brought hardship and uncertainty. We
can’t wait to welcome back people in all safety. At HOTREC, we
especially feel a close connection with young adults where
hospitality could be their career of choice moving forward, making
support and solidarity paramount to our sector’s reopening
throughout Europe.”
About Pernod Ricard Pernod Ricard is the world’s No 2 in
wines and spirits with consolidated sales of €8,448 million in
FY20. Created in 1975 by the merger of Ricard and Pernod, the Group
has developed through organic growth and acquisitions: Seagram
(2001), Allied Domecq (2005) and Vin&Sprit (2008). Seagram
(2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod
Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of
the most prestigious and comprehensive brand portfolios in the
industry, including: Absolut Vodka, Ricard pastis, Ballantine’s,
Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies,
Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater
gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well
Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines.
Pernod Ricard’s brands are distributed across 160+ markets and by
its own salesforce in 73 markets. The Group’s decentralised
organisation empowers its 19,000 employees to be true on-the-ground
ambassadors of its vision of “Créateurs de Convivialité.” As
reaffirmed by the Group’s strategic plan, “Transform and
Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on
investing in long-term, profitable growth for all stakeholders. The
Group remains true to its three founding values: entrepreneurial
spirit, mutual trust, and a strong sense of ethics, as illustrated
by the 2030 Sustainability and Responsibility roadmap supporting
the United Nations Sustainable Development Goals (SDGs), “Good
times from a good place.” In recognition of Pernod Ricard’s strong
commitment to sustainable development and responsible consumption,
it has received a Gold rating from Ecovadis. Pernod Ricard is also
a United Nations’ Global Compact LEAD company. Pernod Ricard is
listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is
part of the CAC 40 and Eurostoxx 50 indices.
About Erasmus Student Network Erasmus Student Network is
one of the biggest student associations in Europe. Present at over
1000 Higher Education institutions, it unites over 530 local
associations in 42 countries. More than 15,000 volunteers take care
of international colleagues under the motto “Students helping
students.” ESN works for the creation of a more mobile and flexible
education environment by supporting and developing the student
exchange from different levels and providing an intercultural
experience.
About HOTREC HOTREC is the umbrella Association of
Hotels, Restaurants, Bars and Cafes and similar establishments in
Europe, which brings together 45 National associations in 34
countries, and is the voice of the hospitality industry in Europe.
HOTREC’s mission is to represent and champion its interests towards
the EU and international institutions, foster knowledge sharing and
best practice among its Members to further promote innovation, and
act as a platform of expertise for the European hospitality
industry.
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Press contacts Pernod Ricard Emmanuel Vouin / Head
of External Engagement +33 (0) 1 70 93 16 34
ESN Sabina Achim / Communication Manager
communication@esn.org +32 470 47 22 25
HOTREC Alessia Angiulli / Communications Manager
alessia.angiulli@hotrec.eu + 32 (0)2 504 78 48
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