Pernod Ricard takes minority stake in U.S. based Sovereign Brands, innovative creators of Luc Belaire, Bumbu and other brands
01 Settembre 2021 - 8:00AM
Business Wire
Regulatory News:
Pernod Ricard (Paris:RI) is delighted to announce the signing of
a minority stake investment in Sovereign Brands and its portfolio
of fast-growing super premium wine and spirits brands. Sovereign
Brands is a family company founded by brothers Brett and Brian
Berish, who are among the industry’s most innovative and creative
builders of beverage brands, with a proven history of brand
creation.
Since 2000, Sovereign Brands has built a unique portfolio of
forward-thinking brands in their respective categories across the
world and especially in the world’s leading market, the USA.
Sovereign’s most emblematic successes include Luc Belaire, a French
sparkling wine, and Bumbu, a range of rum products from the
Caribbean. Brazilian gin McQueen and the Violet Fog and Villon, an
exquisite French liqueur, are also part of Sovereign’s diverse
portfolio.
The two groups will continue to operate independently as the
agreement does not provide for changes in Sovereign’s day-to-day
operations, management, or distributor network. This investment is
a first step of a long term partnership aimed at creating business
opportunities between Sovereign Brands and Pernod Ricard in the
future, such as exploring potential common industrial and
commercial projects.
“Sovereign Brands has demonstrated exceptional innovation and
marketing skills. We are thrilled to partner with Brett and Brian
Berish, two of the most innovative entrepreneurs of our industry”
says Alexandre Ricard, CEO of Pernod Ricard.
Brett Berish, CEO of Sovereign Brands, stated : “Pernod Ricard
is at the forefront of our industry for a reason: they are simply
the best. We’re beyond excited to work with Alexandre Ricard and
his talented team.”
About Pernod Ricard
Pernod Ricard is the world’s No 2 in wines and spirits with
consolidated sales of 8,824 million in FY21. Created in 1975 by the
merger of Ricard and Pernod, the Group has undergone sustained
development, based on both organic growth and acquisitions: Seagram
(2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod
Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of
the most prestigious and comprehensive brand portfolios in the
industry, including: Absolut Vodka, Ricard pastis, Ballantine’s,
Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies,
Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater
gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well
Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines.
Pernod Ricard’s brands are distributed across 160+ markets and by
its own salesforce in 73 markets. The Group’s decentralised
organisation empowers its 19,000 employees to be true on-the-ground
ambassadors of its vision of “Créateurs de Convivialité.” As
reaffirmed by the Group’s strategic plan, “Transform and
Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on
investing in long-term, profitable growth for all stakeholders. The
Group remains true to its three founding values: entrepreneurial
spirit, mutual trust, and a strong sense of ethics, as illustrated
by the 2030 Sustainability and Responsibility roadmap supporting
the United Nations Sustainable Development Goals (SDGs), “Good
times from a good place.” In recognition of Pernod Ricard’s strong
commitment to sustainable development and responsible consumption,
it has received a Gold rating from Ecovadis. Pernod Ricard is also
a United Nations’ Global Compact LEAD company. Pernod Ricard is
listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is
part of the CAC 40 and Eurostoxx 50 indices.
About Sovereign Brands
Sovereign Brands is a family-owned, international wine &
spirits company headquartered in the USA. The company is owned and
operated by brothers Brett and Brian Berish. Sovereign has a
portfolio of successful brands including Luc Belaire, a smash-hit
line of French sparkling wines, which has earned global acclaim for
its exquisite taste and striking packages, and is available in more
than 80 countries around the world. The company’s portfolio also
includes McQueen and the Violet Fog, an extraordinary gin from
Jundiaí, Brazil, and Bumbu, a critically-acclaimed line of rum
products. Sovereign’s newest release is Villon, an exquisite French
liqueur. The company is planning to launch new brands and
extensions to its portfolio in 2022 and beyond.
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version on businesswire.com: https://www.businesswire.com/news/home/20210831006089/en/
Pernod Ricard Contacts Julia Massies / VP, Financial
Communications & Investor Relations +33 (0) 1 70 93 17 03
Charly Montet / Investor Relations Manager +33 (0) 1 70 93 17 13
Emmanuel Vouin / Head of External Engagement +33 (0) 1 70 93 16
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Sovereign Brands Contact: Sophie Lawrence, Marketing
& Communications Director +1 212 343 8366
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