Pernod Ricard to Acquire Leading Online Spirits Retailer The Whisky Exchange
21 Settembre 2021 - 8:37AM
Business Wire
Regulatory News:
Press Release – 21 September 2021
Pernod Ricard (Paris:RI) is delighted to announce the signing of
an agreement for the acquisition of The Whisky Exchange, a leading
spirits online and physical retailer and a reference for global
whisky and fine spirits lovers.
Since its creation by Sukhinder and Rajbir Singh in 1999, The
Whisky Exchange, based in the UK, has become one of the biggest,
most successful online drinks retailers, with a catalogue of circa
10,000 products.
The Whisky Exchange has been a pioneer in many innovative
services and has become a truly omnichannel player, expanding its
activities to on-trade supply and physical stores in the UK, with
several award-winning shops in London. It is also active in private
sales and online auctions of rare spirits, two fast-expanding
activities on which The Whisky Exchange will also develop
innovative synergies with Pernod Ricard.
This acquisition is in line with Pernod Ricard’s consumer
centric strategy of meeting new consumer needs and expectations, in
a context of solid e-commerce growth and strong demand for
premiumisation. Pernod Ricard will leverage synergies between The
Whisky Exchange’s expertise and its in-house platforms such as
Drinks&Co and Bodeboca.
Sukhinder and Rajbir Singh, founders of The Whisky Exchange,
declared : “After more than 20 years building The Whisky Exchange,
we are delighted to be joining the Pernod Ricard family and working
with them to take the business to the next level. The Whisky
Exchange and our customers have always felt like a family, and we
are looking forward to maintaining this ethos with a partner that
shares our values. Our mission remains the same: to offer the
finest range of whiskies and spirits from the best producers around
the world, educate and engage with consumers, and support the top
on-trade establishments around the UK”.
Alexandre Ricard, Chairman and CEO of Pernod Ricard, stated :
“E-commerce is a key channel in our long term strategy. We are
thrilled to work with Industry pioneers such as Sukhinder, Rajbir
and the whole team to bring The Whisky Exchange to a new step of
its development“.
The Whisky Exchange will continue to operate with its current
team and structure, with Sukhinder and Rajbir Singh managing the
business as joint Managing Directors. The closing of the
transaction is subject to customary conditions.
About Pernod Ricard Pernod Ricard is the world’s No 2 in
wines and spirits with consolidated sales of €8,824 million in
FY21. Created in 1975 by the merger of Ricard and Pernod, the Group
has undergone sustained development, based on both organic growth
and acquisitions: Seagram (2001), Allied Domecq (2005) and
Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100
Spirits Brands, holds one of the most prestigious and comprehensive
brand portfolios in the industry, including: Absolut Vodka, Ricard
pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet
Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club
rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët
champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo,
and Kenwood wines. Pernod Ricard’s brands are distributed across
160+ markets and by its own salesforce in 73 markets. The Group’s
decentralised organisation empowers its 18,500 employees to be true
on-the-ground ambassadors of its vision of “Créateurs de
Convivialité.” As reaffirmed by the Group’s strategic plan,
“Transform and Accelerate,” deployed in 2018, Pernod Ricard’s
strategy focuses on investing in long-term, profitable growth for
all stakeholders. The Group remains true to its three founding
values: entrepreneurial spirit, mutual trust, and a strong sense of
ethics, as illustrated by the 2030 Sustainability and
Responsibility roadmap supporting the United Nations Sustainable
Development Goals (SDGs), “Good times from a good place.” In
recognition of Pernod Ricard’s strong commitment to sustainable
development and responsible consumption, it has received a Gold
rating from Ecovadis. Pernod Ricard is also a United Nations’
Global Compact LEAD company. Pernod Ricard is listed on Euronext
(Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 and
Eurostoxx 50 indices.
About The Whisky Exchange
(www.thewhiskyexchange.com) Founded in 1999, The Whisky
Exchange is the leading global retailer of whiskies and fine
spirits, with an award-winning online shop and three shops located
in the heart of London at Covent Garden, Great Portland Street and
London Bridge. As a family company, The Whisky Exchange believes in
exceptional service and offering excellent products at competitive
prices. The company’s philosophy is simple – never rest on your
laurels.
The team, led by founders and brothers Sukhinder and Rajbir
Singh and buyer Dawn Davies MW, is constantly trying to find new
products with genuine heritage and quality in all drinks
categories, while continuing to innovate and ensure its website and
shop are the best in the business. The Whisky Exchange in numbers:
4,000 whiskies including 3,000 single malt Scotch whiskies; 400
Champagnes, 800 Cognacs and Armagnacs; 700 rums; 600 gins; 300
aperitifs; 400 Tequilas and mezcal; three shops.
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Pernod Ricard Contacts Julia Massies / VP, Financial
Communications & Investor Relations +33 (0) 1 70 93 17 03
Charly Montet / Investor Relations Manager +33 (0) 1 70 93 17 13
Emmanuel Vouin / Head of External Engagement +33 (0) 1 70 93 16
34
The Whisky Exchange Contact Liz Lock/ Head of Public
Relations +44 (0) 7554 007 707
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