Philips launches Pediatric Coaching to enhance MR imaging patient experience for young children
11 Ottobre 2021 - 10:00AM
Philips launches Pediatric Coaching to enhance MR imaging patient
experience for young children
October 11, 2021
- Holistic, play-based coaching can help reduce use of general
anesthesia [1] and lower the risk of healthcare-induced trauma in
many pediatric patients who feel anxious during MRI scans
- Philips Ambient Experience solution uses augmented reality,
gamification, and ‘buddy system’ techniques to engage and guide
children through their entire MRI scan journey, from the home to
the hospital
Amsterdam, the Netherlands – Royal Philips
(NYSE: PHG, AEX: PHIA), a global leader in health technology, today
announced the launch of Philips Pediatric Coaching, a holistic
solution designed to be a less stressful experience for parents and
their children undergoing MRI scans. Using gamification and ‘buddy
system’ techniques to prepare children and their parents
beforehand, the solution helps guide young children through the MRI
procedure to significantly enhance the patient experience.
Pediatric Coaching is the latest initiative launched within the
Philips Ambient Experience portfolio, featuring a wide range of
dedicated solutions to help enhance the experience of patient and
staff.
Acquiring high quality images in pediatric MRI can be
challenging for both radiologists and the child undergoing the
scan. Fear of the unfamiliar environment of an MRI system can be
stressful for a younger child, making them agitated and unable to
lie still, which is required for good image quality. As a result,
scans are often performed under sedation or general anesthesia,
which according to parents, carries disadvantages such as post-scan
irritability for the child and concerns of repeated anesthesia
exposure [2]. Having to resort to such measures or deal with a
conscious but distressed child is challenging for hospital staff,
increasing procedure time and costs. By helping to empower children
during an MRI scan, the Philips Pediatric Coaching solution
overcomes many of these issues.
“As adults, many of us can experience anxiety and stress during
an MRI exam, and this is especially true for our youngest patients.
By removing factors that can trigger stress, we are enhancing the
patient engagement experience for pediatric patients to help
improve outcomes,” said Werner Satter, General Manager Philips
Healthcare Environment and Experience Design. “With Philips
Pediatric Coaching, we deploy gamification to help children better
prepare for their MRI scan in a non-threatening environment at
home, interacting with the same character and voice like Ollie the
Elephant and friends, who also coaches them at the hospital, and
can even coach them during the MRI procedure itself.”
To prepare for their MRI scan, children are provided with a
gamified mobile app that familiarizes the child and their parents
with an MRI procedure in a playful way. The app also introduces the
child to a virtual ‘buddy’ they can role-play with to perform an
MRI scan - for example, pretending to be the system operator and
helping their buddy to lie still in order to get the best picture.
The app also uses augmented reality to allow the child to explore
the MRI system at home before entering the hospital. Many parents
express a willingness to help prepare their child ahead of time,
and by playing alongside their child, they can also learn more
about the procedure.
When the family visits the radiology department, the same
familiar virtual buddy interacts with the child as they play with
Philips’ newly enhanced ‘Kitten Scanner’ - a small scale
educational scanner that allows children to scan various toy
animals and view what’s inside each animal for a better
understanding of the upcoming procedure. When the child has their
scan, their buddy’s familiar voice and image are projected onto
Philips’ Ambient Experience in-bore Connect solution, to guide the
child through the scan procedure by coaching them, for example, on
when and how to hold their breath. With the new Pediatric Coaching
Solution, parents are reassured, and the child is empowered and
well prepared, helping ensure the high-quality images needed for an
accurate diagnosis of the child’s condition are captured.
Today’s announcement follows a similar child patient-centric
initiative between Philips and the Walt Disney Company EMEA earlier
this year to test the effects of custom-made animations, including
specially-made Disney stories, within Philips’ Ambient Experience
hospital environments. An overview of breakthrough innovations in
pediatric imaging to help improve care for younger patients,
including how to reduce pediatric patients’ fear and anxiety, is
also discussed in a recent blog article by Dr. Julia Dmitrieva, KOL
Engagement Leader for Precision Diagnosis at Philips.
The Philips Pediatric Coaching Solution is being launched at the
2021 International Pediatric Radiology Congress (IPR 2021), October
11 - 15, 2021, in Rome, Italy. Next to the MRI journey, Philips
also plans to make its Pediatric Coaching available in other
diagnostic imaging modalities such as CT. The solution will also be
demonstrated in the Philips booth at the upcoming 2021 Radiological
Society of North America Annual Meeting (RSNA 2021), Nov. 28 - Dec
2, 2021, in Chicago, USA. Join Philips at RSNA 2021 where the
company will spotlight its latest advanced technology driving
connected workflows and smart diagnostic systems, to increase
efficiency and diagnostic confidence in precision care.
[1] Rung SB, Christensen, NL, Jensen K, Jensen IbE. Children
centered care: Minimizing the need for anesthesia with a
multifaceted concept for MRI in children aged 4–6. European Journal
of Radiology. 2018;107:183–187.[2] Walker, B., Conklin, H. M.,
Anghelescu, D. L., Hall, L. P., Reddick, W. E., Ogg, R., &
Jacola, L. M. (2018). Parent perspectives and preferences for
strategies regarding nonsedated MRI scans in a pediatric oncology
population. Supportive Care in Cancer, 26(6), 1815-1824.
For further information, please contact:
Mark GrovesPhilips Global Press OfficeTel.: +31 631 639
916E-mail: mark.groves@philips.com
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health
technology company focused on improving people's health and
well-being, and enabling better outcomes across the health
continuum – from healthy living and prevention, to diagnosis,
treatment and home care. Philips leverages advanced technology and
deep clinical and consumer insights to deliver integrated
solutions. Headquartered in the Netherlands, the company is a
leader in diagnostic imaging, image-guided therapy, patient
monitoring and health informatics, as well as in consumer health
and home care. Philips generated 2020 sales of EUR 19.5 billion and
employs approximately 82,000 employees with sales and services in
more than 100 countries. News about Philips can be found at
www.philips.com/newscenter.
- Philips Pediatric Coaching child with app
- Kitten Scanner, part of Philips Pediatric Coaching
- Philips Pediatric Coaching in-bore experience
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