MAYFIELD VILLAGE, Ohio,
Sept. 23, 2021 /PRNewswire/
-- Progressive Insurance today announced that Remi Kent will join the company as Chief
Marketing Officer beginning on November
1, 2021. Kent comes to Progressive after spending eight
years with 3M, including the last
year as Senior Vice President and Global Chief Marketing Officer of
the Consumer Business Group, where she led e-Commerce, Media,
Insights and Analytics, and Integrated Marketing globally. She
succeeds Jeff Charney, who in a
March 2021 news release announced his
intent to retire from Progressive after helping to ensure a
seamless transition with the team and brand. Kent will report
directly to Tricia Griffith,
Progressive's President and Chief Executive Officer, and will serve
on the Progressive executive leadership team.
"I'm absolutely thrilled to welcome Remi to the Progressive
family. With more than 20+ years of marketing experience, she has a
proven track record of working with and leading well-known global
brands, and I'm confident she's the right person to continue to
move our brand forward," said Griffith. "Her creativity and
data-driven decision making aligns with ours and I know she'll be a
great fit for our culture. I look forward to having Remi as the
newest member of my executive leadership team and I also want to
reiterate my thanks to Jeff for his passion and dedication to
growing our brand over the last 11 years."
"I'm honored to join such a well-recognized brand," said Kent.
"I look forward to building on Progressive's success and continuing
to drive growth while leading such an accomplished marketing team.
They've built an impressive suite of campaigns and characters with
incredible momentum in the market, with talented teams and agencies
who continue to innovate in this highly competitive category. After
getting to know Progressive, I'm so impressed with the culture
they've created under Tricia's and Jeff's leadership – not only
fast-paced and creative, but welcoming, respectful and true to its
values."
Kent joined 3M in 2013 as Global
Brand and Strategy Leader for the Consumer Business Group before
taking on the role of Global Business Director for the Post-It® and
Scotch® Brands in 2017, where she helped return these iconic brands
to growth. Prior to joining 3M, she
spent 13 years with Procter & Gamble where she led
billion-dollar businesses across North
America, Asia, and
Western Europe with leadership in
brand building, P&L ownership, strategy, and successful new
product launches.
Kent, who holds a degree in business administration and an MBA
from Florida A&M University, has
received numerous accolades for her leadership in business and
marketing, including the likes of Ad Age Leading Women and
40 under 40, Twin Cities Women in Business Award, 100 Most
Influential Black Leaders, Comparably 50, and Influential
Marketing Leaders Changing the Industry. Remi is passionate about
building high performance teams and is a true leader for diversity
and inclusion. To bring that passion to life, she is a founding
member of the Black Executive CMO Alliance, where she is working to
create opportunity, access, and equality for the current and next
generation of Black marketing leaders.
The CMO search was led by Griffith, Charney, and Progressive's
Chief Human Resource Officer, Lori
Niederst, along with the company's internal executive
recruiting team managed by Suzanne
Black.
About Progressive
The Progressive Group of
Insurance Companies makes it easy to understand, buy and
use auto
insurance. Progressive offers choices so
consumers can reach us whenever, wherever and however it's most
convenient - online at progressive.com, by phone
at 1-800-PROGRESSIVE, on a mobile device or in-person with a
local agent.
Progressive provides insurance for personal and commercial
autos and trucks, motorcycles, boats, recreational vehicles, and
homes; it is the third largest auto insurer in the country, a
leading seller of motorcycle and commercial auto
insurance, and one of the top 15 homeowners insurance carriers.
Founded in 1937, Progressive continues its long history of
offering shopping tools and services that save customers time and
money, like Name Your Price®, Snapshot®, and HomeQuote
Explorer®.
The Common Shares of The Progressive Corporation, the
Mayfield Village, Ohio-based
holding company, trade publicly at NYSE: PGR.
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SOURCE Progressive Insurance