WARREN, N.J., Oct. 28,
2020 /PRNewswire/ -- GSK Consumer Healthcare
(LSE/NYSE: GSK) today announced the launch of
Robitussin® Naturals, the brand's first-ever line of
drug-free products that provide relief from occasional cough†*. As
the #1 cough relief brand** with more than 70 years of experience
treating coughs, Robitussin® knows what it takes to shut
a cough down and especially in these trying times, knows that all
Americans could use a boost of cheer. To help inspire consumers to
take action to shut down their coughs, Robitussin has partnered
with Collegiate National Champion Cheer Coach, Monica Aldama.
Aldama is no stranger to a hoarse throat and cough thanks to her
intense workdays spent coaching and shouting encouraging words at
elite athletes. The famous coach will impart the tough love that
she is known for to prompt consumers to overcome their health
setbacks and support the brand in championing victory over coughs.
A longtime user of Robitussin and advocate of natural wellness
products, Aldama has teamed up with the brand for the launch of
Robitussin Naturals, which are formulated with ingredients found in
nature to help consumers feel good about what they use to help
relieve occasional coughs†*.
Robitussin Naturals Cough Relief Syrup and Robitussin Naturals
Cough Relief + Immune Health Syrup are the experts' in coughs
first-of-their-kind, drug-free dietary supplements formulated with
real True Source certified honey and English ivy to help relieve
occasional coughs associated with hoarseness, dry throat or
irritants†*. Robitussin Naturals Gummies also include naturally
sourced ingredients in a convenient chewable form.
"Anyone who knows me knows I'm equal parts tough and love and I
lead my team with both any time they face an obstacle that could
interfere with achieving victory," said Cheer Coach Monica Aldama. "After hours of yelling from the
sidelines, I often find myself feeling hoarse and experiencing
occasional coughing that comes with it, so I'm excited to head into
this season with Robitussin Naturals in my personal wellness
arsenal to shut those discomforts down before they get in my
way."
When feeling under the weather, daily tasks like changing out of
sick day sweatpants can feel like trying to land a standing back
tuck. As a coach of collegiate athletes, Coach Aldama knows the
power that positive encouragement can have on helping people
overcome setbacks, which is the sentiment she will bring to
consumers throughout her partnership with Robitussin.
"We know consumers are continually looking for products that
align with their lifestyle, which our consumer research has shown
often includes using natural ingredients," said Jennifer Yomoah, Robitussin Senior Brand
Manager. "Through thoughtful innovation, we are excited that the
launch of Robitussin Naturals can help provide a solution for these
evolving needs and preferences by harnessing natural ingredients
like ivy leaf while continuing to offer the trusted efficacy
expected of Robitussin."
Robitussin Naturals Cough Relief Syrups and Gummies are
available now at drugstores nationwide in varieties for both adults
and children. Robitussin Naturals dietary supplements are the
latest addition to an expansive portfolio of products that cater to
many needs from daytime and nighttime relief, to multi-symptom
relief benefits and products in a variety of forms for everyone in
the family. For more information on Robitussin and the new
products, visit www.Robitussin.com.
†Ivy leaf relieves occasional cough associated with hoarseness,
dry throat and irritants*
*These statements have not been evaluated by the Food and Drug
Administration. These products are not intended to diagnose, treat,
cure or prevent any disease.
**Based on IRI data as of
8/9/2020
About Robitussin®
Robitussin is the #1
cough relief brand with more than 70 years of history providing
consumers with powerful cough relief. Boasting a portfolio of more
than 20 products, Robitussin® offers medicines and dietary
supplements in a number of forms to help provide relief for a
variety of symptoms associated with a cough, cold or the flu. For
more information on Robitussin® products visit
www.Robitussin.com.
About GSK Consumer Healthcare
GSK Consumer Healthcare
combines science and consumer insights to create innovative
world-class health care brands that consumers trust and experts
recommend for oral health, pain relief, respiratory and
wellness.
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SOURCE GSK Consumer Healthcare