TIDMSFOR
RNS Number : 4572N
S4 Capital PLC
01 February 2021
1st February 2021
S4 Capital plc
("S(4) Capital" or "the Company")
MightyHive to absorb Datalicious
MightyHive strengthens its Data capabilities, adds talent and
clients in Asia Pacific
S(4) Capital plc (SFOR.L), the tech-led, new age/new era digital
advertising and marketing services company, announces that
MightyHive has acquired the assets of Datalicious, a leading Google
Marketing Platform, Google Cloud and Google Analytics partner in
Asia Pacific. The purchase from Equifax Inc (EFX) adds talent,
clients and further Data capabilities in Australia, New Zealand and
India.
Datalicious is a specialised data and analytics consultancy,
helping marketers make sense of their data. Datalicious tracks and
analyzes customer interactions across multiple marketing channels,
so clients can drive the most impact from their marketing dollars
and create targeted and personalised customer experiences and staff
and clients in the financial services, telecommunications and media
industries will become part of S(4) Capital's expanding Data and
Digital Media practice at MightyHive.
S(4) Capital Executive Chairman Sir Martin Sorrell said, "We are
delighted to welcome the Datalicious staff and clients to S(4)
Capital and further expand our Data and Digital Media practice in
the crucial Asia Pacific region. Asia Pacific is currently our
fastest growing region, but only 10% of our revenue. We aim to make
it 40%."
S(4) Capital Executive Board Director and MightyHive COO and
Co-Founder Chris Martin said, "We continue to see significant
demand from clients for Data services so we are excited to announce
this further expansion of our capabilities in this area."
Enquiries
S(4) Capital plc Tel: +44 (0)20 3793 0003
Sir Martin Sorrell, Executive
Chairman
Powerscourt (PR adviser to S(4) Tel: +44 (0)7970 246 725
Capital plc)
Elly Williamson
Jessica Hodgson
About Datalicious
Datalicious, an Equifax company, is a specialised data and
analytics consultancy, helping marketers make sense of their data.
Datalicious tracks and analyzes customer interactions across
multiple marketing channels, so clients can drive the most impact
from their marketing dollars and create targeted and personalised
customer experiences. The Datalicious team of web analysts, data
scientists, data engineering and consulting experts know marketing
challenges come in many different shapes and sizes, so they work
with brands to find the right data-driven solutions that are the
best fit. In addition, Datalicious is a trusted Google Marketing
Platform & Google Cloud Platform partner and reseller, so
clients can get the support they need for smarter marketing
measurement and better results. With advanced analytics, best of
breed technology, and proficiency in building custom statistical
models, Datalicious empowers clients to increase conversions and
optimise ROI.
About MightyHive
MightyHive is the leading data and digital media consultancy
that helps marketers take control. MightyHive delivers sustained
results from the ground up through advisory for business
transformation, privacy-first data strategy, and digital media
services.
The company is headquartered in San Francisco, with a team of
consultants, platform experts, data scientists, and marketing
engineers in 19 countries and 27 cities around the world. In 2018,
MightyHive merged with S4Capital plc (SFOR.L), a tech-led new
age/new era digital advertising and marketing services company
established by Sir Martin Sorrell.
About S(4) Capital
S(4) Capital plc (SFOR.L) is the tech-led, new age/new era
digital advertising and marketing services company, established by
Sir Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and
marketing services business for global, multinational, regional,
local clients and millennial-driven influencer brands. This will be
achieved initially by integrating leading businesses in two
practice areas: Data & digital media and Content, along with an
emphasis on "faster, better, cheaper" executions in an always-on
consumer-led environment, with a unitary structure.
Digital is by far the fastest-growing segment of the advertising
market. S(4) Capital estimates that in 2019 digital accounted for
approximately 47.5% or $275 billion of total global advertising
spend of $550-600 billion (excluding about $400 billion of trade
support, the primary target of the Amazon advertising platform),
and projects that by 2022 this share will grow to approximately
55-60% and by 2024 to approximately 70%, accelerated by the impact
of covid-19. It is anticipated that in 2020, total global
advertising spend will shrink to approximately $500-550 billion,
driven by a fall in traditional media advertising expenditure.
However digital advertising spend is expected to remain constant or
increase slightly and therefore improve its market share of total
advertising spend to over 50% for the first time.
S(4) Capital combined with MediaMonks, the leading AdAge
A-listed creative digital content production company led by Victor
Knaap and Wesley ter Haar, in July 2018 and with MightyHive, the
market-leading digital media solutions provider for future thinking
marketers and agencies, led by Peter Kim and Christopher S. Martin,
in December 2018.
In April 2019, MightyHive combined with ProgMedia to expand
operations into Latin America and MediaMonks acquired film studio
Caramel Pictures to expand content studio capabilities. In June
2019, MediaMonks announced a planned combination with
Australia-based BizTech, a leading marketing transformation and
customer experience company. In August 2019, MediaMonks combined
with Amsterdam-based digital influencer marketing agency IMA. In
October 2019, MediaMonks combined with Firewood Marketing, the
largest digital marketing agency based in Silicon Valley, that was
recently ranked, along with MediaMonks and Circus (see below), as
one of the fastest growing agencies by Adweek, and MightyHive
combined with award-winning UK-based digital analytics, biddable
media and data science company ConversionWorks and South
Korea-based data and analytics consultancy MightyHive Korea. In
November 2019, MediaMonks announced its combination with
Delhi-based content creation and production company WhiteBalance
(completed in August 2020 - the delay due to necessary merger
clearance procedures) and then with fully integrated digital agency
Circus Marketing in January 2020 (completed in March 2020).
In May 2020, MightyHive announced a combination with Digodat,
one of the leading Latin American data and analytics consultancies,
and in June 2020, MightyHive announced its combination with Lens10,
a leading Australian digital strategy and analytics consultancy. In
July 2020, MightyHive announced a combination with Orca Pacific, a
market leading full-service Amazon agency and boutique consultancy
firm based in Seattle. In August 2020, MightyHive announced a
combination with London-based Brightblue, an econometric and media
optimisation consultancy. In September 2020, MediaMonks announced
its combination with Dare.Win, expanding its geographical presence
to France. In January 2021, MediaMonks announced its combination
with integrated creative, technology and media agency Decoded
Advertising, Shanghai based creative agency TOMORROW and Stuttgart
based automotive specialist STAUD STUDIOS. MightyHive also
announced its combination with integrated digital performance
marketing agency Metric Theory.
On 16 July 2020, S(4) Capital announced the successful placing
of 36,766,642 new ordinary shares at a price of 315p raising
approximately GBP116 million gross proceeds which will be used for
further expansion and merger and combination purposes.
Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin,
Peter Rademaker and Scott Spirit all joined the S4Capital Board as
Directors. The S4Capital Board also includes Rupert Faure Walker,
Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan, Naoko
Okumoto, Margaret Ma Connolly and Miles Young.
The Company now has over 4,085 people in 31 countries across the
Americas, Europe, the Middle East and Africa and Asia-Pacific and a
current market capitalisation of approximately GBP2.7 billion
(c.$3.7 billion), and would rank in the FTSE 150. It achieved
Unicorn status in a little over one year, unique in the advertising
and marketing services industry.
Sir Martin was CEO of WPP for 33 years, building it from a GBP1
million "shell" company in 1985 into the world's largest
advertising and marketing services company with a market
capitalisation of over GBP16 billion on the day he left. Today its
market capitalisation is GBP9.4 billion. Prior to that Sir Martin
was Group Financial Director of Saatchi & Saatchi Company Plc
for nine years.
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