RNS Number : 0047T

SEC Newgate S.p.A.

15 July 2020

15 July 2020

SEC Newgate S.p.A.

("SEC Newgate" or the "Group")

Artificial Intelligence TRUE(R) platform for communications industry launch in Italy

SEC Newgate (AIM: SECG), the international communications, advocacy and research group, announces the launch of TRUE(R), its proprietary AI powered platform to run extensive and totally new-to-market semantic and reputation assessments.

TRUE(R) is being launched in Italy in July following EUR1.5 million of investment and nearly three years of development in association with a pool of experts from international universities including Bocconi, Italy's leading business school, and Imperial College London. The launch is also being supported by the platform's first client, TreNord, Italy's largest local rail services company, which has been using the tool as a beta tester.

TRUE(R) is initially functional in Italian but, from its inception, has been engineered to work in five European languages (English, French, German and Spanish, in addition to Italian) and will be progressively developed and fine-tuned to be operative in these linguistic contexts; English will be the next development stage of the platform, which is expected to be available during Q4 2020.

Commenting on this state-of-the-art technology, Fiorenzo Tagliabue, the Group's CEO, said:

"SEC Newgate has taken a significant step forward in boosting the communications industry's influence in reputation assessment through the adoption of Artificial Intelligence. TRUE(R) will provide unprecedented analysis capability for entities for which reputation is a strategic asset. TRUE(R) is the sole platform allowing continuous assessment and real time measurement of any reputational aspect across all available public data sources.

"TRUE(R) moves away from traditional reputation assessment tools which only use sample data and were developed to create corporate rankings. Our AI platform is a solid and consistent tool which can analyse an infinite number of data sources to support the protection and development of brand value. It provides senior communications professionals and company executives with detailed insights into all the elements that are positively or negatively impacting their brand's reputation, across a wide range of stakeholders."

- Ends -

Further information:

For further information please contact:

 SEC Newgate S.p.A. 
 Fiorenzo Tagliabue (Group CEO)     Telephone: +39 335 6008858 
 Emma Kane (Deputy Group CEO,       Telephone: +44 (0) 20 
  CEO Newgate Communications UK)     3757 6860 
 Sergio Penna (Group CFO)           penna@secrp.com 
   Arden Partners 
 Richard Johnson / Benjamin Cryer   Telephone: +44 207 614 

Notes to Editors - About SEC Newgate

   --        Further information is available at   www.secnewgate.com 

-- The Group specialises in research, advocacy and communications and achieves positive change for its clients by operating at the interface of business, politics, markets and media.

-- The Group's entrepreneurial roots started in 1989 when SEC S.p.A. was created by Fiorenzo Tagliabue. It became the number one agency in Italy and developed a European presence. On 3 September 2019, SEC S.p.A. and Porta Communications Plc merged to create SEC Newgate S.p.A. This created a top 30 global strategic communications group with a team of 600 SEC Newgate people based at 34 offices, in 15 countries and five continents - from London to Sydney, from Milan to Bogota, and Berlin to Shanghai.

-- The Group's principal brands are: ACH SEC Global (Spain); Cambre Associates (Belgium); Cambre Maroc (Morocco); CLAI (France); Kohl PR (Germany); Martis Consulting (Poland); SEC Latam (Colombia); Newgate Communications (Abu Dhabi, Australia, Greater China, Singapore, UK); Newington (UK); Publicasity (UK); SEC Newgate S.p.A. (Italy); SEC Newgate US LLC; and 2112 (UK).

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July 15, 2020 02:00 ET (06:00 GMT)

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