TIDMSOS

RNS Number : 4521C

Sosandar PLC

21 June 2021

Sosandar plc

("Sosandar" or the "Company")

Sosandar, the online women's fashion brand, announces the establishment of a new Long Term Incentive Plan ("LTIP"), pursuant to which it has granted new nil cost options ("New Options") over, in aggregate, 21,431,942 ordinary shares of 0.1 pence each in the Company ("Ordinary Shares") to its executive directors and members of the senior management team. As part of these arrangements, the Company has also cancelled existing options ("Existing Options") granted over, in aggregate, 13,888,742 Ordinary Shares.

Recipients of the New Options included certain of the Company's Persons Discharging Managerial Responsibility ("PDMRs") as follows:

 
  PDMR                Role                        No. New Options    No. Existing 
                                                   granted            Options cancelled 
  Ali Hall            Joint-CEO                   9,725,971          6,744,371 
                    --------------------------  -----------------  -------------------- 
  Julie Lavington     Joint-CEO                   9,725,971          6,744,371 
                    --------------------------  -----------------  -------------------- 
  Steve Dilks         Chief Financial Officer     720,000            - 
                    --------------------------  -----------------  -------------------- 
  Lynsey Emersic      Marketing Director          720,000            400,000 
                    --------------------------  -----------------  -------------------- 
 

Note: Ali Hall and Julie Lavington each continue to hold a further 1,655,629 options over Ordinary Shares pursuant to the Company's Enterprise Management Incentive share option scheme.

The Existing Options, prior to cancellation, had an exercise price of 15.1 pence per Ordinary Share, save for 293,813 Existing Options held by Lynsey Emersic with an exercise price of 29.2p per Ordinary Share. Of the Existing Options, 9,210,191 had fully vested at the point of cancellation.

Of the New Options, (i) 3,817,314 granted to each of Ali Hall and Julie Lavington and 185,586 granted to Lynsey Emersic will vest and be capable of exercise immediately; and (ii) 1,908,657 granted to each of Ali Hall and Julie Lavington and 151,603 granted to Lynsey Emersic will vest and be capable of exercise subject to the Company achieving break-even profitability (being the same criteria for exercise as applied to the unvested Existing Options prior to their cancellation).

The balance of the New Options granted to each of the PDMRs in the table above, together with a further 540,000 New Options granted to certain other members of the Company's senior management team, will vest and be capable of exercise subject to the closing mid-market price per Ordinary Share exceeding 60 pence on 60 consecutive business days. All New Options must be exercised on or before 18 June 2031. There are no further conditions applicable to exercise of the New Options.

The grant of the 21,431,942 New Options and cancellation of the 13,888,742 Existing Options each took place on 18 June 2021. As a result of these changes, the Company now has 27,760,897 options outstanding over Ordinary Shares, equal to approximately 12.56% of the Company's issued share capital (11.15% on a fully diluted basis). The New Options have been granted following consultation with certain of the Company's major institutional shareholders.

Commenting on the above arrangements, Bill Murray, Non-Executive Chairman, said:

"The inspirational leadership and vision of our founders and co-CEOs, coupled with the hard work and commitment of the senior team have delivered strong results for Sosandar. The board has recognised the need to review our LTIP arrangements and put in place a plan that effectively motivates and incentivises the senior team appropriately. Now is the right time to be implementing our plan, at such an exciting point in our journey, and I am delighted we have been able to confirm this new LTIP scheme for the team."

Enquiries

 
  Sosandar plc                                           www.sosandar.com 
  Bill Murray, Non-Executive Chairman                         c/o Alma PR 
 
  N+1 Singer (Nominated Adviser & Broker) 
   Peter Steel / Kailey Aliyar / Hannah Woodley      +44 (0) 20 7496 3000 
  Alma PR Limited (Financial PR)                     +44 (0) 20 3405 0205 
  Susie Hudson / Sam Modlin / Molly Gretton         sosandar@almapr.co.uk 
 

About Sosandar PLC

Sosandar is an online womenswear brand, specifically targeted at a generation of women who have graduated from throwaway fashion and are looking for quality, affordable clothing with a premium, trend-led aesthetic. This is a section of the market that is currently being underserved.

Sosandar was launched in September 2016. The Sosandar business model is built around using trend-led, exclusive designs produced in-house and then manufactured using a variety of global suppliers. Sosandar caters for a growing market of fashion-conscious women, while utilising an outsourced logistics provider that can support its planned growth over the coming years.

Sosandar's founders are Ali Hall and Julie Lavington, who previously launched and ran high street fashion magazine Look, as editor and publishing director respectively. They have a combined experience of over 35 years in the fashion industry.

More information is available at www.sosandar-ir.com

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.

 
  1     Details of the person discharging managerial responsibilities 
         / person closely associated 
  a)    Name                         Alison Hall 
      ---------------------------  ---------------------------------------------------- 
  2     Reason for the notification 
      --------------------------------------------------------------------------------- 
  a)    Position/status              Joint CEO 
      ---------------------------  ---------------------------------------------------- 
  b)    Initial notification         Initial Notification 
         /Amendment 
      ---------------------------  ---------------------------------------------------- 
  3     Details of the issuer, emission allowance market participant, 
         auction platform, auctioneer or auction monitor 
      --------------------------------------------------------------------------------- 
  a)    Name                         Sosandar plc 
      ---------------------------  ---------------------------------------------------- 
  b)    LEI                          2138004313MO7RXAVA37 
      ---------------------------  ---------------------------------------------------- 
  4     Details of the transaction(s): section to be repeated 
         for (i) each type of instrument; (ii) each type of transaction; 
         (iii) each date; and (iv) each place where transactions 
         have been conducted 
      --------------------------------------------------------------------------------- 
  a)    Description of the           Options over Ordinary Shares of 0.1p 
         financial instrument,        each 
         type of instrument 
         Identification code 
      ---------------------------  ---------------------------------------------------- 
  b)    Nature of the transaction    Cancellation of 6,744,371 existing 
                                      options over Ordinary Shares and 
                                      grant of 9,725,971 new nil cost options 
                                      over Ordinary Shares 
      ---------------------------  ---------------------------------------------------- 
  c)    Price(s) and volume(s)         Transaction        Price(s)           Volume(s) 
                                        Cancellation 
                                         of Existing 
                                         Options 
                                         over Ordinary     Exercise price 
                                         Shares             of 15.1 pence     6,744,371 
                                                         -----------------  ----------- 
                                        Grant of 
                                         new nil 
                                         cost options 
                                         over Ordinary 
                                         Shares            GBPnil             9,725,971 
                                                         -----------------  ----------- 
      ---------------------------  ---------------------------------------------------- 
  d)    Aggregated information       N/A 
         - Aggregated volume 
         - Price 
      ---------------------------  ---------------------------------------------------- 
  e)    Date of the transaction      18 June 2021 
      ---------------------------  ---------------------------------------------------- 
  f)    Place of the transaction     Outside a trading venue 
      ---------------------------  ---------------------------------------------------- 
 
 
  1     Details of the person discharging managerial responsibilities 
         / person closely associated 
  a)    Name                         Julie Lavington 
      ---------------------------  -------------------------------------------------- 
  2     Reason for the notification 
      ------------------------------------------------------------------------------- 
  a)    Position/status              Joint CEO 
      ---------------------------  -------------------------------------------------- 
  b)    Initial notification         Initial Notification 
         /Amendment 
      ---------------------------  -------------------------------------------------- 
  3     Details of the issuer, emission allowance market participant, 
         auction platform, auctioneer or auction monitor 
      ------------------------------------------------------------------------------- 
  a)    Name                         Sosandar plc 
      ---------------------------  -------------------------------------------------- 
  b)    LEI                          2138004313MO7RXAVA37 
      ---------------------------  -------------------------------------------------- 
  4     Details of the transaction(s): section to be repeated 
         for (i) each type of instrument; (ii) each type of transaction; 
         (iii) each date; and (iv) each place where transactions 
         have been conducted 
      ------------------------------------------------------------------------------- 
  a)    Description of the           Options over Ordinary shares of 0.1p 
         financial instrument,        each 
         type of instrument 
         Identification code 
      ---------------------------  -------------------------------------------------- 
  b)    Nature of the transaction    Cancellation of 6,744,371 existing 
                                      options over Ordinary Shares and 
                                      grant of 9,725,971 new nil cost options 
                                      over Ordinary Shares 
      ---------------------------  -------------------------------------------------- 
  c)    Price(s) and volume(s)          Transaction        Price(s)        Volume(s) 
                                         Cancellation 
                                          of Existing 
                                          Options           Exercise 
                                          over Ordinary      price of 
                                          Shares             15.1 pence     6,744,371 
                                                          --------------  ----------- 
                                         Grant of 
                                          new nil 
                                          cost options 
                                          over Ordinary 
                                          Shares            GBPnil          9,725,971 
                                                          --------------  ----------- 
      ---------------------------  -------------------------------------------------- 
  d)    Aggregated information       N/A 
         - Aggregated volume 
         - Price 
      ---------------------------  -------------------------------------------------- 
  e)    Date of the transaction                18 June 2021 
      ---------------------------  -------------------------------------------------- 
  f)    Place of the transaction     Outside a trading venue 
      ---------------------------  -------------------------------------------------- 
 
 
  1     Details of the person discharging managerial responsibilities 
         / person closely associated 
  a)    Name                         Steve Dilks 
      ---------------------------  ----------------------------------------------- 
  2     Reason for the notification 
      ---------------------------------------------------------------------------- 
  a)    Position/status              CFO 
      ---------------------------  ----------------------------------------------- 
  b)    Initial notification         Initial Notification 
         /Amendment 
      ---------------------------  ----------------------------------------------- 
  3     Details of the issuer, emission allowance market participant, 
         auction platform, auctioneer or auction monitor 
      ---------------------------------------------------------------------------- 
  a)    Name                         Sosandar plc 
      ---------------------------  ----------------------------------------------- 
  b)    LEI                          2138004313MO7RXAVA37 
      ---------------------------  ----------------------------------------------- 
  4     Details of the transaction(s): section to be repeated for 
         (i) each type of instrument; (ii) each type of transaction; 
         (iii) each date; and (iv) each place where transactions 
         have been conducted 
      ---------------------------------------------------------------------------- 
  a)    Description of the           Options over Ordinary shares of 0.1p 
         financial instrument,        each 
         type of instrument 
         Identification code 
      ---------------------------  ----------------------------------------------- 
  b)    Nature of the transaction    Grant of 720,000 new nil cost options 
                                      over Ordinary Shares 
      ---------------------------  ----------------------------------------------- 
  c)    Price(s) and volume(s)          Transaction        Price(s)     Volume(s) 
                                         Grant of 
                                          new nil 
                                          cost options 
                                          over Ordinary 
                                          Shares            GBPnil       720,000 
                                                          -----------  ----------- 
      ---------------------------  ----------------------------------------------- 
  d)    Aggregated information       N/A 
         - Aggregated volume 
         - Price 
      ---------------------------  ----------------------------------------------- 
  e)    Date of the transaction      18 June 2021 
      ---------------------------  ----------------------------------------------- 
  f)    Place of the transaction     Outside a trading venue 
      ---------------------------  ----------------------------------------------- 
 
 
  1     Details of the person discharging managerial responsibilities 
         / person closely associated 
  a)    Name                         Lynsey Emersic 
      ---------------------------  ----------------------------------------------------- 
  2     Reason for the notification 
      ---------------------------------------------------------------------------------- 
  a)    Position/status              PDMR 
      ---------------------------  ----------------------------------------------------- 
  b)    Initial notification         Initial Notification 
         /Amendment 
      ---------------------------  ----------------------------------------------------- 
  3     Details of the issuer, emission allowance market participant, 
         auction platform, auctioneer or auction monitor 
      ---------------------------------------------------------------------------------- 
  a)    Name                         Sosandar plc 
      ---------------------------  ----------------------------------------------------- 
  b)    LEI                          2138004313MO7RXAVA37 
      ---------------------------  ----------------------------------------------------- 
  4     Details of the transaction(s): section to be repeated 
         for (i) each type of instrument; (ii) each type of transaction; 
         (iii) each date; and (iv) each place where transactions 
         have been conducted 
      ---------------------------------------------------------------------------------- 
  a)    Description of the           Options over Ordinary shares of 0.1p 
         financial instrument,        each 
         type of instrument 
         Identification code 
      ---------------------------  ----------------------------------------------------- 
  b)    Nature of the transaction    Cancellation of 400,000 existing 
                                      options over Ordinary Shares and 
                                      grant of 720,000 new nil cost options 
                                      over Ordinary Shares 
      ---------------------------  ----------------------------------------------------- 
  c)    Price(s) and volume(s)          Transaction        Price(s)           Volume(s) 
                                         Cancellation 
                                          of Existing 
                                          Options 
                                          over Ordinary     Exercise price 
                                          Shares             of 15.1 pence     106,187 
                                                          -----------------  ----------- 
                                         Cancellation 
                                          of Existing 
                                          Options 
                                          over Ordinary     Exercise price 
                                          Shares             of 29.2 pence     293,813 
                                                          -----------------  ----------- 
                                         Grant of 
                                          new nil 
                                          cost options 
                                          over Ordinary 
                                          Shares            GBPnil             720,000 
                                                          -----------------  ----------- 
      ---------------------------  ----------------------------------------------------- 
  d)    Aggregated information       N/A 
         - Aggregated volume 
         - Price 
      ---------------------------  ----------------------------------------------------- 
  e)    Date of the transaction      18 June 2021 
      ---------------------------  ----------------------------------------------------- 
  f)    Place of the transaction     Outside a trading venue 
      ---------------------------  ----------------------------------------------------- 
 
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