FORM 4 [ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response...
0.5
                      
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      
1. Name and Address of Reporting Person * Beberman Perry S 2. Issuer Name and Ticker or Trading Symbol ALLIANCE DATA SYSTEMS CORP [ ADS ] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable)_____ Director                    _____ 10% Owner
__X__ Officer (give title below)    _____ Other (specify below)
EVP, Chief Financial Officer
(Last)         (First)         (Middle)
5 HILLMAN DRIVE, SUITE 103
3. Date of Earliest Transaction (MM/DD/YYYY)
7/15/2021
(Street)
CHADDS FORD, PA 19317
(City)       (State)       (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)
 
6. Individual or Joint/Group Filing (Check Applicable Line) _X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock  7/15/2021    A(1)    9808  A  (1) 9808  D   
Common Stock  7/15/2021    A(2)    3121  A  (2) 12929 (3) D   

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Explanation of Responses:
(1)  The new grant is for 9,808 shares of common stock represented by time-based restricted stock units. The restrictions will lapse on 3,236 units on 7/15/22 , on 3,237 units on 7/17/23 and on 3,335 units on 7/15/24, subject to continued employment by the Reporting Person on the vesting dates.
(2)  The new grant is for 3,121 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down at the time the performance restriction lapses. The restriction may lapse with respect to 100% of such shares on 7/15/24 contingent on meeting predetermined performance measures and subject to continued employment by the Reporting Person on the vesting date.
(3)  The total number of securities beneficially owned includes: (a) the new grant for 9,808 time-based restricted stock units; and (b) the new grant for 3,121 performance-based restricted stock units.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
Beberman Perry S
5 HILLMAN DRIVE, SUITE 103
CHADDS FORD, PA 19317


EVP, Chief Financial Officer

Signatures
Cynthia L. Hageman, Attorney in Fact 7/16/2021
**Signature of Reporting Person Date
Grafico Azioni Alliance Data Systems (NYSE:ADS)
Storico
Da Dic 2021 a Gen 2022 Clicca qui per i Grafici di Alliance Data Systems
Grafico Azioni Alliance Data Systems (NYSE:ADS)
Storico
Da Gen 2021 a Gen 2022 Clicca qui per i Grafici di Alliance Data Systems