Text-to-Speech: Strategic Agreement Signed Between the ETX Studio News Agency and Targetspot
25 Marzo 2021 - 8:30AM
Business Wire
Regulatory News:
ETX Studio, the news agency headed by Jérôme Doncieux,
pioneer of audio augmentation with ETX Daily Up, and Targetspot, a
subsidiary of the AudioValley Group, an international specialist in
B2B solutions in digital audio, (ISIN code: BE0974334667 /
mnemonic: ALAVY), announce the signing of a strategic partnership
aimed at strengthening their respective positions at the heart of
text to speech.
The two companies are investing in the use of semantic AI to
transform readers not only into listeners but also into a source of
revenue for publishers.
The text-to-speech audio augmentation market is currently valued
at USD $2 billion. It is likely to hit $5 billion within 5 years
according to the January 2021 Markets and Markets report. A market
boosted by growing demand for mobile devices and new ways of
learning and reading, use of which has been greatly accelerated by
the health crisis and the resulting change in lifestyles.
This global partnership is being initiated between ETX Studio
and Targetspot, who bring their advanced know-how in AI technology
to text-to-speech audio augmentation and its monetisation through
advertising.
The objective? Supporting publishers and helping them to promote
their text content in a mobile context thanks to voice
synthesis.
“Content publishers, like the print media, can now easily
transform their readers into listeners and thereby develop new
audience territories. ETX Studio and Targetspot provide a turnkey
solution to publishers that allows them to monetise these new
audiences, and this solution also gives advertisers the opportunity
to communicate in high-quality editorial environments,” ETX and
Targetspot comment.
A promising new market
Listening to content is now considered more immersive and
effective than just reading. In addition to the added value of this
new experience offered by publishers to their audience, it is an
environment ideally suited to digital audio advertising, broadcast
in proximity and with a greater level of receptivity, where no
other traditional media can reach its target.
The joint offering now has a global reach since the ETX Daily Up
platform, the first 100% augmented audio news solution, is
available in 82 languages thanks to Microsoft’s semantic AI and is
marketed in 150 countries by AFP.
“Digital audio represents a new source of growth for content
publishers, including print media. Listeners are engaged on average
three times longer than readers. We can now transform a reader into
a more engaged listener without the need for further
development.”
Alexandre Saboundjian, CEO and Founder of AudioValley.
“A few weeks after our successful appearance at CES Digital,
this strategic agreement confirms our desire for leadership in what
we call the Audio Revolution. It requires constant innovation so
that publishers can profitably make the move to audio, of which
podcasts are just the tip of the iceberg.”
Jérôme Doncieux, CEO & Founder of ETX Studio
Next event:
2020 annual results 6 April 2021, after market close
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version on businesswire.com: https://www.businesswire.com/news/home/20210325005092/en/
AUDIOVALLEY, investor relations Sébastien Veldeman
investorrelations@audiovalley.com
AUDIOVALLEY, press relations Emilie Dehan
press@audiovalley.com